Ecore is a one-stop platform for all eco-friendly products and services. Co-founded by Nurusyifa Widia and Nara Hajar.

1. Ecore
ECORE
ECORE
One-stop platform for sustainable
products & services
nurusyfaaws@gmail.com
Nara Hajar Nurusyifa Widia
Sandra Restu Surya
Investment Associate at
Patamar Capital
MENTOR

2. Indonesia is
in the state of
waste emergency
Problem Statement
However there's a gap
between green awareness
and green consumerism
in Indonesia
(United Nations Environment Programme, 2020)

3. younger generations intend to shift
towards a more sustainable lifestyle,
but there are problems:
4 from 5 "I care and have always been
aware of how our environment
is in critical condition, but I do
not know what to do and how
to start."
-Figo (market research respondent), 20 y.o
Expensive Hard to
discover
Difficult to
implement

4. To become one stop platform of green e-commerce
and a leading force for sustainable lifestyle
Promote awareness of
responsible consumptions and
eco-conscious living
ECORE
ECORE
Empower green SMEs to
expand their outreach

5. Discovery:
Service Listing
Newsfeed:
Content & Forum
Our Solutions
Shop:
product & service
Marketplace to connect
buyers and green SMEs
Ease of
transactions
Marketing channel for
service providers
Expand SMEs'
outreach
Space for communities,
activists, public
Raise awareness &
education

6. Target Market
Indonesia's Sustainable
Product Sales
USD 144mn annually
(US CAGR:4%)
Digitally Engaged
gen Z, millenial & gen X
USD 56mn annually
Source:
https://www.foodbusinessnews.
net/articles/13133-sustainable-
product-market-could-hit-150-
billion-in-us-by-2021
Total Addressable Market
Digital natives who shop online
Value convenience & quality
Considering eco-conscious shopping
Young-adult with habitual
buying behaviour
Middle-upper class, urbanites, 3R
lifestyle
Huge concern on the environment &
willing to act
18-45 y.o who
implement green lifestyle
"Indonesian Zero Waste Market is a promising
niche market that is ready for growth (Enviu, 2019)

7. Go to Market
Community campaign
marketing
Digital
Advertising
KOL' Referral
Promotion

8. PROJECTION
400,000
Visitors annually
USD 40,000
Avg Monthly GMV Dec 2022
*AoV USD 5.2
Green product sales in Indonesia
grew ~250% from 2019 to 2020
(KADIN INDONESIA)
PRICING MODEL
5-10%
product &service
transaction fee
IDR 10,000
per clicks for service listing

9. Ecore
Eco friendly-
focused/targetted
Product
Full-stack Marketplace: Education, Product,
and Service listing
General product
Marketplace
Competitive
Advantage

10. Pilot partnerships:
MoU signed
Startup that operates in bioplastic
technology, producing cassava-
based plastics (product)
Recycling platform focused on
collecting systems using a network
of local waste collectors (service)

11. Launch ECORE mobile
application & conduct
campaign with
communities
Packaging & label
standardization
Produce white
label product
Invent our own
carbon-free courier
FUTURE
FUTURE ROADMAP
ROADMAP
2022
2023
2024
2025

12. Founding Team
NURUSYIFA WIDIA
Founder
NARA HAJAR
Founder
Bangkit Machine Learning
Graduates 2021
Experienced in computer
vision machine learning
2 times Build On ASEAN
Hackathon 2nd Runner Up
Experienced in managing Human
Resources and Business Field
Most Outstanding Student of
Sociology 2021
2 times Build On ASEAN
Hackathon 2nd Runner Up

13. How do Ecore
works?

14. mail@ecore.com
www.ecore.id
E M A I L
W E B S I T E
THANK YOU
Buy Less,
Choose Well,
Make It Last.
Ecore