1. ITEMS OF EVALUATION
Max
Point
Score
1. Market size, feasibility of profit 10 6
Market Size in (5) 3
Average ROI (5) 3
2. Market Growth Rate 10 5
3. Competition 10 6
Resistance ability of competitors (4) 4
Life span of merchandise (3) 2
Strength of IP(Patents, Brand etc.) (3) 0
4. Risk dispersion 10 5
5. Feasibility of industry restructuring 10 6
6. Special social condition 10 6
Level of attractiveness 60 34
ITEMS OF EVALUATION
Max
Point
Score
1. Capital strength 10 4
2. Existing marketing ability 10 5
3. Existing production ability 10 4
4. Existing technological ability,
service planning ability
10 7
5. Procurement ability of raw
materials
10 6
6. Support from management 10 6
Support from top management (5) 4
Strong business promoters (5) 3
Level of corporate suitability 60 33
0
1
0
2
0
3
0
4
0
5
0
6
0
0 10 20 30 40 50 60
A
ttra
c
tiv
e
n
e
s
s
Corporate Suitability
BMO Chart
Attractiveness line Success line
ATTRIBUTE
MAP
BMO
ATTRACTIVENESS
BMO
CORPORATE
SUITABILITY
