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Lumalive
- 1. Welcome! Ahsan Arshad Sean Alex Ms. Michelle John Smith 1 PHILIPS sense and simplicity
- 2. PHILIPS sense and simplicity
- 4. Luma means “The brightness component of a color video image” Alive would mean bringing to life. Therefore, Lumalive would mean the brightness and colors coming alive with the help of the fabrics. Product Name: Lumalive Takes you by surprise!
- 5. Product The product is a textile which comes with fully integrated with multicolor LEDs LEDs are Light-Emitting Diodes – important feature of LEDs is that they don’t heat up. 5
- 6. 6 Product Details Weight Display Panel: 100g Control Unit: 150g Display panel 20cm/sq RGBLED. Inorganic RGB LEDs. Waterproof Protection Cover Control unit Single chip system processor FLASH memory for the storage of 10 minutes Rechargeable battery (3-4 hours in one charge) USB interface for the drag-and-drop functionality Multicolor RGB LED Water Protection Cover 20cm/sq Flash Memory Single Chip Processor Battery Equipment
- 9. Compatible with BMP, GIF or JPG
- 10. Works under Microsoft Windows2000, XP and Vista
- 11. Content storage
- 12. Uploaded to the control unit via a USB connectionManagement Drag & Drop Functionality 7
- 13. FAB Analysis 8 Analyzing Features, Advantages and Benefits of Lumalive Textile
- 15. Maslow’s Hierarchy of needs 10 Which needs would be catered by our product? Our product falls in one of Esteem needs Framework.1
- 16. Understand the market situation Porter’s Five Forces 11 Framework.2
- 17. Product Diversification Strategy Ansoff Matrix 12 New Market Existing Market Existing Product New Product Framework.3
- 18. 13 Target Market Designers Nightclubs Parties Businesses who need Advertisement Fashion Industry Advertising Agencies Business-to-Business Business-to-Consumer
- 20. 15 Distribution IBL – International Brands Limited IBL has officially been working with P&G Pakistan since beginning and it has been given contract of distributing all the products of P&G IBL has wide network area coverage, a vast experience and a very good repute
- 21. Marketing Activities - B2B Participation in International Trade shows Participation in Fashion shows Contracting with Advertising Agencies Video Messages to Corporate Persons Development of Website Demonstration programs Personal Selling 16
- 22. This couch is a perfect example of how Lumalive can be used in the home, or professional environments like lobbies and offices. This couch gives an extra dimension to the mood and atmosphere you want to create, not even thinking about the possibilities to emphasize brands that you can promote! 17 Lumalive Furniture
- 23. Light-emitting T-shirt which expresses mood, ambiance and give messages to the people around us. Expressing without Words 18
- 25. Marketing Activities – B2C Organizing parties where samples of T-shirts would be for every person visiting Contracting with Night clubs and cafés for advertising Lumalive Television Advertisement: Road Blocking Hoarding/Banners Brand Ambassadors Internet Promotion Product Placement Car-hangings and Glowing Stickers 20
- 26. Marketing Philips and its products with Lumalive Stand-out at Parties 21
- 27. Applied in soft fabric, the light from the small pixels diffuses, resulting in more or less continuous light-emitting soft surface No Comparison 22
- 28. Animated Textiles by PHILIPS Hoarding sense and simplicity 23
- 29. X E pose on each pose Hoarding Powered By PHILIPS
- 30. Would you be my Valentine ? Would you be my Hoarding
- 31. Thank you! You’re more than welcome to shoot questions, comments or feedback you might have. PHILIPS sense and simplicity 26
Editor's Notes
- Display panel14x14 RGB LED. Inorganic RGB LEDs.Waterproof Protection CoverControl unitSingle chip system processor FLASH memory for the storage of 10 minutes Rechargeable battery (3-4 hours in one charge)USB interface for the drag-and-drop functionality
- How should we go about producing the posters - do it ourselves, use our previous agency or use a new one? What are the benefits of using an advertising agency? What did the ad people do for us that we could not have done ourselves? What factors did we have to consider when designing and producing our new posters? What message were we trying to get across? How effective are our new posters in promoting us? What about timing - when should we have had them ready for and why? How effective are they in raising the Biz/ed profile? Should we have considered using other media? TV, radio? If so why, if not, why not? Should we have a local, regional, national or international focus to our advertising? What about the selection of images, colors, etc. that were to be used in the posters? What considerations and sensitivities would we have had to think about in this respect? To what extent are cost considerations important for a service like Biz/ed? How would we measure the cost-effectiveness of the new posters?
- How should we go about producing the posters - do it ourselves, use our previous agency or use a new one? What are the benefits of using an advertising agency? What did the ad people do for us that we could not have done ourselves? What factors did we have to consider when designing and producing our new posters? What message were we trying to get across? How effective are our new posters in promoting us? What about timing - when should we have had them ready for and why? How effective are they in raising the Biz/ed profile? Should we have considered using other media? TV, radio? If so why, if not, why not? Should we have a local, regional, national or international focus to our advertising? What about the selection of images, colors, etc. that were to be used in the posters? What considerations and sensitivities would we have had to think about in this respect? To what extent are cost considerations important for a service like Biz/ed? How would we measure the cost-effectiveness of the new posters?
- What type of business is it? Why would we want to be promoted? Who is our audience? How do we know who our audience are? Should we be more specific in who we target, i.e. is it students, teachers, lecturers, schools, FE, HE, corporate users, professional bodies? What are we providing? How could we promote our product/service? How could we sell our service? How much would we charge? If a charge was set would it cause difficulties given that the service has always been 'free' to the user?