Tips To Successfully Implement A Voice Strategy

Tips To Successfully Implement
A Voice Strategy
© Onlim GmbH 2019

It’s not an easy task for businesses to
face the up and coming topic of voice.
Quite understandably, as it is so
diverse and covers a vast range of
possible applications.
This versatility calls for a thorough
look at the possibilities and necessities
that arise when familiarizing yourself
with this growing trend.
Onlim GmbH | Tips To Implement A Voice Strategy | www.onlim.com

Only by understanding voice fully, will
you be able to asses which aspects
might be interesting and beneficial for
your business.
Zooming in on the specific needs of
your customers will then enable you
to develop a successful voice
strategy that elevates your customer
communication.

GET TO KNOW “VOICE”
Before you take a deep dive into new
activities and processes, it is important to
learn more about what you are dealing
with. Embrace the new voice trend by
understanding what shifts voice brings
along and what impact voice control and
spoken search queries are going to have
on your customer interactions.
Find out how voice is changing the
business landscape and our personal
lives and what lies ahead when most
homes are suddenly equipped with smart
speakers and voice assistants are
becoming the new normal.

RETHINK YOUR
MARKETING
One thing to rethink will definitely be
your marketing and especially content
creation. Implementing a successful voice
strategy calls for new styles of content
that must fit into the bigger picture of
your strategy. With voice, companies also
have to adapt their branding. Suddenly
it’s not primarily about visual content, but
also about sound.
Voice marketing can be seen as an add-
on to people’s experience, whereas old
school visual marketing was made to
interrupt their attention in an often
intrusive way. Voice marketing must be
integrated into people’s lifestyles rather
than disrupting them - just like podcast,
which you can listen to while doing
pretty much anything.

Find out who of your competitors is
already following the voice trend, how
you can learn from them and at the
same time improve it to create an even
better experience for your customers.
This is where you have to be very clear
about your own USPs and asses how
voice-based marketing or services can
be valuable for your unique clientele.
LEARN FROM YOUR
COMPETITORS

KNOW YOUR CUSTOMERS
The way that customers act changes
with voice. They are using new
technologies on various devices and
locations and are interacting with
machines using spoken language
instead of written text. For businesses,
this means finding new processes to
cater to their clients’ changing needs.
Think about reshaping content for
voice-based SEO or curating content
for voice assistants.

STEPS TO SUCCESSFULLY
IMPLEMENT A VOICE
STRATEGY
1. Analyze:
First things first. You need to know where
you are currently at. Have you dabbled in
implementing voice strategies already or
are you just about to start this new
adventure? Where would it make sense to
implement voice-based services in your
communication?
2. Planning:
To successfully implement a voice-
strategy you have to know where you
want to go with it. What are the short-
and long-term goals behind it? What
exactly do you want to accomplish with
a voice strategy? Define your actions
based on your goals.

IMPLEMENT A VOICE
STRATEGY
3. Development:
For things to run smoothly and
successfully pay attention to thorough
planning and development. As with other
technological developments, you might
have to find the right partner to
implement Alexa Skills or other voice-
based services.
Our experience with numerous
successfully implemented chatbots and
voice assistants shows that the way data
and content are processed and analyzed
is crucial for any successful
implementation of Skills or voice-based
services.

IMPLEMENT A VOICE
STRATEGY
4. Execution:
The next step is all about integrating the
new voice-based features into your
existing marketing, offers, and services.
This is when it all ties in together and you
can see and test how customers react
and what things need to be improved.
5. Analyze & Optimize:
Once the new services are live, you need
to start measure results and compare
them with your set goals. The more data
you can gather and analyze, the faster
you can optimize and work on the
finetuning.

Voice strategies are all about dealing
with shifting customer behaviors and
needs.
Voice controls and interactions will
become the predominant way for
humans to interact with machines and
it is starting today.

At Onlim we help you automate your
communication for outstanding and
innovative customer service.
You can learn more about our
CHATBOT & VOICE ASSISTANT solutions
at www.onlim.com

AUTOMATING CUSTOMER
COMMUNICATION VIA
CHATBOTS AND VOICE ASSISTANTS
P.S. Have you checked out our
ULTIMATE GUIDE TO CHATBOTS yet?
You can access it at
https://onlim.com/en/chatbot-ebook/

Tips To Successfully Implement A Voice Strategy

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Tips To Successfully Implement A Voice Strategy