1. Do Your Customers Really Appreciate Your Good Service?
I believe that good service is rewarded, period. You can’t help but do more business if you
offer top notch service. That’s why we are bringing you this article from one of our sister blogs
because it never hurts to stress how effective good service really is.
Retailers – Wholesalers – Marketers, What Do Your Customers
Think Of Your Service?
I know that sometimes we all wonder if our customers appreciate our good service. We get
discouraged when we think we are doing a great customer service job and it seems like no one
really appreciates it. As a wholesaler myself, I understand just how you feel.
You might be a retailer or a marketer and wonder the same way. And, it really does not make a
difference if you do business online or offline, we all wonder if we are appreciated for our
service.
Well, you won’t necessarily hear about it every
day from every customer, but you can believe that your customers, for the most part, really do
appreciate your good service and it will pay off if you don’t let down.
Now, I will be the first to say that there are some customers that you can not please regardless
of how well you treat them. I run across this every day and it would take too long to explain in
depth. So, I am going to touch only on the positive things that can happen.
Not long ago, we were servicing some of our store wholesale buying customers on a
Thursday-Friday overnight route and things were fairly normal, we missed a couple buyers and
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2. some were holding down spending for one reason or another. But, there were two situations
that stood out and they were worth the effort we put forth for the two days.
First, while we were servicing this particular store, one of the employees (Assistant Manager)
came over and started to talk. She mentioned that they appreciated the fact that we priced
everything and set it up ready to be sold. She stated that most of their vendors just dumped
everything in the floor and left it to them to do the pricing, set up and display.
Now, it is great to hear someone tell you that they like what you do, but most actually do not say
it even if they think it. However, from experience, we know that we command a higher ticket
average per store than most companies that do what we do and one of the reasons is the full
service that we give to all our store wholesale buying customers. Besides, having control over
how things are displayed affords us the luxury of the retailer selling more of our product.
How Does That Good Service Translate Into More Sales?
In our case, offering a full range of service allows us to sell more product each time we go to
these retail stores since they sell more of our product. The side benefit of the good service is
being able to market our line using the best ways we have found that work. Read on……
The second situation involved one of the owners of a store that we had been servicing for about
6 months. She and her father owned the store and she wanted us to know that she felt that our
products did very well there and that she liked our service.
Then she went on to say that they were going to make more space for us so we could put in
more product. In addition to that, she stated that they were opening another store in a couple
weeks and wanted to know if we could do that store too. Not a problem!!
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3. Well there you go. Sometimes you can go a while before hearing nice things, but then, your
good service pays off. Keep giving your customers the best possible service you can.
Go the extra mile if you can. It doesn’t matter if you sell wholesale or retail, good customer
service is a priority you can’t afford to neglect. Like advertising, Good service pays!!
I am sure if your are concentrating on extending good service to your customers, you are
getting positive feedback like we have. When it happens, it’s a good feeling. And you should
also know that many more of your customers do appreciate your good service and don’t say
anything than those that do say something.
Let the customers that are vocal about it be your guide to how you are doing. Or, you can
always do a survey of your customers to find out how they feel if you are in a business that is
conducive to doing a survey of that type.
In any event, don’t drop the ball when it comes to good customer service. We thought you
would like to hear our first hand experience so you could relate it to your own situation. Let us
hear from you some of your experiences about how your customers feel about your good
service. ####
All businesses need to provide good customer service. Also, you need customers to be able to
provide that good service to. As a business, offline or online, you need to advertise for new
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4. Quote Of The Day:
The power of accurate observation is frequently called cynicism by those who don’t have it. –
George Bernard Shaw
Thank You for reading Our Blog. We hope the information is of value to you and you will return.
Please feel free to comment keeping your comments on subject and please make reference to
the content if you would like us to approve your comment and give you a link. Write a guest post
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Kindest Regards,
AJ
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