Behavioural marketing pdf

1. PAID AD
STRATEGY
PRESENTATION

2. ABOUT US
Afrimash is an online platform that
connects farmers with various agricultural
inputs, equipment, and services. We also
provide access to agricultural advisory
services, training programs, and market
information to help farmers make
informed decisions and increase
productivity.

3. S
Offers a wide range of agricultural products
and services
leverages technology to make it convenient
for farmers to access agricultural products
and services from anywhere at any time
Providers expertise and free consultation
with our team of experts
Weaknesses
O
Market expansion into other
African regions
Partnerships with agricultural
organizations, and government
agencies
T
Fluctuations in the economy, such as
currency devaluations and inflation being
experienced in the country is affecting
customers purchasing power
Middlemen and local sellers due to low
internet penetration
SWOT ANALYSIS
W
Competition from local sellers,
middlemen and other various local stores
as well as other e-commerce websites.
internet connectivity and access to
technology may be limited which might
cause farmers to fully access our
platform

4. COMPETITOR
RESEARCH AND
ANALYSIS

5. COMPETITORS
FARMPAYS
Farmpays is an online marketplace in Nigeria that
connects farmers with consumers, specifically
focusing on poultry, fish, livestock, crops, and
agricultural input items.
HTS FARMS LIMITED
An ecommerce platform that utilizes technology to
sell agricultural products like fertilizers, seeds, and
farm equipment to farmers and other consumers. s
FARMSQUARE
An online agricultural store that provides quick farm
market solutions for farmers, and agro-dealers with
an excellent shopping experience.

6. COMPETITOR ANALYSIS

7. COMPETITOR ANALYSIS

8. COMPETITOR ANALYSIS
TRAFFIC ANALYSIS

9. COMPETITOR ANALYSIS
ENGAGEMNT

10. Reviews
Best in all kinds of agricultural produce and best
online agricultural company in Nigeria
I like the website, quality and the best
Agricultural produce and implementation
source
Impressive customer service and great quality of
products
Connecting Agricultural Businesses: "Empowering
agricultural businesses through technology-driven
connections.
High-Quality Products at Affordable Rates: Bringing you
farm-fresh goodness without breaking the bank
Accessibility and Convenience: "Bringing nutritious
products right to your doorstep, hassle-free
Key messaging
COMPETITOR MESSAGING
HTSFarms

11. Reviews
poor delivery system: Please kindly improve
your delivery system.
Had a good shopping experience at
Farmsquare, from their products to customer
support
Convenient Online Shopping
Reliable Delivery
Supporting Agro-Industry
Key messaging
COMPETITOR MESSAGING
Farmsquare

12. Reviews
Good quality product
Good experience
Quality and Lowest Prices
Convenience and Customer Satisfaction
Connecting Farmers to Customers
Access to free quality training
Key messages
COMPETITOR MESSAGING
Farmpays

13. BUYER
PERSONA
PROFILE

14. Improve the welfare and health
of his birds
Increase the productivity and
profitability of his business
Enhance his knowledge and
skills in poultry farming
GOALS
The problem of finding the right
input to help him increase his
poultry farming productivity
Fear of losing customers and
damaging his reputation
PROBLEMS
High-quality products
Convenience
Satisfaction
KEY VALUES
Animal welfare
community service
Woodworking
soccer
reading and researching
INTERESTS
Age: 35
Occupation: Poultry Farmer
Location: Nigeria
Income :$3000,5000
John
Social media
Events and seminars
Organic search
Paid ads
CHANNELS

15. Researching and Learning
cycling
Running
Birdwatching
Gaming
Gardening
INTERESTS
To have access to good quality irrigation
systems and solutions to help him increase
his farm productivity
To improve his crop yields and ensure a
consistent and profitable harvest
GOALS
Low productivity on his farm
Lack of access to good quality
and modern farm inputs
Lack of information about the
latest best practices on how to
improve his farm
PROBLEMS
Hard Work and Perseverance
Convenience
Community and Collaboration
KEY VALUES
Age: 40
Occupation: Crop Farmer
Location: Nigeria
Income: $4,000-$8,000
Williams
Social media: Facebook,
Instagram, Youtube,
Linkedin, Twitter
Webinars, offline events and
seminars
SOURCES

16. To acquire in-depth knowledge
and become an expert in snail
farming
Explore the potential of snail
farming as a profitable
business venture in Nigeria
GOALS
Limited access to reliable and up-
to-date information on snail
farming practices
Balancing academic commitments
with practical training and business
development
PROBLEMS
Reading
Volunteering
Mentoring
learning
Animal welfare
INTERESTS
Empowerment through
education and practical skills.
Economic independence and
self-sufficiency.
Entreprenuership
KEY VALUES
Age: 25
Occupation: Masters Student
Location: Ibadan, Nigeria
Income: $500
Peter
Events: seminars, networking events
focus groups and discussion.
Social media: WhatsApp, Facebook
and YouTube
Local agricultural extension services
SOURCES

17. Key Messages
Our key message will be on the best practices on
poultry farming, webinar and training on various
diseases about poultry farming, how to access finance
and other credit schemes. We will also communicate
convenience and customer satisfaction through
testionials and reviews
The key message will be on farm equipment, best
practices, discounts and offers promoting farm
equipment, one on one coaching,
Verb
voice
Our main message will be on best practices about
snail farming, benefits of snail farming, offering
personalized coaching, challenges and solutions of
snail farming , experts opinions, and finance.
John(Poultry Farmer)
William(Crop Farmer)
Peter(Student)
Webinars, ebooks, free consultations,
discounts, newsletters, success stories,
testimonials, reviews, Ads, Youtube,
Instagram, Facebook and emails
Webinars, ebooks, free consultations,
discounts, newsletters, success stories,
testimonials, reviews, Ads, Youtube,
Instagram(reels, shorts) and Facebook
Webinars, ebooks, discounts, personalized
coaching and consultation, guides, success
stories, reviews, Ads, Youtube, Linkedin,
blogs and Facebook

18. Stage
What should the
creative focus on?
Generating
interest
The ad will focus on
creating and
generating traffic to our
website
Key
Message
Grow more with our
Drip irrigation/Get 10%
off our farm
equipment
Channels
Youtube ads, search
ads, and display ads
Generating Interest

19. Stage
What should the
creative focus on?
Activation
This stage will focus on
engaging the audience
and getting them ready
to make purchase
Key
Message
Experience 70% less
weed growth with our
Drip irrigation
Channels
Display ads, Facebook
ads,
Activation stage

20. Stage
What should the creative
focus on?
Activation
This stage will focus on
getting the audience to
make purchase
Key
Message
Save 50% water with Drip
irrigation-limited stock
available/Get high-quality
point of lay
Channels
Facebook and Instagram
feeds, emails,
Conversion

21. Display
Ads
800
Youtube
Ads
880
Facebook
Ads
900
Instagram
Ads
560
Total Budget for
the first month
BUDGET

22. Display
Ads
880
Youtube
Ads
950
Facebook
Ads
1000
Instagram
Ads
600
Total Budget for
the second month
BUDGET

23. This class have given me a solid understanding of the
core principles and concepts of online advertising,
including targeting, ad placement, ad formats, and
bidding strategies.
I was able to explore various targeting options available
on Facebook and Google, such as demographic
targeting, interest-based targeting, and custom
audience creation.
More importantly, I was able to have more
understanding of keyword research tools and strategies
to identify relevant keywords for ads.
The class was a great one and I am glad to be have
been a part of this class Raluca.
CONCLUSION