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1
How can you reach
businesses and the public?
Michela Vignoli
AIT Austrian Institute of Technology
Innovative Disseminati...
OpenUP OPR Workshop, London 2
Introduction
Draft guidelines by OpenUP
• Purpose
• Methodology
2018-06-20
OpenUP OPR Workshop, London 32018-06-20
Introduction
Dissemination
• facilitates research uptake and understanding
• plann...
OpenUP OPR Workshop, London 4
Introduction
2018-06-20
• Show added value that projects provide
• Show relevance of the pro...
OpenUP OPR Workshop, London 52018-06-20
Target audiences
OpenUP OPR Workshop, London 62018-06-20
OpenUP Dissemination Guidelines
5 steps
1. Define dissemination & communication ob...
OpenUP OPR Workshop, London 7
Define Objectives
• Think about your goals. What do you want to achieve?
2018-06-20
OpenUP OPR Workshop, London 8
Define Objectives
• Purpose: What should your audience be able to do with your
information?
...
OpenUP OPR Workshop, London 9
Define target audience(s)
• Pinpoint your target audience: Think about who exactly you are t...
OpenUP OPR Workshop, London 10
Define target audience(s)
• Get to know your target audience.
2018-06-20
OpenUP OPR Workshop, London 11
Define key message(s)
• Align your key message with what the targeted audiences expect.
201...
OpenUP OPR Workshop, London 12
Define key message(s)
• Tell a story and involve their world in it. Explicitly include and ...
OpenUP OPR Workshop, London 13
Plan your strategy
• Choosing media, format and dissemination strategy strongly depends
on ...
OpenUP OPR Workshop, London 14
Plan your strategy
• Share your key message to reach your target audience as passive
listen...
OpenUP OPR Workshop, London 15
Plan your strategy
• Enable your target audiences to become active or do something with
the...
2018-03-27 OpenUP OPR Workshop, London 16
• Targeted dissemination supports inclusion and participation of
stakeholders
• ...
OpenUP OPR Workshop, London 17
Final remarks & tips
• Doing dissemination well pays off
• Plan wisely: it can be a lot of ...
2018-03-27 18
Michela Vignoli @iea_ioi michela.vignoli@ait.ac.at
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How can you reach businesses and the public? Draft guidelines by the OpenUP project, Michela Vignoli | OpenUP Training Workshop on Innovative Dissemination

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In OpenUP we aim at creating recommendations and simple guidance for researchers on how to plan and organise their dissemination strategy. Michela Vignoli presenting the OpenUP draft guidelines for communicating research to businesses and the general public and useful tips for planning your own dissemination strategy given.

More information on the OpenUP Training Workshop on Innovative Dissemination & video presentations:
https://www.openuphub.eu/community/blog/item/report-on-openup-innovative-dissemination-training-workshop-20th-june-2018-graz

More information about OpenUP
Website: http://openup-h2020.eu
OpenUP Hub: https://openuphub.eu
Twitter: https://twitter.com/ProjectOpenUP
Facebook: https://www.facebook.com/projectopenup/

Published in: Science
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How can you reach businesses and the public? Draft guidelines by the OpenUP project, Michela Vignoli | OpenUP Training Workshop on Innovative Dissemination

  1. 1. 1 How can you reach businesses and the public? Michela Vignoli AIT Austrian Institute of Technology Innovative Dissemination Training Workshop, Graz 20th June 2018 2018-06-20
  2. 2. OpenUP OPR Workshop, London 2 Introduction Draft guidelines by OpenUP • Purpose • Methodology 2018-06-20
  3. 3. OpenUP OPR Workshop, London 32018-06-20 Introduction Dissemination • facilitates research uptake and understanding • planned process that involves • consideration of target audiences; • consideration of the settings in which research findings are to be received; • communicating and interacting with wider audiences
  4. 4. OpenUP OPR Workshop, London 4 Introduction 2018-06-20 • Show added value that projects provide • Show relevance of the project's results for our everyday lives • Make better use of the project's results through better take-up • by decision makers, policy makers, industry, scientific community
  5. 5. OpenUP OPR Workshop, London 52018-06-20 Target audiences
  6. 6. OpenUP OPR Workshop, London 62018-06-20 OpenUP Dissemination Guidelines 5 steps 1. Define dissemination & communication objectives 2. Define target audience(s) 3. Define key message(s) 4. Plan your dissemination & communication strategy
  7. 7. OpenUP OPR Workshop, London 7 Define Objectives • Think about your goals. What do you want to achieve? 2018-06-20
  8. 8. OpenUP OPR Workshop, London 8 Define Objectives • Purpose: What should your audience be able to do with your information? 2018-06-20
  9. 9. OpenUP OPR Workshop, London 9 Define target audience(s) • Pinpoint your target audience: Think about who exactly you are trying to reach. 2018-06-20
  10. 10. OpenUP OPR Workshop, London 10 Define target audience(s) • Get to know your target audience. 2018-06-20
  11. 11. OpenUP OPR Workshop, London 11 Define key message(s) • Align your key message with what the targeted audiences expect. 2018-06-20
  12. 12. OpenUP OPR Workshop, London 12 Define key message(s) • Tell a story and involve their world in it. Explicitly include and address the targeted audience 2018-06-20
  13. 13. OpenUP OPR Workshop, London 13 Plan your strategy • Choosing media, format and dissemination strategy strongly depends on your communication objectives. 2018-06-20
  14. 14. OpenUP OPR Workshop, London 14 Plan your strategy • Share your key message to reach your target audience as passive listeners. 2018-06-20
  15. 15. OpenUP OPR Workshop, London 15 Plan your strategy • Enable your target audiences to become active or do something with the content that you provide. 2018-06-20
  16. 16. 2018-03-27 OpenUP OPR Workshop, London 16 • Targeted dissemination supports inclusion and participation of stakeholders • It is important to disseminate target group specifically • Get in touch with your target audience to learn what they want to know from you, and in which format • Adapt your key messages to your objectives and target audience(s) • Ask for support if you need it! Summing up
  17. 17. OpenUP OPR Workshop, London 17 Final remarks & tips • Doing dissemination well pays off • Plan wisely: it can be a lot of effort! • Work in a team • Appoint responsibilities & define activities during the project runtime • If you have the means, partner up with experts who can support you 2018-06-20
  18. 18. 2018-03-27 18 Michela Vignoli @iea_ioi michela.vignoli@ait.ac.at

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