2. Our survey shows that the people
who answered were mostly aged
18-24 however there was some
who were slightly older, however
the majority of 18-24 year olds are
not vegetarian therefore it would
be best to target an older
audience who are either
vegetarians or are interested in
vegetarian foods as according to
our survey they are the most
willing to try new foods including
vegetarian foods. We could also
try and target 18-24 year olds by
encouraging them to try new
foods and become more open to
the idea of vegetarianism whilst
they are younger and may be
more open to trying new foods.
3. 82% of the answers from the survey were from a male audience whereas only 15%
were female. This could mean that on average males are more likely to be interested
in food culture therefore our target audience may be pushed more towards males as
they are the audience that has shown the most interest. This also means we could
modify our final product to suit a more male audience and adapt the design to male
requirements. The answers to this question also affect stereotypes of women being
the ones that cook and are more interested in food as it shows that males are most
interested, this may also mean that men are becoming more independent and
taking more of an interest in new foods and cooking with new recipes.
4. These results show that most of the people who answered the survey were not
vegetarian however one person was for ethical reasons. This may affect our market
as people who are not vegetarian may not be as interested in foods that do not
involve meat. However, the intentions of asking this question was to find out how
many people have actually tried being a vegetarian and to find the reasons people
become vegetarians. It also gives us the opportunity to adapt our recipe cards to
something that meat eaters may like to try even though it doesn’t involve meat, for
example we could adapt traditional meat dishes such as lasagne and change them to
a vegetarian option that people who are not actually vegetarian might be willing to
try.
5. These results show that some of the people that have answered the survey have
actually tried meat substitutes. This may help with our final design as it shows that
people are willing to try these substitutes therefore it may be an option to use meat
substitutes within our recipe cards as it may be more appealing to an audience who
are not actually vegetarian.
6. Our results show that the most popular design for a recipe card is slick and modern. This
means that if we target a younger audience they are most likely to be attracted to a
modern style of recipe card rather than a hand made one as it looks more professional
and appealing.
7. Most people who answered like food photography or at least sometimes like it depending
on what the image is. We will take this into consideration when making our final design by
producing images that show appetising and appealing foods, that make the recipe cards
look aesthetically pleasing, rather than showing a photograph of the food looking untidy and
showing foods that do not look as appetising as others. We will make the images on our
recipe cards look professional and consider different angles and camera settings to make
the images desirable, we may also use post production techniques to make the images
brighter and make the food look better.
8. “Fast, tasty recipes A whole set themed around one idea. Like
Indian food. A couple of curries, couple of sides, breads, dips etc.
All working together but on different cards”
“Healthy looking, appetising food, variety of easily accessible
ingredients”
“Nice imagery of the food I am about to prepare and cook”
“Lots of colours and images of the foods, to make it more enticing”
“Easy to follow, clearly laid out. photo of dish/item”
These answers help to show what an audience would want to see on a vegetarian recipe
card, we can take this into consideration when making our recipe cards to ensure that they
meet the audiences requirements. We will take this into consideration when producing
our recipe cards by ensuring that the are aesthetically pleasing, we will also include
features that audiences would like to see to make the recipe cards more appealing such as
nice images of the foods, making sure the recipe is easy to follow, clearly laid out and that
takes little time to make, especially when targeting a younger audience, we will also
include lots of colours suited to the theme of the recipe cards. We will also take into
consideration the idea of sticking to one theme of recipes such as countries and cultures,
as well as making them vegetarian.
9. From this we have found out particular dishes that the audience likes. Although some of
these dishes are meat based we can take the idea of the dish into consideration and
adapt them so that they are suited to vegetarianism, for example we could adapt a
chicken tikka masala by making the curry but instead of using chicken we could use a
meat substitute such as quorn. We can also experiment with different ingredients for
other dishes, producing something the audience likes with a slight adaptation to make it
vegetarian.
10. These results show the places that people would like to live. We could take this into
consideration when making our recipe cards by taking the countries that people
would like to live and making them into a theme for our recipe cards for example we
could find specific foods for countries and cities such as Tokyo or America and use
them for our recipe cards. Therefore making the recipes more exciting and appealing
to the audiences as it is suited to something they are interested in.
11. Do you watch cookery programmes? if so
what do you watch?
“MasterChef, the Professionals Saturday
Kitchen, Man vs Food”
“Yes. Cooking channel, different programmes”
“Hairy Bikers, River Cottage”
“Hell's Kitchen”
“Yes, Saturday Kitchen”
“occasionally watch man vs food and other
food network channels”
“Sometimes, Nigella mainly”
Knowing the cookery programmes that
people are interested in is helpful when
producing our recipe cards as it shows the
types of foods and cultures that the
audience is interested in. For example
people who watch programmes such as
man vs food are more likely to be interested
in fatty, more unhealthy foods whereas
someone who watches Saturday kitchen or
river cottage are more likely to be
interested in healthier foods and a range of
different foods and ingredients.
