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Using Google Analytics with your eyes closed

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Or, making use of the data in Google Analytics without even having to log in

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Using Google Analytics with your eyes closed

  1. 1. USING GOOGLE ANALYTICS WITH YOUR EYES CLOSED
  2. 2. Or, making use of the data in Google Analytics without even having to log in
  3. 3. One Further Digital analytics and user research @chrisunitt onefurther.com
  4. 4. Custom alerts
  5. 5. Automated reports
  6. 6. Advert optimisation
  7. 7. Advert optimisation
  8. 8. Website personalisation
  9. 9. Marketing automation
  10. 10. Marketing automation
  11. 11. Pre-fetching pages
  12. 12. Content syndication
  13. 13. CRM Enhancing customer records
  14. 14. Bots
  15. 15. Custom alerts Automated reporting Advert optimisation Website personalisation Marketing automation Pre-fetching pages Syndicating content Enhancing customer records Bots Simple Not so simple
  16. 16. This won’t happen unless…
  17. 17. Ecommerce tracking Campaign tracking No self-referrals No duplicate transactions Integrations with AdWords, etc Clean page reports A ‘properly’ coded website
  18. 18. Metaphor
  19. 19. ‘Data-driven marketing’ isn’t just about marketers’ decision making. Data from Google Analytics (and elsewhere) can fuel systems that deliver better experiences to users, and better results for organisations.
  20. 20. Want to talk about this some more? @chrisunitt chris@onefurther.com

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