1. VIGIL
Competitive Intelligence Seminars
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2. CI Seminars
VIGIL
Understand competitive intelligence and turn your
information into intelligence
• Tailor-made seminars…
 Individuals
 Teams
 Organizations
• Depending on your needs,
most seminars last from
few hours to one day…
 Onsite
 Online
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3. Seminar Outlines
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Module 1- Introduction to competitive intelligence
1. The concept
2. The CI continuum
3. The intelligence cycle
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4. Seminar Outlines
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Module 2- The Competitive Intelligence Cycle
1. Identification of KITs 2. The Collection Process
a. The analogy
a. How to determine relevant KITs?
b. The secondary research
b. Examples of KITs
 Definition - Internal Vs. External secondary data
 Example of secondary sources
 Some tips
 The pros and cons of secondary research
3. The Analytical Process
c. The primary research
a. The process
 The major types of primary research
b. Selected analytical models  The types of CI primary research
c. Analysis tips  The CI primary research tools
 The CI primary research targets
 The ethics
4. The Deliverables  The CI primary research techniques
a. The types of deliverables  The pros and cons of CI primary research
b. The character d. The operating guidance
c. Some tips
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5. Seminar Outlines
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Module 3- Developing a CI Program
1. The CI Audit
a. Why?
b. What?
c. Who?
d. How?
e. The audit questions
f. Example of output
2. The CI Function
a. The location
b. The personnel
c. The deliverables
d. The ethics
e. The ROI
3. The Key Factors of Success
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6. Meet the Speaker
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“Hands-on” competitive intelligence expertise combined
with a cross-industry experience, internationally
• Olivier Youmsi is a seasoned competitive intelligence (CI) professional with solid
experience in Africa, Europe, and USA
• Worked for a number of CI and market research firms including: Hutchinson
Industries, Proactive Worldwide, and Datamonitor
• Immersed in understanding global markets and competition in a variety of industries.
Automotive Consumer Energy Financial services Healthcare Retail Technology
• MBA in Competitive Intelligence from the Higher School of Management, ESMA,
Paris/France
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7. VIGIL
Get in touch…
Olivier Youmsi
t: +1 312 435 2885 oliviery@yourvigil.com
m: +1 224 587 7952
Visit our Website: www.yourvigil.com
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