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The Museum Dashboard
@katiprice and @chrisunitt
How it started
What we did
Click to increase
Website is currently 84% SPLENDID
7 things we learnt
Pragmatism
beats
idealism
Narrative
is the
spoonful
of sugar
The first
bite is with
the eye
Behaviour
beats
demographics
Context
is key
Strategy
for some,
tactics for
others
Dashboards
can’t do
everything
The difference it has
made
Happy
trustees
Happy
developers
Better
targeting of
online PR
Visibility of
emerging
trends
Highlighting
community
activity
More
conversations
about all of
this
What’s next for us
Extend
Improve
What you might do
1. What’s the purpose of the
organisation?
2. What role does digital play?
3. What’s usefully measurable?
4. What’s the be...
£ ££ £££
People
General member
of staff
Digital
all-rounder
Digital Analyst
Consultant
External partners
Tools Free Free + ...
£ ££ £££
People Train staff
Train staff.
Use a consultant for audit/setup
Hire a digital analyst.
Train more staff.
Add analy...
Kati Price
@katiprice
Chris Unitt
@chrisunitt
bit.ly/museumdashboard
The Museum Dashboard
The Museum Dashboard
The Museum Dashboard
The Museum Dashboard
The Museum Dashboard
The Museum Dashboard
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The Museum Dashboard

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Get the full notes at: http://onefurther.com/general/museumnext-museum-dashboard

Slides from the presentation by Kati Price (V&A) and Chris Unitt (One Further) at MuseumNext in Geneva, April 2015.

Presentation summary:

The V&A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help.

They’ll talk through the process from initial brief to dashboard beta and plans for where they take the dashboard next. They’ll explain what they learnt on the way (seven things and counting…), and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.

Published in: Government & Nonprofit
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The Museum Dashboard

  1. 1. The Museum Dashboard @katiprice and @chrisunitt
  2. 2. How it started
  3. 3. What we did
  4. 4. Click to increase Website is currently 84% SPLENDID
  5. 5. 7 things we learnt
  6. 6. Pragmatism beats idealism
  7. 7. Narrative is the spoonful of sugar
  8. 8. The first bite is with the eye
  9. 9. Behaviour beats demographics
  10. 10. Context is key
  11. 11. Strategy for some, tactics for others
  12. 12. Dashboards can’t do everything
  13. 13. The difference it has made
  14. 14. Happy trustees
  15. 15. Happy developers
  16. 16. Better targeting of online PR
  17. 17. Visibility of emerging trends
  18. 18. Highlighting community activity
  19. 19. More conversations about all of this
  20. 20. What’s next for us
  21. 21. Extend Improve
  22. 22. What you might do
  23. 23. 1. What’s the purpose of the organisation? 2. What role does digital play? 3. What’s usefully measurable? 4. What’s the best way to present the information?
  24. 24. £ ££ £££ People General member of staff Digital all-rounder Digital Analyst Consultant External partners Tools Free Free + paid Free + paid + bespoke Data Silos More data. Still mostly siloed Yet more data. In silos, but more interoperability Reporting Top-line Top-line Individual projects Key departments Top-line All projects Cross-department Your situation
  25. 25. £ ££ £££ People Train staff Train staff. Use a consultant for audit/setup Hire a digital analyst. Train more staff. Add analytics to job desc Tools Use free tools Use more paid tools (TrueSocialMetrics, Raven Tools, Moz) Invest in bespoke tools. Data warehouse Data Use what you’ve got Bake analytics into commissioning of projects and systems Consolidate systems (eg CRM, ecommerce, collections, events, other databases) Reporting Report on specifics. Automate what you can Automate regular reports. Set targets per project. Monitor performance Do you need a dashboard? No Maybe Yes What you should do
  26. 26. Kati Price @katiprice Chris Unitt @chrisunitt bit.ly/museumdashboard

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