1. Gen Y and The Young Urban Social Market

2. Young Urban Socials: Who Are They?
• Young (80% 22-34 years old)
• Single (63%)
• College educated (80%)
• Lower income due to life-stage
• Live with roommates (62%)
• Strong social lifestyle
• Plugged into latest technology
• Like to express personal style
• Lower car ownership
• Pet owners (53%)

4. Young Urban Socials: What They Want
• Seek energy and vibe of urban core
• Maximize location and walkability
• Minimize cost
• Roommates
• Smaller apartments
• More emphasis on living space, less on
dining
• Open kitchens
• Ability to personalize space
• State-of-the-art fitness center
• Technology - Mobile

6. High Walk Score® Locations

7. @AVA

9. The AVA Customer Is…
Bachelor's
Degree
Connected
Socially
Single
(63%)
Self-
Expressive
Strong
Desire to
Network
Aspiring
Outgoing &
Willing
25-35 yrs.
old
Plugged in
to Latest
Technology

10. WHERE WE WANT. WE LIVE.

11. ACTIVATING SOCIAL
CHILL
TWITTER
WALLS
ROOF
TOPS &
BACK
YARDS
FIT

12. PERSONALIZED SPACES
CHILL
CHALK
BOARD
WALLS
BARN
DOORS
DRESSING
&
STORAGE

13. AMAZON
PACKAGE
LOCKERS
INNOVATIVE FEATURES
BIKE
FIX IT
STATION
DIY
SPACE
PET
TREAT
VENDING
MACHINE
WORK
SPACE

14. AVA Little Tokyo
Los Angeles
Walk Score® = 97

20. AVA 55 Ninth
San Francisco
Walk Score® = 96

24. AVA H Street
Washington D.C.
Walk Score® = 94

28. AVA High Line
New York
Walk Score® = 97

37. AVA DoBro
Brooklyn
Walk Score® = 99