OBOY PAY

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OBOY PAY

  1. 1. OBOPAY MEMBERS
  2. 2. VDO
  3. 3. Introduction <ul><li>Company’s profile </li></ul>
  4. 4. Consumer’s needs
  5. 5. Business strategy <ul><li>Most have cell phone but not all of them have account. </li></ul><ul><li>To get credit card, one has to be 16 or over. With Obopay account with Obopay Master card, the access to money is right at your finger tip. </li></ul>
  6. 6. Marketing (What should be done in business to attract customers?) 1. Use a Powerful Headline 2. Focus on your Target Customers 3. Make an Offer 4. Sell the Benefits not Features 5. Sense of Urgency 6. Call to Action 7. Prepare your List 8. Creative 9. Test 10. Track Results
  7. 7. Advantages of Obopay (Why do customers want to use EC) <ul><li>Service 24 hours from any location </li></ul><ul><li>Provide customers with more channels </li></ul><ul><li>Fast transaction </li></ul><ul><li>No Tax </li></ul><ul><li>Convenient </li></ul>
  8. 8. Logistics(E) <ul><li>* Enter the recipient’s phone number, enter the amount of money that wish to send, enter the PIN number, and hit send. </li></ul><ul><li>Make sure he/she has an Obopay account too </li></ul><ul><li>( the transaction fee $0.10/each time ) </li></ul><ul><li>Also send money through the Obopay Web site </li></ul>
  9. 9. Consumers’ behavior (F) <ul><li>Instant gratification </li></ul><ul><li>Easy / convenient </li></ul><ul><li>Safety / security </li></ul>
  10. 10. B2B relationship <ul><li>Nokia </li></ul><ul><ul><li>Purchased $70 million in preferred stock </li></ul></ul><ul><ul><li>Teppo Paavolo one of board of directors </li></ul></ul><ul><li>Cell Phone Carriers </li></ul><ul><ul><li>Send and Receive Money </li></ul></ul><ul><ul><li>AT&T, Verizon, Black Berry </li></ul></ul><ul><li>Financial Groups </li></ul><ul><ul><li>Master Card </li></ul></ul><ul><ul><li>Citi Group </li></ul></ul>
  11. 11. Customer Relationship <ul><li>Loyalty Through Early Adaptation </li></ul><ul><ul><li>Age between 13 and 18 years old </li></ul></ul><ul><ul><li>Parents can monitor spending habit </li></ul></ul><ul><li>Standard Customer Service </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Phone </li></ul></ul>
  12. 12. SUMMARY <ul><li>Go mobile with your money. That's the simple yet powerful idea behind Obopay. </li></ul>
  13. 13. Thank you

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