1.
The Museum Dashboard
@katiprice and @chrisunitt

2.
How it started

3.
What we did

4.
Click to increase
Website is currently 84% SPLENDID

5.
7 things we learnt

6.
Pragmatism
beats
idealism

7.
Narrative
is the
spoonful
of sugar

8.
The first
bite is with
the eye

9.
Behaviour
beats
demographics

10.
Context
is key

11.
Strategy
for some,
tactics for
others

12.
Dashboards
can’t do
everything

13.
The difference it has
made

14.
Happy
trustees

15.
Happy
developers

16.
Better
targeting of
online PR

17.
Visibility of
emerging
trends

18.
Highlighting
community
activity

19.
More
conversations
about all of
this

20.
What’s next for us

21.
Extend
Improve

22.
What you might do

23.
1. What’s the purpose of the
organisation?
2. What role does digital play?
3. What’s usefully measurable?
4. What’s the best way to
present the information?

24.
£ ££ £££
People
General member
of staff
Digital
all-rounder
Digital Analyst
Consultant
External partners
Tools Free Free + paid
Free + paid
+ bespoke
Data Silos
More data.
Still mostly siloed
Yet more data.
In silos, but more
interoperability
Reporting Top-line
Top-line
Individual projects
Key departments
Top-line
All projects
Cross-department
Your situation

25.
£ ££ £££
People Train staff
Train staff.
Use a consultant for audit/setup
Hire a digital analyst.
Train more staff.
Add analytics to job desc
Tools Use free tools
Use more paid tools
(TrueSocialMetrics,
Raven Tools, Moz)
Invest in bespoke tools.
Data warehouse
Data Use what you’ve got
Bake analytics into
commissioning of projects and
systems
Consolidate systems (eg
CRM, ecommerce, collections,
events, other databases)
Reporting
Report on specifics.
Automate what you can
Automate regular reports.
Set targets per project.
Monitor performance
Do you need
a dashboard?
No Maybe Yes
What you should do

26.
Kati Price
@katiprice
Chris Unitt
@chrisunitt
bit.ly/museumdashboard