The document discusses measuring and increasing engagement on an intranet through three dimensions: interest, interaction, and advocacy. It provides ways to assess and boost each dimension, such as marketing the intranet to increase interest, developing content strategies and promotions to encourage interaction, and highlighting active users to promote advocacy. The overall goal is to help users get value from the intranet and make it a more collaborative workplace through greater engagement.
18. 4 ways to increase
INTERACTION.
1. Develop a content strategy
and activation calendar
2. Run promotions
3. Respond to contributors
4. Conduct user testing
21. 3 sources for greater
ADVOCACY.
1. Apply all the steps suggested to this point
2. Increase the WOW factor of your UX and content
3. Highlight active users and advocates
23. Expand the value of your intranet.
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25. Who are you
DEALING
WITH HERE?
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collaborative, productive and fun
workplace.
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