When it comes to building a world-class experimentation program there are many challenges you can expect: securing executive sponsorship or dealing with resource constraints to name a couple. But there are unexpected challenges as well that can derail your maturity towards an experimentation culture. In this panel session you’ll hear from three expert program managers at Mailchimp, Wall Street Journal, and Brooks Running. They will share the expected and unexpected challenges they faced in building an experimentation program, as well as what solutions they put in place to continue to push experimentation forward in their organizations.

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 Sessions today will be recorded and will be available after Opticon
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3. How to Build A World-Class
Experimentation Practice
Laura Pflug
Website Manager,
Brooks Running
Anne Reints
Senior Manager Growth &
Experimentation, Mailchimp
Ian Tucker
Optimization Manager,
Wall Street Journal
Alek Toumert
Lead Strategy Consultant,
Optimizely

4. Laura Pflug
An avid runner, Laura manages
the website team at Brooks
Running. She oversees conversion
rate optimization, merchandising,
site publishing, and SEO. Her
career has focused on testing and
she is an advocate of the test-and-
learn culture. Prior to Brooks,
Laura oversaw customer
acquisition at Trupanion.
Anne Reints
Anne is the Senior Manager of
Growth Analytics and
Experimentation and has been
at Mailchimp since 2017. She
loves bringing experimentation
and data-driven product
development practices to
cross-functional teams.
Ian Tucker
Ian Tucker is an Optimization
Manager at The Wall Street
Journal. He leads
experimentation efforts for the
WSJ membership engagement
team. Together they focus on
building experiences to reduce
member churn. He also leads
optimization efforts for the WSJ
and Barron's iOS app and is the
lead technical manager on
critical membership initiatives.
Alek Toumert
Formerly a customer of
Optimizely's, Alek led the
American Medical
Association's Digital Analytics
team and Optimization
Program. Today at Optimizely
he works with enterprise
customers to build programs,
improve scale, and up-level
team testing and
personalization methodologies.

5. What does it take to build a world class
experimentation program?

6. Questions?

7. Thank you!

8.  Lunch now being served in the Expo Hall
 Up next...learn how to take your product development to the next level
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