Tripkit
BRAND DESIGN + PACKAGE An engaging, educational kit for each child in the car, to help break up a long roadtrip into a series of mini-adventures. From the initial brief to create a conceptual kit of 3-5 items, I wanted to really consider not just the contents of the kit, but how can this branded package walk the user through a narrative experience? Tapping into my pre-existing love of exploring by car (both now and as a child), insights from past roadtrips inspired into a fun and educational tool for families, to stop the "Are we there yet's?" At each stop along your route, open a surprise gift, plus use photos and interesting facts to learn about your destination. Co-branded with AAA and using PCH as a sample route, TRIPKIT is educational, playful, analog, and explorative. The goal was to create a package design that got the whole family involved.
