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The science of intranet engagement


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Наука вовлечения в интранет

Published in: Marketing
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The science of intranet engagement

  2. 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  3. 3. IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
  4. 4. Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  5. 5. hello...?Damn!It’sdarkinhere.
  6. 6. THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
  7. 7. Oritispossiblewehavean ENGAGE MENT ISSUE?
  8. 8. What if we could MEASURE ENGAGEMENT?
  9. 9. No, seriously. What if we had a 3DENGAGEMENT FORMULA?
  10. 10. INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
  11. 11. INTEREST The first dimension:
  12. 12. Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
  13. 13. UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
  14. 14. INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
  15. 15. INTERACTION The second dimension:
  16. 16. INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  17. 17. Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  18. 18. INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  19. 19. ADVOCACY The third dimension:
  20. 20. Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
  21. 21. ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  22. 22. INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
  23. 23. FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
  24. 24. >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  25. 25. DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Get the complete picture... DownloadthefreeeBook >>>
  26. 26. hey...Wasn’tthatenlightening?