sonaraya univ brawijaya malang

1. Key Failure Factors (Assumptions)
q Challenge of Satellite/CableTelevision in Indonesian Market
q Technological upgrades for the antenna function would be
limited
Description of Assumptions
1. The company will haveFull-time professional workers/training
2. Enhancements in the design development, measurement
test, quality of products and material supplier
3. The company would expand its marketing activities
4. The company can establish Local Partners (with 10 distribution
outlets)
5. Engage in 5 Trade Shows &Promotion
6. Promotionof Green Technology by using recycle part
7. Collaboration with Interior Designer Associations and
Commercial House Project (as agift for house buyer)
8. The company will have itsown production house
Political
¬ Logistic time connection
ÌGovernment policy
Support for Network /
Techological
advancement
Economic
ÌStable Currency & Inflation
ÌLow Labour Cost
ÌMedium Economical Class is
Growth (37% in 2004 to 56.7%
in 2013)
ÌLimited competitors
- Higher raw material cost
Social-Cultural
ÌPeople love to watch TV
and use Internet
connection
ÌIncreasing support on
green product
Technology
¬Challenge of Satellite/Cable
Television
ÌIndonesia has High
Technology Process Design