Doyle Buehler, MBAInternet Optimisation Development                           1. Background                           2. C...
Background                Started technical career in aerospace engineering                Began MBA in 2000              ...
Imbibo - Intro             Developed company after identifying 3 primary trends in the             consumer marketplace - ...
Mytego - Intro             Formed in 2005; licensed concept from Imbibo related to             custom “skins”.            ...
Previous Internet Marketing Work                     Online marketing major focus of company and work since 2005.         ...
Current Internet Marketing    Work                                     5 Business related blogs, and growing              ...
Strategic Insights with Internet Marketing             Based on THREE primary Objectives:                        Content  ...
Role Successes                               Engage - Measure - Correct - Enable           1. Understand needs and expecta...
The Start of Something       Innovative...                 Doyle Buehler                 doylebuehler@gmail.com           ...
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Doyle Buehler Internet Marketing Overview 2011

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Doyle Buehler is a premier internet consultant; the idea merchant of the new wave of internet marketing. Yes, this includes the skills with all of the acronyms out there - all aspects of internet marketing can be done and completed to a high level of effectiveness. Search Engine Optimisation SEO, Search Engine Marketing SEM, Social Media Marketing SMM, Pay Per Click PPC...

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  • Doyle Buehler Internet Marketing Overview 2011

    1. 1. Doyle Buehler, MBAInternet Optimisation Development 1. Background 2. Companies 3. Previous Internet Marketing Work 4. Current Internet Marketing Work 5. Strategic Insights 6. Role Successes
    2. 2. Background Started technical career in aerospace engineering Began MBA in 2000 Launched first start up in 2002 - Imbibo Launched second start-up in 2005 - MytegoDoyle Buehler - Career Analysis & Overview
    3. 3. Imbibo - Intro Developed company after identifying 3 primary trends in the consumer marketplace - personalisation, entertainment and instant gratification. Developed range of consumer products that embraced this concept. Developed and patented “skins” or printable vinyl coverings for portable electronics (US Patent 7,529,364). Franchised system across Canada & USA. Began foray online with “creative system” in 2004.Doyle Buehler - Career Analysis & Overview
    4. 4. Mytego - Intro Formed in 2005; licensed concept from Imbibo related to custom “skins”. Developed first online creative web designer for skins in 2005. Licensed web technology and mass-customization production system around the world - Winnipeg, Paris, Melbourne. 34th Fastest growing company in Canada (2008); Fastest growing Company Manitoba State (2009)Doyle Buehler - Career Analysis & Overview
    5. 5. Previous Internet Marketing Work Online marketing major focus of company and work since 2005. Search Engine Optimisation for main websites. HTML editing, landing pages Headings, Tags, titles Alt text Links & linkbacks Text based content management and updates Address keywords CMS Search Engine Marketing of all business concepts. Pay Per Click - Google, Facebook Google Analytics Press releases & Blog writing Affiliate Marketing Photo linking Social Media Involvement Facebook Fan pages Myspace Youtube videos Link sharing Twitter accountsDoyle Buehler - Career Analysis & Overview
    6. 6. Current Internet Marketing Work 5 Business related blogs, and growing Regular writer for Technorati and Business Insider Multiple Facebook fan pages Developing Mobile optimised websites & mobile marketing Adsense Accounts Email Campaigns 5 Twitter Profiles, and growing Multiple Social Networks Facebook Google+ Linkedin Klout PeerIndex eLinkedDoyle Buehler - Career Analysis & Overview Myspace
    7. 7. Strategic Insights with Internet Marketing Based on THREE primary Objectives: Content Ideas and information count - must be related, cohesive and comprehensive. Technology Enables engagement - provides the tools and methods for ongoing initiation and contact of customer base. Management View, collate, act on data and information - measure and improve the methods of engagement.Doyle Buehler - Career Analysis & Overview
    8. 8. Role Successes Engage - Measure - Correct - Enable 1. Understand needs and expectations of clients. 2. Document complete processes. 3. Develop a specific strategy for each client based on their desires, motivations and budget. 4. Utilise the strategy through implementation of various specific tactics and roadmaps. 5. Measure the levels of success and failure; correct and grow developments.Doyle Buehler - Career Analysis & Overview
    9. 9. The Start of Something Innovative... Doyle Buehler doylebuehler@gmail.com +61 413 106 880Doyle Buehler - Career Analysis & Overview

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