In this post I will guide you through the process of writing your lead magnet. It’s not complicated and anyone can do it by following the steps I lay out for you. First you need to understand that people want answers now and they don’t want to work hard to find answers. You can use this knowledge to work in your favor. If you solve their problems, they will continue to come back to your content. You will build a relationship with them and they will love you and eventually buy from you.