Android fragmentation is not as bad as it seems. With an exclusive outlook towards android, a lot can be earned. Read more!

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Android app developers need to see android from an
exclusive POV
Android fragmentation is not as bad as it seems. With an exclusive outlook
towards android, a lot can be earned. Read more!
Fragmentation is a necessary evil that is faced by android app developers
everyday when they make apps for the platform. Is that so bad to have
fragmentation? Many experts from the industry look at the android
fragmentation as a challenge for Google that makes the android experience
inferior to iOS. Top it up with 3rd
party apps created by android app developers
and you are multiplying the magnitude of problems. Why tech experts are
apprehensive about android’s fragmentation and how did it originate?

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Looking through the lens of Apple-
The industry still looks at the iPhone as the standalone device that must be used
as a verifying tool for app performance. Call it a practice that generated from the
legacy of the iPhone or its consistency, developing the android app after iPhone
can only harm the android app. Having said that, android app development
companies should understand that, comparing the fragmented android market
against the iPhone is not wise. Infact android app developers should dodge that
line of thinking and conceptualize their apps by segregating their apps into 3-4
major clusters.
Targeting and segmentation in android-
Android app developers who understand the dynamics of the play store tend to
strategically conceptualize and create apps. Revenue generation in android is little
tricky and it definitely needs more work than iPhone but it comes with a lot of
revenue potential as well. Android app development can target specific segments
with respect to hardware configuration, hence income demography as well. If free
version apps optimized for these devices are coupled with in app purchases or
followed by paid apps then android can easily be utilized for potential revenues.
In addition to it, lesser people are willing to pay for an iOS app now as they were
before. More and more people are seeking free apps and that is something which
would entice android app developers for future.