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Using social media to build your digital profile, Jon Tennant | OpenUP Training Workshop on Innovative Dissemination

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Social media are a critical part of any modern researcher’s toolkit, helping them to disseminate their research and reach new audiences. At the same time, this helps to enhance your career potential by diversifying your skillset and raising your public profile. Jon Tennant outlining the top social media platforms for researchers, and how to use them to maximise your research engagement and online presence.

More information on the OpenUP Training Workshop on Innovative Dissemination & video presentations:
https://www.openuphub.eu/community/blog/item/report-on-openup-innovative-dissemination-training-workshop-20th-june-2018-graz

More information about OpenUP
Website: http://openup-h2020.eu
OpenUP Hub: https://openuphub.eu
Twitter: https://twitter.com/ProjectOpenUP
Facebook: https://www.facebook.com/projectopenup/

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Using social media to build your digital profile, Jon Tennant | OpenUP Training Workshop on Innovative Dissemination

  1. 1. 2018-03-27 1 Using social media to get a career boost Jon Tennant Innovative Dissemination Training Workshop, Graz 20th June 2018
  2. 2. 2018-03-27 OpenUP OPR Workshop, London 2 Who am I? • Procrastinate way too much on Twitter • Extensive blogging and media experience • Worked for a stint in science policy • Freelance science journalist/consultant
  3. 3. 2018-03-27 OpenUP OPR Workshop, London 3 So what is all the fuss about • Science communication is at a tipping point. For decades, we’ve making the case for broader engagement. Whether it’s framed as a moral imperative, a financial obligation, or a pragmatic undertaking, the question is settled. “Should we?” Yes. The hard question remains “How?” http://blogs.nature.com/s oapboxscience/2013/05/1 5/science-communication- at-a-tipping-point
  4. 4. 2018-03-27 OpenUP OPR Workshop, London 4 The key question • What roles can social media play in the digital age of science communication, while.. Enhancing your academic experience Diversifying your skill-set Furthering your career
  5. 5. 2018-03-27 OpenUP OPR Workshop, London 5 What is social media? • Whatever you want it to be • A way to mobilise the power of networks • Where everything happens Not this..
  6. 6. Benefits • Opens up research – access and accessibility • Communication with different audiences • Impact case studies • Feedback and discussion about your work • Natural development of online profile Drawbacks • Time. Never enough time. • Privacy issues and over- sharing • Viewed as ‘self- promotion’ by some • Not peer-reviewed so seen as low quality • Can be viewed as a waste of time 2018-03-27 OpenUP OPR Workshop, London 6 Pros versus cons
  7. 7. How to reconcile these? Two key points: 1. Think strategically 2. Don’t be stupid 2018-03-27 OpenUP OPR Workshop, London 7
  8. 8. 2018-03-27 OpenUP OPR Workshop, London 8 More positive points • Open science and collaboration • Networking, 21st Century style • Virtual conferences, chats, webinars • Jobs, grants, events, opportunities • Fast and dynamic – stay ahead • Build your digital profile, advance career
  9. 9. 2018-03-27 OpenUP OPR Workshop, London 9 Blogging • Does blogging enhance your profile? • Aidan Horner: Views on blogging are polarised, a lot like marmite.. • Chris Chambers: Being anti-blogging is “narrow ivory- tower hypocritical b*ll*cks.”
  10. 10. 2018-03-27 OpenUP OPR Workshop, London 10 Not just for hipsters • Guest blogging and group blogs • Practice writing skills • Collect and share thoughts • Science communication outlet • Feedback and discussion forum • Open up research • Become recognised more
  11. 11. 2018-03-27 OpenUP OPR Workshop, London 11 Twitter • Contacts! • Opportunities • Up to date & fast • Customisable • Information source http://www.andfaraway.net/blog/2010/06/ 21/the-four-stages-of-getting-twitter/
  12. 12. 2018-03-27 OpenUP OPR Workshop, London 12 Other potential outlets • Academia.edu and ResearchGate • Figshare, Zenodo, Open Science Framework, ScienceOpen • LinkedIn, ORCID • Altmetric, ImpactStory, Publons https://twitter.com/SWoolzie/status/1008 999400696246272
  13. 13. 2018-03-27 OpenUP OPR Workshop, London 13 ImpactStory
  14. 14. 2018-03-27 OpenUP OPR Workshop, London 14 Publons
  15. 15. 2018-03-27 OpenUP OPR Workshop, London 15 What does it all mean? • As the open science movement is demonstrating, the solitary genius of individuals is rarely superior to the speed and power of expert networks. We are stronger, wiser, and more creative as a community. And we are going to need all of that. – Liz Neeley.
  16. 16. 2018-03-27 OpenUP OPR Workshop, London 16 How to know if it’s worth it • Impact assessment • Blog statistics (hits, comments, shares) • Altmetrics (social media shares) • The stories and anecdotes • Being part of a community • Define your own path in life
  17. 17. Bilbo said it best It’s a dangerous business, going out your door. You step onto the road, and if you don’t keep your feet, there’s no telling where you might get swept off to. 2018-03-27 OpenUP OPR Workshop, London 17
  18. 18. 2018-03-27 OpenUP OPR Workshop, London 18 Pro-tips • Be patient. Don’t expect to become an expert or viral overnight. • This is a skill and takes training. • Don’t self-promote, let your work do the talking. • Be strategic.
  19. 19. Homework 2018-03-27 OpenUP OPR Workshop, London 19 http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535

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