The document introduces NETGEAR's ProSAFE XS728T 28-port 10-gigabit smart managed switch. It provides 10GBASE-T connectivity at a lower price point than fiber switches. The XS728T has 24 10GBASE-T ports and 4 SFP+ ports, making it suitable for aggregation deployments. It offers features like L2+ capabilities, advanced QoS and VLAN functions, and static routing. The document compares the XS728T to competitors and outlines NETGEAR's 10G copper switching portfolio. It positions NETGEAR switches as providing reliable, affordable and easy-to-use networking solutions for SMBs.

1. Connectivity Matters
Il ruolo del 10Gbase-T
Introduzione del ProSAFE® XS728T
Switch Smart a 28 porte 10Gigabit
Andrea Rossi
Senior System Engineer
andrea.rossi@netgear.com
Formazione Online

2. Network Managers face...
2
Mobility
Devices
24 x 7
Security
MORE
Convergence
10/100
GbE
10GBE……
Tier 3 to Tier 2 networks
LAN traffic
Video, VoIP,
Virtualization
MORE
Cloud
IoT
Private
Hybrid
Public
MOREMORE
Headaches
Capex / Opex Costs
Management
Support

3. IT is shifting to a network-centric model
Eco-System Knock-on effect
3
Security
Voice, Video
& Data
Performance
Storage
Tablet/
BYOD

4. 10G Drivers, Barriers and
Benefits
4

5. 10/100 GbE 10GbE 40GbE 100GbE
ALL MAJORITY EARLY
MAJORITY
EARLY
ADOPTERS
Unmanaged Smart Managed Fully ManagedPlus
+ 2 x 2
+ NICs / Adapters
+ Preserve of large enterprises / DC deployments
+ 10GbE Copper Barriers
+ 10GbE Copper benefits+ Breakthrough!
2015
VM VM VM
+ Virtualisation
+ Mobility, voice and video
+ 10GbE Drivers
+ Power hungry / High latency
+ PHY confusion
Sub 200W
+ 10GbE Copper expensive! + Banish bottlenecks
+ Leverage CAT5e/CAT6  CAT6A/CAT7
+ Backwards compatible 10/100, GbE, 10GbE
<3.7 μs
90% SFP+ DAC
Down from ~$400 (£375)+ to $110 (£75) per
10GbE port!
Beyond the DC & Core > Aggregation / Access
SMB to Enterprise
45m 100m
10 x Performance
Incremental growth to suit
LOM

6. 6
Ethernet speeds evolution
Source: The 2015 Ethernet Roadmap by Ethernet Alliance

7. 7
Ethernet speeds evolution & Copper
Source: The 2015 Ethernet Roadmap by Ethernet Alliance

8. 10G Applications
8

9. Server Edge
Virtualization
Storage
+ Server virtualization
•Relies heavily on networking
•Relies heavily on storage
+ Fast connectivity
• Between servers and storage
• To avoid bottlenecks
+ 10G = Fastest interconnect
10G Switch

10. SAN
Versus
Fibre Channel
+ 3 types of storage
•DAS, NAS, SAN
+ FC SAN won in data centers
•Flexible, scalable
•Expensive, complex
+ iSCSI SAN alternative
• 10-Gigabit Ethernet as a fabric
• Reduced costs, excellent performance
• Improved disaster recovery
10G Switch

11. 10G Copper
10G Aggregation
Layer
+ Gigabit Ethernet to the Desktop
•Increased network oversubscription
+ Only 10G can scale
•Reduced cabling complexity
•Greater support for large streams
+ Network-design best practices
• Increasing demand of applications
• Oversubscription ratios back in line
10G Fiber
10G Switch
Gigabit Switches with 10GBase-T
10G Chassis

12. Analyst Insights and Market
Trends
12

13. IHS Infonetics: June 2015
10G penetration nearly doubles 2015-2016
+ 10GBASE-T consumes
more power and has higher
latency than fiber, limiting
copper adoption through
2012 (mostly based on
10GBaseKX4/KR, used in
blade switches)
+ Starting in 2013, 10G
copper takes off as
10GBase-T performance
improves and becomes
widely available
13
93% 93% 95% 96% 97% 97% 98%
14%
13%
21%
38%
55%
66%
72%
0%
20%
40%
60%
80%
100%
CY13 CY14 CY15 CY16 CY17 CY18 CY19
PercentofPorts
1GE vs. 10GE Copper Penetration
1GE
10GE
IHS Infonetics Ethernet Switches Market Share and Forecasts, 1Q15 Edition, June 2015

14. IHS Infonetics: June 2015
Strong Growth Ahead
+ Buyer surveys point to sustained investments in network infrastructure
+ Average annual growth 2014–2019 is 4%; 2019 revenue reaches ~$27B; ports
growing at a 6% CAGR
14
$-
$5.000
$10.000
$15.000
$20.000
$25.000
$30.000
CY13 CY14 CY15 CY16 CY17 CY18 CY19
Revenue(US$Millions)
Worldwide Ethernet Switch Manufacturer Revenue
100ME
1GE
2.5GE
10GE
25GE
40GE
100GE
IHS Infonetics Ethernet Switches Market Share and Forecasts, 1Q15 Edition, June 2015

15. NTGR,
86
HPQ, 4
CSCO,
11%
10Gbps Switch Unit Market Share
(based on Context and NPD combined unit market share in 2Q’15 for competitive 10Gbs switches less than $10K ASP)
NETGEAR #1 in 10-Gigabit Switches

16. Introducing the new
ProSAFE® XS728T
Smart Managed Switch
16

17. ProSAFE® XS728T 28-Port 10-Gigabit
Smart Managed Switch
Launched September 2015,
the XS728T delivers reliable,
affordable and easy to use
10GBase-T connectivity for small to
mid-sized organisations in a Smart
Managed footprint.
17
+ Industry’s first Smart Managed
switch with 24 10GBase-T ports
and 4 dedicated SFP+ ports
+ Cost effective 10G connectivity at
lower price points than Fiber
+ Feature rich capabilities:
• L2+/Layer 3 Lite
• Advanced VLAN features such as Protocol-based
VLAN, MAC-based (Media Access Control) VLAN
and 802.1x Guest VLAN
• Advanced QoS (Quality of Service) with L2/L3/L4
awareness and 8 priority queues including Q-in-Q
• IPv4 & IPv6 Static Routing
+ Ideal for
• Aggregation deployments / centre of a small to
mid-sized organisation network
• Virtualised environments
• High bandwidth requirements

18. ProSAFE® XS728T 28-Port 10-Gigabit
Smart Managed Switch
18

19. ProSAFE XS728T 10GBase-T
Solution
19
ProSAFE
XS728T
Workgroups
ReadyNAS
4220X
Internet
SRX5308
Router
Surveillance
GbE
Servers
Printers
Off-site
Continuous
Data Protection
PoE GbE
S3300-28X-PoE+
Smart Managed
Stackable
VLAN 2
VLAN 1
GS108PE
10GbE
WNDA660 3x3 11n
Access Points
Tablets

20. ProSAFE XS728T Comparisons
20
NETGEAR Zyxel D-LINK HP Cisco
ProSAFE XS728T - - - -
Port density 24+4 - - - -
Voice VLAN Yes - - - -
IPv6 Yes - - - -
10GbE Uplinks
2 SFP+ & 2
10GBASE-T
- - - -
L2+ Yes - - - -
Warranty LIFETIME - - - -

21. 10GBASE-T Portfolio
21

22. ProSAFE 10G Copper Switching
22
ProSAFE
XS708E
CD Utility
Management
8 x 10GBase-T
1 x Shared 10G SFP+
L2 switch
10G Server &
Workstations
Rackmount and
Desktop
QoS, VLAN, Bandwidth
Management
ProSAFE
XS712T
Smart Managed
12 x 10GBase-T
2 x Shared 10G SFP+
Aggregation / Core
switch in SMB
L2+ / Layer 3 Lite
IPv6 Support
Rackmount
QoS, VLAN, Bandwidth
Management
ProSAFE
XS728T
Smart Managed
24 x 10GBase-T
4 x Dedicated SFP+
Aggregation / Core
switch in large SMB
L2+ / Layer 3 Lite
IPv6 Support
IPv4 & IPv6 Routing
Rackmount
Web GUI Management
QoS, VLAN, Bandwidth
Management
ProSAFE
XSM7224
Fully Managed
24 x 10GBase-T
4 x Shared SFP+
Top of Rack /
Aggregation / Core /
High density
backbone
architectures
RPS options
L2+ / Layer 3 Lite
IPv6 Support
Rackmount
CLI + Web
Management
QoS, VLAN, Bandwidth
management

23. Scalable, flexible solutions
23
1G
10G
L2 L3
Edge
Core
Copper
Fiber

24. NETGEAR
Helping meet evolving customer needs
“Gig is essential, but as bandwidth
demand is growing, I can quickly add
10G lines as needed”
“I can cater for growing wireless, CCTV
and VoIP requirements through full PoE
- and even UPoE”
24
“We have dependable network
performance capacity to keep
up with demand, so network
performance bottlenecks will
be less problematic”
“I can reduce network
maintenance and IT support
overheads”
“As we grow, Copper and fiber
gives me deployment flexibility
across multiple sites”
“I can minimise network
downtime risks as business
dependence on the network
increases”

25. The NETGEAR Difference For SMBs
25
Reliable Affordable Easy To Use
Best in class warranties
Next Business Day
Replacement
Providing Network Solutions
for businesses since 1996
A fraction of the cost of
traditional Big IT Vendors
Scales as your business grows
Reduce operating expenses
Easy installation
No extra training or
additional IT staff required
Easy Network Management