3. The image portrays the statue of justice
on top of the Crown court (Old Bailey) in London.
Replacing
the Sword
and Scales
of Justice
connotes
that this is
the first
time tv
cameras are
allowed to
document a
Whole trial
instead of
News
cameras
filming the
verdict and
sentancing.
Although the
statue is on
the roof, using
this shot
connotes the
higher
authority that
the court has.
In terms of
image
hierarchy, the
golden statue
is the main the
image, it is
what the
designers
want the
audience to
look at.
The channel logo is clearly there to remind the
Audience where to watch the show but also to
promote the channel itself. Also the title and the
time the documentary will be shown are also clear
for the audience to see.
4. The use of the
white
background
and black
writing
illustrates to the
audience in a
clear manner
the title of the
documentary,
but also the
time.
The dull and grey colour of the sky may connote the
serious and emotional emotions and subjects this
documentary is about.
The images shows the statue is painted gold (The Old Bailey statue is the
same colour), it not only stands out form the skyline, but also captures the
audiences attention.
5. A convention of
documentary
advertising is
that the logo of
the institution
must be there.
Channel four
always have
theirs on the
right hand side
of the advert.
Obvious
though it may
seem, the major
convention of
documentary
advertising is
to have clear
details about
the title of the
documentary
and what time
and where it
will be shown.
The advert has to be to the requirements of the institution and
in the case of this advert, Channel Four require an A4
landscape poster that contains their logo on the right hand side.
6. There is usually very little text so that the image does most of the job in capturing
the audiences imagination. Therefore the important feature is that the text tells the
audience the title, where and when and can be understood very easily.
