Nokia

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Nokia cell phones

Nagdev Nilesh

vengabeats@hotmail.com

Nokia
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Nokia cell phones

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Nokia cell phones

Contents

Sr.no Topics Page no
1 Introduction 6
2 Paper was the beginning 7‐8
3 Expanding into electronics 9‐11
The journey into
4 12‐13
telecommunications
5 New Products 14
6 Today’s leader 15‐18
Focusing on
7 19‐20
Telecommunications
8 Material Extraction 21‐26
9 Lifecycle Analysis 27‐34
Batteries used in Nokia cell
10 35‐39
phones
11 2004‐Year of Records 40
12 Nokia Key figures 2004 41
13 Total Net sales 42
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14 Net sales by a country 43
15 Strong Nokia Team 44
Nokia Cell Phones Launched
16 45
In 2004
17 Nokia’s Top 5 Priorities 46
18 Conclusion 47
19 Bibliography 48

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Introduction

Nokiaʹs history starts in 1865, when engineer Fredrik

Idestam established a wood‐pulp mill in southern Finland

and started manufacturing paper. Due to the European

industrialization and the growing consumption of paper and

cardboard Nokia soon became successful.

Nokiaʹs products were exported first to Russia and then to

the UK and France. The Nokia factory attracted a large

workforce and a small community grew up around it. A

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community called Nokia still exists on the riverbank of

Emäkoski in southern Finland.

Paper was the Beginning

Nokia was founded in 1864 (1865) near the Nokia river in

Finland. There were a lot of forests, rivers and lakes: it was

Finlandʹs national pride. So such conditions allowed to

paper industry to rise. A Finnish engineer Fredrik Idestam

became one of the businessmen in this industry.

Unfortunately, he didnʹt have enough experience in this

business so he acquired technology from Germans.

Idestam visited one paper manufacturing plant in Germany.

Its owner has developed the technology for years and kept it

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as a very big secret. But Idestam convinced workers to show

him the plant. They made a real exhibition for Finnish

engineer. When the plant owner saw this he was frustrated

and threw the ʺguestʺ out. But this wasn’t a problem,

because Idestam saw everything he needed.

When Idestam came back to Finland, he created his own

paper manufacturing plant. After a few years, in 1867, he

presented his wood pulp invention in the Paris Wood

Exposition and was awarded a Bronze Medal. After this

everyone knew Nokia, so Idestam started putting Nokia

brand on all products. And when company started offering

some new products after a few years, Idestam was still

putting the brand on all of them. Todayʹs marketing

specialists even added Idestamʹs innovation to manuals.

But not all Idestamʹs actions very innovatory. When his son‐

in‐law Gustaf Fogelholm (who became Nokiaʹs president in

1895) decided to start the power generation business, Fredrik

Idestam was the main opponent of this idea. But Gustaf won

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against his father‐in‐law and established the first power

plant in 1903 and second in 1913.

Expanding to electronics

After World War II the Finnish Rubber Works bought the

majority of the Finnish Cable Works shares. The Finnish

Cable Works was a company that had grown quickly due to

the increasing need for power transmission and telegraph

and telephone networks. Gradually the ownership of the
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Rubber Works and the Cable Works companies

consolidated. In 1967 the companies were merged to form

the Nokia Group.

The Finnish Cable Works had manufactured cables for

telegraph and telephone networks and in the 1960 they

established the Cable Works Electronics department. At this

time the seeds of Nokiaʹs global success in

telecommunications were planted. In 1967, when the Nokia

Group was formed, Electronics generated three percent of

the Groupʹs net sales and provided work for 460 people.

In 1977 Kari Kairamo became Nokiaʹs president. Kairamo

had gained experience by working in the USA, and unlike

his predecessors who leaned towards Soviet Union; he was

strongly western‐oriented. He wanted to handle things ʺoff

the recordʺ through unofficial meetings, and considered

personal relationships particularly important. Compared to

his predecessors, Kairamo was also keener on appearing in

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Nokia Cell phones

public. During Kairamoʹs era, the emphasis was on

electronics and power generation.

Consumer electronics became Nokiaʹs main business in 1987.

Kairamo strived to make the company more international

and turn its gaze on Europe. Under Kairamoʹs leadership,

Nokia made a few large‐scale acquisitions (televisions and

computers), which were not without risks, however, as it

turned out.

In 1986, Kairamo restructured the corporate governance by

establishing a new internal Board of Directors, which he

became Chairman of.

Kari Kairamo was a charismatic and emphatic leader who

liked to mingle with people. His enormous energy was,

however, tragically exhausted in 1988 when Nokia was

heading to financial doldrums due to loss‐making and

businesses that were just too diverse.

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The Journey into
Telecommunications
Nokia´s Cable Workʹs Electronics department started to

conduct research into semiconductor technology in the

1960´s. This was the beginning of Nokia’s journey into

telecommunications.

In the early 1970s, the majority of telephone exchanges were

electro‐mechanical analog switches. Nokia began developing

the digital switch (Nokia DX 200) which became a success.

Nokia DX 200, which was equipped with high‐level

computer language and Intel microprocessors gradually

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evolved into the multifaceted platform that is still the basis

for Nokiaʹs network infrastructure today.

At the same time, new legislation allowed the Finnish

telecommunications authorities to set up a mobile network

for car phones that was connected to the public network.

The result was Nordic Mobile Telephony (NMT). Opening in

1981, NMT was the worldʹs first multinational cellular

network. During the following decade, NMT was introduced

in many other countries and launched the rapid expansion

of the mobile phone industry.

At the end of the 1980s a common standard for digital

mobile telephony was developed. This standard is known as

GSM (Global System for Mobile Communications). In 1991

Nokia made agreements to supply GSM networks to nine

European countries and by August 1997 Nokia had supplied

GSM systems to 59 operators in 31 countries.

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New Products

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During the 1980s, Nokiaʹs operations rapidly expanded to

new business sectors and products. The strategy was to

expand rapidly on all fronts. In 1988, Nokia was a large

television manufacturer and the largest information

technology company in the Nordic Countries.

Today’s Leader

Current Nokiaʹs CEO Jorma Ollila was invited in 1986 by

Kari Kairamo. Ollila was Senior Vice President and CFO
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(1986‐89), after which he became the President of the Mobile

Phone Division. He became president and CEO of Nokia in

1992.

In 1981, by Kairamoʹs leading, Nokia created NMT mobile

phone standard, which became very popular in Northern

Europe and Russia. In 1987 Nokia launched its first NMT

phone, Mobira Cityman.

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The next step was to create GSM networks. In 1989 Nokia

delivered the first GSM network to Finnish company

Radiolinja. In 1991 the first GSM call was made by Finlandʹs

president. In 1992 Nokia introduced the predecessor of all its

current GSM phones: Nokia 1011.

So, mobile phones became the main Nokiaʹs business. And

as we have mentioned, Jorma Ollila became the president

and CEO of Nokia

We donʹt think that it is necessary to talk a lot about Nokia

phones: they are the most popular phones in almost all

countries. Only in the US Nokia takes the second place, after

Motorola. But this isnʹt a problem, because today Nokia

takes about 38% of global mobile phone market.

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Nokia doesn't make only mobile phones: all its
handsets are equipped with a range of accessories.
Nokia was the first that offered such design element
as exchangeable covers: only then other makers
added this feature to their handsets. There also are a
lot of other innovations from this company, for
example, one of the latest is the 5140, world's first
GSM phone with Push-To-Talk capability.

So Nokia is the true leader of today's mobile
communications and its market share continues to
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rise. We can't forecast that this rise won't stop in the
future, but now it looks that Nokia should gain an
even bigger market share. But, unfortunately,
nobody knows whether this will happen or not.

Focusing on
Telecommunications

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During the deep recession in Finland at the beginning of the

1990s, the telecommunications and mobile phones divisions

were the supporting pillars of the Nokia. Despite the depth

of the recession, Nokia came to its feet quickly as the

company started streamlining its businesses. In May 1992

Nokia made the strategic decision to divest its non‐core

operations and focus on telecommunications. The companyʹs

2100 series phone was an incredible success. In 1994, the goal

was to sell 500,000 units. Nokia sold 20 million.

It has been rumored that a group of businessmen tried to

offer Nokia to the Swedish telecom company Ericsson

during the recession (1990´s)!
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Today, Nokia is a world leader in digital technologies,

including mobile phones, telecommunications networks,

wireless data solutions and multimedia terminals

Materials Extraction

A cell phone is made up of many materials. In general, the

handset consists of 40 percent metals, 40 percent plastics,
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and 20 percent ceramics and trace materials. The circuit

board (also called a printed wiring board), located in the

handset, is the “brain” of the cell phone because it controls

all of its functions. Circuit boards are made from mined, raw

materials including copper, gold, lead, nickel, zinc,

beryllium, tantalum, coltan, and other metals. The

manufacturing of these boards requires crude oil for plastic,

and sand and limestone for fiberglass. Many of these

materials are known as “persistent toxins” and can stay in

the environment for longperiods of time, even after disposal.

The liquid crystal display (LCD) is alow power, flat‐panel

display on the front of your phone that shows information

and images. It becomes opaque (hard to see through) when

electric current passes through it. The contrast between the

opaque and transparent (see‐through) areas forms visible

characters. Various liquid crystalline substances, either

naturally occurring (such as mercury, a potentially

dangerous substance) or human‐made, are used to make

LCDs. LCDs also require the use of glass or plastic. The

rechargeable battery’s used to power the phone.—Cell
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phones can use several types of batteries: nickel‐metal

hydride (Ni‐MH), lithiumion (Li‐Ion), nickel‐cadmium (Ni‐

Cd), or lead acid.Ni‐MH and Ni‐Cd batteries contain nickel,

cobalt, zinc, cadmium, and copper. Li‐Ion bat‐teries use

lithium metallic oxide and carbon‐based materials, all mined

from the earth.Materials ProcessingMost raw materials must

be processed beforemanufacturers can use them to make

products. For example, in cell phones:—Crude oil is

combined with natural gas andchemicals in a processing

plant to make plastic; Copper is mined, ground, heated, and

treatedwith chemicals and electricity to isolate thepure metal

used to make circuit boards andbatteries. The resulting

copper pieces areshipped to a manufacturer where they

areformed into wires and sheets.ManufacturingPlastics and

fiberglass are used to make the basic shape of the circuit

board, which isthen coated with gold plating. The board is

also composed of several electronic components, connected

with circuits and wires (primarily made of copper) that are

soldered to the board and secured with protective glues and

coatings. LCDs are manufactured bysandwiching liquid
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crystal between layers of glass or plastic. Batteries consist of

two separate parts, called electrodes, made from two

different metals. A liquid substance, called electrolytes,

touches each electrode. When an outside source of electricity

such as an outlet is applied, chemical reactions between the

electrodes and the electrolytes cause an electric current to

flow, giving batteries their “juice” or power. Packaging

&Transportation Cell phone parts and the finished products

need packaging and transportation to get from one place to

another. Transportation by plane, truck, or rail all require

the use of fossil fuels for energy, which can contribute to

global climate change. While packaging protects products

from dam‐age, identifies contents, and provides information,

excessive or decorative packaging can be wasteful.

Packaging consumes valuable natural resources, such as

paper (from trees), plastic (from crude oil in the earth),

aluminum (from ore), or other materials, all of which use

energy to produce and can result in waste. Some packaging,

how‐ever, can be made from recycled materials. Useful Life

Unlike other countries, cell phone companies in the United
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States sell their own phones, which are usually not

interchangeable from company to company. Even though

regulations now allow consumers to transfer their phone

number to a new phone company, most companies have

unique technologies in theirphones that only work in their

own networks. This means that switching cell phone

companies can mean having to purchase a new phone. One

way to extend the useful life of your phone and prevent

waste is to use the same company for continuing phone

service. Always comparison‐shop to be sure you get the

service and phone that’s right for you. You can also extend

the life of your phone betaking care of it protecting it from

damage by storing it in a case, avoiding dropping it, and

keeping it out of extreme heat and cold and away from

water and other liquids. End‐of‐Life Donating or recycling

cell phones when you no longer need or want them extends

their useful lives, and prevents them from ending up in the

trash where they can potentially cause environ‐mental

problems. Reuse Many organizations—including recyclers,

chair‐ties, and electronics manufacturers—accept working
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cell phones and offer them to schools, community

organizations, and individuals in need. Reuse gives people,

who could not otherwise afford them, free or reduced cost

access to new phones and their accessories. Plus, it extends

the useful lifetime of a phone. Recycle Electronics recyclers

are springing up every‐where! Today, many stores,

manufacturers, and recycling centers accept cell phones for

recycling. While some electronics recyclers only accept large

shipments, communities, schools, or groups can work

together to collect used cell phones for shipment to

electronics recyclers. Some rechargeable batteries can also be

recycled, as several retail stores and some communities have

started collecting them. When rechargeable batteries are

recycled, the recovered materials can be used to make new

batteries and stainless steel products. Check the “Resources”

section of this posterior a list of organizations that will

accept your phone and accessories for reuse or recycling.

You can also use the Internet or phone book to search for

local contacts that recycle and refurbish cell phones.

Disposal By 2005, the rate at which cell phones are
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discarded is predicted to exceed 125 million phones each

year, resulting in more than65,000 tons of waste! Cell phones

that are thrown in the trash end up in landfills (buried in the

ground) or incinerators (burned). Because cell phones

contain metals, plastics, chemicals, and other potentially

hazardous sub‐stances, you should always recycle, donate,

or trade in your old cell phone. It’s free and easy. Don’t

throw it away! Phones that are throwaway waste energy and

result in the loss of valuable resources. Crank Up the

Volume A major cell phone manufacturer recently

developed a way to recharge cell phone batteries using

“muscle power.” This hand‐powered device provides20

minutes of talk time after just three minutes of squeezing a

hand‐held generator! Other new technologies, such as

hydrogen fuel cells and zinc air and solar‐powered batteries,

are under development and might ultimately replace current

battery technology. These new alternatives will conserve

natural resources and reduce waste.

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Life Cycle Analysis
Manufacturing a product can be very complex. Raw

materials come from many different sources, and obtaining

each one of those materials involves a different series of

inputs, outputs and processes, each of which has impacts on

the environment. To identify the total environmental impact

of a product it is necessary to do a life cycle analysis.

To examine how much a cell phone impacts the

environment, it is necessary to account for all the inputs and

outputs throughout the life cycle of the phone, from its birth,

including design, raw material extraction, material

production, part production, and assembly, through its use,

and its final disposal.

In order to trace what goes into making a cell phone, here

are the components of a typical phone:

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The cell phone is composed of the eight following

components:

1. Case: the plastic housing that contains all the other

components

2. Display: usually a LCD (liquid crystal display) screen

where all the information appears

3. Printed Wiring Board: The green boards, including all the

chips and other electronic components mounted on them,

which also found in computers and most other electronic

devices.

4. Keypad, usually plastic
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5. Microphone and Speaker

6. Antenna

7. Battery

8. Adapter (not pictured here)

This is the first stage of a life cycle analysis, which is called

an ʺinventory analysis.ʺ In an inventory analysis, the goal is

to examine all the inputs and outputs in a productʹs life

cycle, beginning with what product is composed of, where

those materials came from, where they go, and the inputs

and outputs related to those component materials during

their lifetime. It is also necessary to include the inputs and

outputs during the productʹs use, such as the electricity used

to charge the battery. The purpose of the inventory analysis

is to quantify what comes in and what goes out, including

the energy and material associated with materials extraction,

product manufacture and assembly, distribution, use and

disposal and the environmental emissions that result.

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From Graedel and Alleby p. 109

The next stage of a life cycle analysis is the impact analysis,

in which the environmental impacts identified in the

previous stage are enumerated, such as the environmental

impacts of generating energy for the processes and the

hazardous wastes emitted in the manufacturing process.

Once the environmental impacts of all the inputs and

outputs of a productʹs lifecycle are analyzed, the life cycle

analysis generates a number that represents how much the

environment is affected.

However, the major purpose of the analysis is to evaluate,

once the inputs and outputs are quantified, how the product

affects the environment, throughout its lifecycle. Once its
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general environmental impact is calculated, the next step is

to conduct an improvement analysis to see how impact of

the product on the environment. For example, conservation

of energy or water in the manufacturing process will reduce

the environmental impacts of that process. Substituting a

less hazardous chemical for a more toxic one would also

reduce the impact. The change is then made in the inventory

analysis to recalculate its total environmental impact. This

process is also called design for environment, or green

design.

Cell Phone Inventory Analysis

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Circled in yellow above are all the computer chips in the cell

phone that require significant processing in their

manufacture, about 18 chips. The inputs and outputs for

manufacturing these chips are:

Input Output

70.5 X 5, or 352.5 pounds
352.5 pounds of water
of water (200 ‐ 400

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pounds are used in an

average 5 minute shower

3.5 X 5, or 17.5 pounds of Varies according to how

energy energy is generated.

0.8 pounds of chemicals,
0.16 X 5, or 0.8 pounds of
usually in water solution,
chemicals
possibly treated.

There are additional inputs and outputs associated with the

manufacturing of each of the other components of the cell

phone, including its plastic case, antenna, its battery, and the

energy used during its lifetime to recharge the battery, and

there are environmental impacts associated with disposal of

cell phones.

Consumers use cell phones for an average of 18 months

before dispose of them, a much shorter period than the

lifecycle of older phones. Between 0.8 and 4 percent of the

municipal waste stream in Europe and the US is comprised

of consumer electronics. 0.027 percent likely will be from cell

phones in 2005, and this is expected to grow. Consumer
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electronics are responsible for 40 percent of the lead in this

stream. Seventy percent of obsolete cell phones are

stockpiled in closets and shelves instead of thrown away.

Computer chips, for example, have a high environmental

impact relative to their weight. For every gram of a

microchip, 630 grams of fossil fuels are used, whereas for

every gram of an automobile, only 2 grams of fossil fuels are

used. This is due to the fact that making very pure,

organized and hence low entropy structures from high

entropy materials require large energy inputs. Automobiles,

while made with heavy materials, do not require the level of

purity and sophistication of materials as a microchip. The

energy used in producing nine or ten computers is enough

to produce an automobile. Given the ubiquity and short

lifetimes of cell phones, it is likely that they do a significant

impact on the environment

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Batteries used in cell
phones

Nokia Cell Phone Batteries

Nokia 1260 (compatible models: 1260, 1261, 1221)
OEM Extended Battery for Nokia 1260; 850 mAh, Lithium-ion
(BLC-2)
Extended Battery for Nokia 1260; 1200 mAh, Lithium-ion
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OEM Extended Battery for Nokia 1260; 900 mAh, NiMH (BMC-3)
Nokia 2260 (compatible models: 2260)
(BLC-2)
Nokia 2270, 2275, 2285 (compatible models: 2270, 2275, 2285)
OEM Standard Battery for Nokia 2270, 2275 and 2285; 850
mAh, Lithium-ion (BL-5C)
Nokia 3100 (compatible models: 3100, 3120)
OEM Standard Battery for Nokia 3100; 850 mAh, Lithium-ion
(BL-5C)
Super Extra Battery for Nokia 3285; 1800 mAh, Lithium-ion,
Vibrational
Nokia 3200 (compatible models: 3200, 3205, PM3205)
(BLD-3)
(BLC-2)
OEM Extended Battery for Nokia 3390/3395; 850 mAh, Lithium-
ion (BLC-2)
Extended Battery for Nokia 3390/3395; 1200 mAh, Lithium-ion
OEM Extended Battery for Nokia 3390/3395; 900 mAh, NiMH
(BMC-3)
Nokia Music Phone (compatible models: 3300)
OEM Standard Battery for Nokia Music Phone 3300; 780 mAh,
Lithium-ion (BLD-3)
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(BLC-2)
Nokia 3570, 3585 (compatible models: 3570, 3585, 3585i)
OEM Extended Battery for Nokia 3570 and 3585; 850 mAh,
Lithium-ion (BLC-2)
Nokia 3586, 3588, 3589 (compatible models: 3586i, 3588i, 3589i)
OEM Extended Battery for Nokia 3586i, 3588i and 3589i; 850
mAh, Lithium-ion (BLC-2)
(BLC-2)
Nokia 3595 (compatible models: 3595, 3595IM)
(BLC-2)
Nokia 3600 Series (compatible models: 3660, 3600, 3620, 3650)
OEM Standard Battery for Nokia 3600 Series; 850 mAh, Lithium-
ion (BL-5C)
Nokia 5100 Series (compatible models: 5160, 5170, 5120, 5125,
5165, 5170i, 5180, 5185i, 5190, 5185, 5120i)
Super Extra Battery for Nokia 5100/6100 series; 1800 mAh,
Lithium-ion, Vibrational
(BLC-2)
Nokia 6016i, 6015i (compatible models: 6015i, 6015, 6016i, 6019i)
OEM Standard Battery for Nokia 6016i, 6015i, 6019i ; 1070 mAh,
Lithium-ion (BL-6C)
Nokia 6100 Series (compatible models: 6120, 6120i, 6160m, 6160i,
6161, 6161i, 6162m, 6162, 6162i, 6185, 6190, 6130, 6180, 6150,
6110, 6160)
Super Extra Battery for Nokia 5100/6100 series; 1800 mAh,
Lithium-ion, Vibrational
Nokia 6200 (compatible models: 6220, 6225, PM6225, 6200,
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6200IM)
(BLD-3)
Nokia 6300 Series (compatible models: 6360, 6370, 6340, 6340i,
6385)
OEM Standard Battery for Nokia 6300 series; 750 mAh, Lithium-
ion (BLB-2)
OEM Extended Battery for Nokia 6300 Series; 900 mAh, Lithium-
ion (BLB-3)
Nokia 6310 (compatible models: 6310i)
Super Extra Battery for Nokia 6310; 1800 mAh, Lithium-ion,
Vibrational
Nokia 6590 (compatible models: 6590, 6590i)
(BLB-2)
Nokia 6560, 6610 (compatible models: 6560, 6610)
OEM Standard Battery for Nokia 6560/6610; 780 mAh, Lithium-
ion (BLD-3)
(BL-5C)
(BLC-2)
(BL-5C)
Nokia 7100 Series (compatible models: 7110, 7160, 7190)
Super Extra Battery for Nokia 5100/6100/7100 Series; 1800
mAh, Lithium-ion, Vibrational
Nokia 7210 (compatible models: 7210, 7250, 7250i)
OEM Standard Battery for Nokia 7210, 7250; 780 mAh, Lithium-
ion (BLD-3)
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ion (BLB-2)
(BLB-3)
Nokia 8265 (compatible models: 8265, 8265i)
(BLB-2)
(BLB-3)
Nokia 8290 (compatible models: 8210, 8890, 8290, 8270)
ion (BLB-2)
(BLB-2)
Nokia 918 (compatible models: 918, 918plus, 918P)
Extended Battery for Nokia 918; 1200 mAh, NiMH

Batteries used in Nokia
Cell Phones

NiMH Batteries
Nickel Metal Hydride cell phone battery products are less

affected by ʺmemory effect.ʺ However, long storage periods

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will result in a temporary discharge of power. Most

manufacturers recommend ʺconditioningʺ at least once per

month.

Li-Ion Batteries
Lithium Ion cellular phone batteries deliver more energy per

unit (known as ʺenergy densityʺ) than Nickel Metal Hydride

(NiMH) or Nickel Cadmium (NiCD). In other words, used

on the same phone, Lithium could deliver substantially

more talk/standby time than NiMH or NiCD. In addition,

Lithium batteries are generally lighter than NiMH or NiCD

batteries of the same capacity.

2004-year of records
Record breaking year for the mobile device industry.

• Global mobile subscribers grew to 1.7 billion.

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• Higher than ever volumes estimated: 643 million units.

• Boom in the growth markets.

• Strong upgrade market (camera, color screen).

Nokia responds rapidly to shifts in the mobile device

industry.

• Nokia volumes to reach record 207.7 million units

• Renewed product portfolio: 36 products announced

• Growth in the infrastructure business after a

challenging period

Nokia- key figures 2004

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2004 2003 Change

%

Net sales (EUR millions 29267 29456 ‐1*

Operating profit (EUR million) 4330 5011 ‐14

Operating margin,% 14.8 17 ‐

Earnings Per share, diluted, EUR 0.70 0.75 ‐7

Net debt to equity (gearing),% ‐78 ‐71 ‐

R & D (EUR million) 3733 3760 ‐1

Personnel (year‐ended) 55505 51359 8

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Total Net sales EUR 29267
millions in 2004

Net sales by Nokia
31500

31000

30500

30000

29500

29000

28500

28000
Euro mn 2000 2001 2002 2003 2004
Years
Sales- Euro mn

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Net sales by a country in
2004 (EUR millions)

Countries Sales

USA 3416

China 2660

UK 2261

Germany 1730

India 1364

Brazil 1091

Russia 938

UAE 909

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Italy 884

Spain 768

Strong Nokia Team
55505 Employees at the end of 2004 (51359 end of (2003)

Net increase of4146 people

• 75% in production

• 25% in R&D

• 20% In Finland

Total Bonuses and incentives paid for 2004: EUR 456 million

• Connecting people bonus paid to nokia employees total

EUR 67 million

• Personnel, team and project bonuses paid to over 45000

employees

Continued Investments in personnel development

• Total training cost over EUR 90 million in 2004
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• Incl. EUR 50 million related to nokia learning centers

Nokia Cell Phones launched
in 2004

9500                                7260                           6670

6260                                6015i                         2651

2650                                7710                           3125

6255                                6651                           3220

1108                               2112                            7280

6630                                6620                            6012

7270

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Nokia top 5 Priorities

Great products

Improve customer satisfaction

Improve R&D effectiveness

Better align Demand supply Network

Drive Nokia End to End advantage

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Conclusion
During the preparation of our project, we found the

innumerable factors favoring Nokia for being a leading

player in the mobile handset market. During last few years,

the cellular communications have changed; mobile handset

has simultaneously evolved from just being a

communication device to an entertainment device. In near

future, internet surfing, music download and playing,

camera and games are going to be the major thrust areas for

revenues. In such a competitive and developing sector,

Nokia example aptly shows the importance of product

innovation as one of its major factors behind overall success.

Thus, Nokia is definitely sure to shift from “Connecting

People” to “Entertaining People”.

Nokia

Nokia Cell phones

Bibliography

www.nokia.com

www.google.com

www.nokiainfo.net

Nokia

Nokia

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