Communication in Rahimafrooz
Course Code - BUS-5116
Communication in Rahimafrooz
Course Code - BUS-5116
Mr. Ishtiaque Arif
School of Business Studies
Member of Group B
Name ID No. Batch Section
M.M Obaydur Rahman 2012110001092 31 Regular-c
Md. Soroar Mazid 2012110001085 31 Regular-c
Md. Ashif Al Nahin 2012110001084 31 Regular-c
Md. Junayed Bhuyan 2012110001082 31 Regular-c
Mhammud Imran Mahmud 2012110001094 31 Regular-c
Letter of Transmittal
Mr. Ishtiaque Arif
School of Business Studies
With a great respect, we are informing you that we have prepared a report of case study on Communication
system of ‘Rahimafrooz Batteries Limited’ (RBL). For the project completion, we have selected a Privet
Limited Company - Rahimafrooz Batteries Limited. We feel great pleasure for submitting this report to
you, which will definitely help us to be successful in our future life and to complete the MBA program
During the preparation of this report, we have experienced a lot that will greatly help us
in our further studies and carrier life. It has enlightened our practical knowledge about
Communication practices in the practical world of business. We tried our level best to
develop a good report.
We would like to thank you for giving us such an opportunity to do this report on this topic.
School of Business Studies
By the cordial mercy of Allah, now we are able to submit our report to our honorable Teacher Mr.
Ishtiaque Arif. We strongly believe that it would not be possible preparing such a report without
Now we would like to thank our honorable Teacher Mr. Ishtiaque Arif for his keen efforts and invaluable
guidance, helped us to understand, what the Performance appraisal system is & its different concepts,
implementation and impact on organization which facilitated the successful completion of the report.
This acknowledgment will remain incomplete if we don’t thanks to those people who helped and being
cooperate with us specially M. Ziaun Nasir (General Manager, Divisional Head, HR &QMS.
We would also like to express gratitude to my university faculty members. They should be remembered
because they produced the platform of our knowledge
Finally, we like to say that, we have prepared this report from our own experience. We are ready to accept
our unwilling errors and omission which belong to us.
Faculty of Business Studies
Title fly i.
Title page ii.
Letter of Transmittal iii.
Supervisor’s Recommendation iv.
Table of Content vi.
Chapter # 1 Introduction
1.1 Statement of the research problem and Rationale for the
1.2 Objectives of the report 1
1.3 Methodology of the report 1
1.4 Limitations 2
Chapter 2 Principles of insurance
2.1 Origin Of Insurance 3
2.2 Characteristics of Insurance 4
2.3 Feature of Insurance 6
2.4 Insurance Business in Bangladesh 8
2.5 The government guidelines for formation of an insurance
2.6 Requirements for formation of an insurance company are as
2.7 Insurance Companies List in Bangladesh 12
Chapter 3 Life Insurance
3.1 Life Insurance 14
3.2 Type of permanent Life Insurance 15
3.3 Term of Insurance 15
3.4 Permanent Life Insurance 16
3.5 Parties of contract 18
3.6 Life Insurance Background in Bangladesh 19
Chapter 4 Marin Insurance
4.1 Origin of Marin Insurance in Bangladesh 20
4.2 Definition Marin Insurance 21
4.3 Essential element of valid Marin Insurance contract 22
4.4 Major types of Marin Insurance 23
Chapter 5 Fire Insurance
5.1 Definition of 'Fire Insurance 26
5.2 Characteristics of Fire Insurance 26
5.3 Types of fire policy 27
Chapter 6 Findings
6.1 Problem for insurance sector in Bangladesh 29
6.2 Recommendation 30
6.3 Conclusion 30
1.1 Communication in Rahimafrooz Battery Ltd. (RBL)
This report is prepared on one of the Leading Business Group in Bangladesh. The brand
called “Rahimafrooz Ltd” with its Hexagon symbol is known to Bangladesh. The
Rahimafrooz Ltd is biggest company in our country with respect to its past history and
its own culture. We consider ourselves very lucky to obtain an opportunity to work in this
organization as a student of SOUTHEAST UNIVERSITY. During our survey period,
we were placed in data of the Batteries plant. In consulting with different personnel’s of
different department we got the opportunity to observe the operations that are done in the
department and learned many operational activities of the organization during the period.
After survey with the department for two days, we decided to work in my report side by
side. By the consent of our Supervisor Assistant Professors Mr. Ishtiaque Arif We
decide to prepare a report on “Communication techniques apply in an organization”. We
have to complete the report as a part of M.B.A program that what we have learnt from
different department of Rahimafrooz Ltd to complete Our MBA program.
1.2. Objectives of the report:
There are two types of objectives for my report such as immediate objectives and long-
We have to complete the report as expertise as a part of the report that what we have
learnt from Rahimafrooz Ltd and it’s vision mission and corporate responsibilities.
Long Term Objectives:
To developing observation & thinking knowledge.
To enhance the communication skills with different levels.
To improve our report writing capability in English
To identify the problems in the workplace
To come up ideas for overcoming the problems
To strengthen of work efficiency
To understand one to one psychology.
Apply new innovative idea in an organization.
1.3 Methodology of the report
Methods followed to perform a job or conducting activities to complete a task is called
methodology. Information obtained during survey at Rahimafrooz Batteries Ltd will be
used in this study. For the organization, part of information had collected through
different department. The basic method that we have applied to do our analysis on
Rahimafrooz Batteries Ltd is analyses method. In this report I have used two types of
The basic method that we have applied to do my analysis on Rahimafrooz Batteries
Ltd. analysis method may define as systematic viewing according to concise Oxford
Dictionary “accurate watching, nothing of phenomena as they occur in nature with regard
to cause and effect and mutual relationship”. I had observed all the activities of
Rahimafrooz Batteries Ltd during to complete this survey report.
1.4; Sources were as follows:
1.4.1; Primary sources:
Primary information is the information, which we get from the raw data. When searching
in the field directly to collect data was called primary sources of data. we collected data
from primary sources using the following method:
1.4.2; Secondary sources:
Secondary information is the information which we get from their officials site of the
organization. we have also used secondary data to come up with the writing the report.
we have visited the Website of Rahimafrooz Batteries Ltd for information. In addition
we have also collected data and information from periodicals, company profile and news
Secondary data were collected through different ways for this report. Sources of
secondary data are as follows:
1.4.3: Internal Sources:
1. Companies Annual Report
2. Office memo
3. Operating manuals
Circulation & publication used by the Rahimafrooz Ltd.
1.4.4: External Sources:
1.5: Why we have made?
We have made this report because it was a topic about motivation. Which is normally
needed in an organization? We all know that when we will complete our MBA course
that time our all work will be within the organization. We have learned by this topic for
how a company does communicate with their Internal and external parties. For that we
have collect data from Rahimafrooz Ltd We have given all the information about how
they control their employees. These all are essential for the student of MBA. For this
reason we have made this report.
To complete our project paper “Communication in Rahimafrooz battries ltd (RBL) for
the study of Managerial Communication. We came across a lot of difficulties, which slowed me down and
in some case changed our way to writing because there are some limitations to disclose all information
outside of the organization. So we have completed the report from my learning in the department. Also
there is some information, which is old, but we have tried my level best to provide latest information as
much as possible. In my report we have identified some problems and tried to give realistic solutions of
“Communication is a basic human activity” and “enables us to connect with each other” (Pihulyk, 2003).
Communication is the method of transporting information and ideas between two or more people (Cole,
Effective communication is the lifeblood of a successful business. It reinforces the business’ vision,
connects employees, fosters teambuilding, facilitates change and drives business results. No matter how
you look at it, communication is an important part of the company’s landscape and cannot be taken for
Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet
written from left to right. After that, many books appeared on written communication
principles. In a result of this, Greek started her very first library.
When communism was ruling China, communication had become the biggest challenge
within the vast government as well as between government and people. 1st in China and
then in Rome postal service was launched. After that paper and printing press was
invented in china that made communication easier.
Hence, today’s principles of communications are founded on a mixture of ancient oral
and written traditions.
2.2 Communication is Lifeblood of an Organization
Communication is the lifeblood of an organization. If we could somehow remove
communication flows from an organization, we would not have an organization.
It is needed for:
Making plans and proposals
Sending and fulfilling orders
When communication stops, organized activity ceases to exist. Individual uncoordinated
activity returns in an organization. So, Communication in an organization is as vital as
blood for life.
2.2 Importance of Good Communication Skills in the Business World
Communication is the key to build and manage a successful business. Here are some of the most important
effects of encouraging communication in a business.
Helps Build a Good Team
Building a good team requires a leader that communicates with each individual who is a part of it. Taking
everybody with you, requires personal attention from the leader and addressing of their issues and
concerns. By eliminating fear and instilling confidence in their abilities through direct communication, a
leader can create a team that can outperform and excel in every department.
Avoids Misunderstanding & Miscommunication
With regular communication, many misunderstandings and miscommunication issues can be resolved
amicably. This makes it easier for any employee to cut out unnecessary friction and free his or her mind to
focus on the task at hand.
Helps in Improving Business Process
No business process is perfect and there is always room for improvement. There are various separate
departments that work together to create a finished product and each member of the team has concerns and
suggestions regarding how they could improve the process. If communication channels are opened through
weekly or monthly interaction meetings and issues are discussed, a more smoother and efficient business
process can be developed.
Improves Quality of Service
From the point of view of a business and customer relationship, interaction with customers can help a
business provide better service. When customers issues are resolved promptly through immediate
communication, he is bound to continue buying your product or service.
Creates an Inclusive Culture in the Workplace
When there is communication from the top level management with junior most of the employees and there
is interaction between different management hierarchies of a business, every one feels included and looked
after. This feeling of included in the scheme of things, makes an employee feel more encouraged to work.
Appreciation of work objectives achieved by employees through personal meetings can help boost his or
her performance to higher levels. A 'pat on the back' for a job done well goes a long way!
Creates a Positive Atmosphere
Positive communication among the various team members that make up business departments, helps sort
out internal problems quite easily and smoothen the rough edges that create friction in a business process.
Most importantly, when doubts, misunderstanding and other such issues are sorted out through, a positive
atmosphere is automatically created as every one focuses on their work and feels like he or she is a part of
the big picture.
Interaction With Customers Benefit Marketing & Sales
With better communication models that establish interaction channels with customers, the marketing and
sales teams can implement a more focused approach, which can bring in rich dividends in the long term, in
the form of improved sales figures and soaring profit margins. Customer surveys and feedback from the
distributors of company product can provide an insight into the customer psyche, which can help the
company in improving their products and meeting customer products. For software development
companies, interaction with their customers and understanding their business models through
communication is vitally important to provide better software solutions, tailor made to their requirements.
Better Understanding of Market Conditions
Communicating with the customers through surveys can help understand the market conditions in a better
way. What's lacking in a product is best pointed out by a customer. When the management team has a
better understanding of market conditions and reads the mind of the consumer, coming up with the right
product is easier.
To conclude, in every aspect of a business, communication holds the key to improving cooperation and
understanding. Developing your core business team and encouraging the opening of communication
channels among them can eliminate much of the friction that may slow down the business process. By
synergy of their creative force, a team can do wonders and come up with innovative solutions that can give
your business an edge over other competitors. Ergo, communication should be encouraged in every
business organization to create a positive force.
Benefits of effective communication:
Stronger decision-making and problem solving
Upturn in productivity
Convincing compelling corporate materials
Clear and more streamline workflow
Enhanced Professional image
Sound business relationship
Successful response ensured.
2.3 Types of Business Communication
There are two types of business communication in an organization:
1. Internal Communication
2. External Communication
2.4 Internal Communication
Communication within an organization is called “Internal Communication”.
It includes all communication within an organization. It may be informal or a formal
function or department providing communication in various forms to employees.
Effective internal communication is a vital mean of addressing organizational concerns.
Good communication may help to increase job satisfaction, safety, productivity, and
profits and decrease grievances and turnover.
Under Internal Business Communication types there come;
Upward communication is the flow of information from subordinates to superiors, or
from employees to management. Without upward communication, management works in
a vacuum, not knowing if messages have been received properly, or if other problems
exist in the organization.
By definition, communication is a two-way affair. Yet for effective two-way
organizational communication to occur, it must begin from the bottom.
Upward Communication is a mean for staff to:
o Exchange information
o Offer ideas
o Express enthusiasm
o Achieve job satisfaction
o Provide feedback
Information flowing from the top of the organizational management hierarchy and telling
people in the organization what is important (mission) and what is valued (policies).
Downward communication generally provides enabling information – which allows a
subordinate to do something.
Downward communication comes after upward communications have been successfully
established. This type of communication is needed in an organization to:
o Transmit vital information
o Give instructions
o Encourage 2-way discussion
o Announce decisions
o Seek cooperation
o Provide motivation
o Boost morale
o Increase efficiency
o Obtain feedback
Both Downward & Upward Communications are collectively called “Vertical
Horizontal communication normally involves coordinating information, and allows
people with the same or similar rank in an organization to cooperate or collaborate.
Communication among employees at the same level is crucial for the accomplishment of
work. Horizontal Communication is essential for:
2. 5 External Communication
Communication with people outside the company is called “external communication”.
Supervisors communicate with sources outside the organization, such as vendors and
It leads to better;
o Sales volume
o Public credibility
o Operational efficiency
o Company profits
Ultimately, it helps to achieve
o Organizational goals
o Customer satisfaction
3.1 Introduction to Rahimafrooz:
This section describes Rahimafrooz Groups businesses according to the four broad segments that its
companies operate in.
Storage Power: Rahimafrooz Group is the largest manufacturer and exporter of automotive and industrial
batteries in Bangladesh and has the largest battery export planting South Asia.
Rahimafrooz Accumulators Ltd.
Rahimafrooz Batteries Ltd.
Automotive and Electronics:
Rahimafrooz Group markets and distributes various automotive after-market products such as automotive
batteries, tyres and lubricant as well as electronics ranging from home appliances, power backup systems,
lighting products, and electrical accessories. The Group is also one of the leading complete CNG
solution providers in the country.
Rahimafrooz Distribution Ltd.
Rahimafrooz Group has a significant presence in the energy sector of Bangladesh and offers a wide range
of renewable and conventional energy solutions.
Rahimafrooz Renewable Energy Ltd.
Retail: Rahimafrooz Group introduced the first retail chain of superstores in Bangladesh and has played a
major role in redefining everyday shopping.
3.2 History of Rahimafrooz
Rahimafrooz, is one of the largest business group in Bangladesh, founded in 1954 by
Late A. C. Abdur Rahim as a trading company. The Group's Chairman is Mr. Afroz
Rahim and the Managing Director is Mr. Feroz Rahim
Rahimafrooz operates in three broad domains: automotive after market, power and
energy, and retail chain. It sells tires, batteries, lubricants, emergency power products,
diesel as well as gas generators, lighting products, electrical accessories, solar systems,
energy solutions using compressed natural gas, and power rectifiers. The Group also runs
'Agora' the first retail chain in Bangladesh.
The Group has strengthened its market leadership at home while reaching out to
international markets. Ranging from automotive after market products, energy and power
solutions, to a retail chain.
Rahimafrooz produces and markets a range of battery products – automotive, motorcycle,
and appliance batteries, Industrial (stationary, deep cycle, traction, VRLA) batteries, IPS
and UPS batteries, and rectifiers. Lucas and Spark are the leading names in the local
battery market while Volta, Optus and Delta batteries are fast gaining equity as
International brands. The Group’s portfolio includes international tire brands Dunlop and
Kenda, and its own brand RZ Tyre. Rahimafrooz is the exclusive franchisee of the full
range of lubricant brand Castrol in Bangladesh.
Through Rahimafrooz IPS, UPS and Voltage Stabiliser, the Company enjoys clear
leadership of the emergency power products market. The Company brings to Bangladesh
leading gas and diesel generator brands – Pramac as well as Mitsubishi. It also markets
home and industrial lighting products from General Electric USA (GE) and electrical
accessories from Hager France.
Rahimafrooz, in 2001, made a breakthrough in the urban lifestyles by launching one of
very few retail chains in the country – Agora.
Rahimafrooz’s Renewable Energy division has been providing Solar solutions. It has
supplied over 52,000 solar home systems (SHS) to the rural, off-grid areas of Bangladesh
where the national grid cannot reach. The Company has helped light the darkness by
making available the SHS through micro-credit, whereby a family can pay as low as USD
7.00 per month for lighting up their homes, workplaces, business, etc. The Company, in
recognition of its solar efforts, received the McGraw-Hill Platt Global Energy Award in
2004 and the Global Ashden Award in 2006. Rahimafrooz also offers equipments for
CNG refuelling, conversion, conversion centres, and maintenance.
The Group operates a non-profit organization Rural Services Foundation (RSF) through
which the solar home systems reach the customers in the rural areas of Bangladesh.
Rahimafrooz is also endeavouring into tyre retread, besides manufacturing and marketing
emery cloths and abrasive papers. In a joint venture, the Group has enterprise into the
first ever fibre optical commercial networking backbone in Bangladesh in the form of
Metronet Bangladesh Ltd. (MBL).
One of the SBUs of Rahiamfrooz Group, Rahimafrooz Renewable Energy Ltd. distributes solar home
systems to underdeveloped rural regions of Bangladesh. For that, the company received the Ashden Award
for Sustainable Energ in 2006.
Rahimafrooz Batteries Ltd
Rahimafrooz Batteries Ltd. (RBL) is the largest lead-acid battery manufacturer in
Bangladesh. The company is one of the leading regional players, with market leadership
at home and export endeavours to more than 44 countries around the world. It
manufactures about 200 different varieties of batteries for automotive, motorcycle, IPS
and other applications in its factory located at West Panisail, Zirani Bazaar, Gazipur. The
Company maintains high standards of operations, which are certified in both ISO 9001 as
well as ISO 14001 standards. Furthermore, in order to ensure occupational health and
safety of its employees, the company has also implemented the occupational health and
safety management system, OSHAS 18001 standard.
The expertise and reputation of Rahimafrooz as a manufacturer of quality batteries locally and
internationally has inspired the Group to invest in setting up a new battery factory at Ishwardi EPZ to
cater to the growing potential in the international battery market. As part of the same strategy, the Group
recently decided to spin-off the Industrial Battery manufacturing facilities of RBL as a separate business
unit, moving to a new factory in Savar. As a result of these initiatives, RBL will now be able to devote
more resources towards meeting the increasing demand of the local market.
Lucas and Spark are the leading names in the local automotive battery market while Volta, Optus and Delta
are gaining equity as international brands.
RBL has state of the art manufacturing plants. It is equipped with the latest technologies along with
complete air treatment and lead-recycling management system. Its capacity in automotive and other
appliance battery is over a million N50 units per annum and has provision for further expansions.
Rahimafrooz has different technical collaboration agreements with the Lucas Battery Company, Technical
support Group (TSG), Hawker Batteries, and Invensys, of UK, Eltek – Norway and AEES – France to
ensure the quality of the battery.