United Way International underwent management and media presence changes. They developed roundtable discussions at local chapters, pursued more aggressive corporate sponsorships abroad, and sent a bill to the Senate to introduce the 2-1-1 effort to connect people with community services. These actions aimed to address economic disparity, develop a broader international base, and push for more media development while maintaining the organization's bottom-up management approach.
2. Topics Overview History and various lenses of United Way Description of the change process Actions and strategies for change Reflection on United Way’s Effectiveness Reflection on United Way’s profile
3. Leadership and Support Organization With 1,800 community centers Founded in 1887 for city welfare The largest corporate sponsorship organization
4. Cultural Defined by Give, Advocate, Volunteer Symbolism based from its volunteer base International Organization
5. Structural Workflow guided from bottom up Actions guided by “Common Good Report” Defined out of the ‘three’ symbols
6. Simplified means of getting services Develop a broader international base and presence Push for more media development Economic Disparity and bottom-up management changes
7. Change Process Actions Developed a series of roundtable discussions to be introduced at local chapters More aggressive sponsorship with corporate clients abroad for revenue Sent Bill S.211 to the Senate to introduce the 2-1-1 effort Implemented a re-route of efforts to incorporate a broader range of the age bracket in volunteer efforts
8. Organization’s effectiveness International Initiative: Acquired larger revenue Sponsorships often created top-heavy debates due to the economy Roundtable Discussions: More feedback at the local level Integration of ideas from the top levels
9. Organization’s effectiveness 2-1-1 Effort: High volume of support for the idea from local services Lower support with city municipalities Change in volunteer management: Active support of senior citizens at the local level Local goals changed
10. Reflection Large community of Service providers Development of branding continuity Grassroots upwards management allows for more precise feedback
