The document summarizes a study conducted by Net Impact Pune on traffic optimization in Hinjewadi, a major IT hub in Pune experiencing exponential growth. The study involved surveying over 35,000 commuters to analyze traffic patterns. Key findings included high personal vehicle usage, peak hours from 7-10am and 5-9pm, and most commuters living in 3 residential clusters. Recommendations for short-term improvements within 3-6 months included awareness programs, increased bus frequency, and parking charges. Long-term recommendations included an alternate route, flyover, BRTS buses, metro rail, and satellite townships. The newsletter featured a member and upcoming engagement in education.

1. NIPUN — Social Impact by professionals
Net Impact Pune Chapter Newsletter
June 2009 Hinjewadi Traffic Optimization — A Step Forward
From the editor’s desk trend was seen with 90% of the
Background Analysis
Welcome to the first edition of the commuters leaving in the eve-
Hinjewadi has witnessed the The data obtained as a result of ning rush hours from 5pm to
Pune Chapter newsletter. NIPUN,
which means “Specialist” in San- exponential growth with the this survey was analyzed across 9pm.
skrit—a representation of Profes- establishment of the Rajiv Gandhi multiple dimensions. Some of the
sionals working together to bring Infotech Park, which houses key findings of the survey were: Recommendations:
about social change in our commu- some of the top names in IT, Bio-
nity. The phenomenal growth wit- High personal vehicle usage: Based on the analysis of the data,
tech & Engineering firms. With
nessed in Pune has put a lot of 44% of commuters preferred to NetImpact came up with various
55,000+ professionals working
strain on the infrastructure, espe- use their own vehicles which was short term suggestions for both
today and expected to grow to
cially traffic. Net Impact Pune de- much higher compared to other companies as well as Govern-
800,000 with completion of all 6
cided to take up a study to under- cities like Bangalore. Only 3% ment which can be implemented
stand the commuting needs of peo- phases, it is bound to put tremen-
commuters used government in 3-6 months:
ple traveling to Hinjewadi IT Park dous strain on the infrastructure.
buses which highlighted very low
and analyze and recommend steps This was witnessed with traffic Companies:
for improving traffic conditions and usage. However, a very high 57%
jams becoming common in the - Launch Awareness Programs to
a better life for all stakeholders. Our of commuters were ready to
only approach road to Hinjewadi. motivate professionals to adopt
recommendations, if implemented, switch to government buses
Net Impact decided to pro- Shared Transport
will help individuals, corporate,
actively come forward and High density residential areas: - Increase parking charges and
government and society at large by
formed the “Hinjewadi Traffic A major portion of commuters to utilize this money for subsidizing
reducing traffic, saving fuel and
energy consumption, help environ- Optimization” initiative to study, Hinjewadi came from 3 residen- Short Term Company Bus passes
ment by reducing our carbon foot- analyze and recommend solu- tial clusters which accounted for
print and less pollution and reduc- tions for solving this issue. Government (PMPML):
80% of the total commuters:
ing stress.” We will continue our - Increased frequency for PMPML
Cluster 1: Aundh, Baner, Pashan,
efforts and work with stakeholders A detailed study Buses: every 15 minutes for 3-4
Wakad: This cluster accounted
to implement the findings of this hrs in morning and evening of
The first step for this was to for 53% of the total , with Aundh
report and take up Education and buses on high traffic routes from
other social causes in the future. study and analyze the existing having the highest number of
existing depots of Natawadi
traffic patterns. Net Impact along commuters at 25%
Depot via Aundh and Kothrud
with Hinjewadi Industries Asso- Cluster 2: Next was Kothrud
HTO: Key Stakeholders: Bus Depot via Pashan which will
ciation (HIA) undertook a de- which after Aundh, ranked sec-
cover up to 70% of the people
Corporate: tailed survey. Using the power of ond with 17% of the total
Hinjewadi Industries Association Cluster 3: With 10% of the com- Government (MIDC):
Information technology, the
reached out to 35,000+ number of muters, Pimpri Chinchwad came - Widening of Roads from Wakad
Government agencies:
MIDC people from various companies as the third big cluster. Bridge to Shivaji Chowk
PMPML like Infosys, Cognizant, Wipro, - Stop entry of Heavy slow mov-
PMC Peak hours: About 85% of the
Geometric, 3D PLM, KPIT Cum- ing vehicles during peak hours to
PCMC commuters travelled to office
CIO, Pune mins and Siemens PLM and - Provide Bus shelters with de-
during rush hours— from 7am to
received 6,789 responses. tails of Bus Schedule from vari-
10am in the morning. A similar
NGOs: ous routes
Parisar
Janwani
Media Partners:
Times of India, Mid Day, Sakal & Pune
Intelligent Weekly
Benefits (annual)*:
• Reduction of CO2 emissions by
5.5 million tons
• Saving 2.3 million liters of fuel
• PMPML to generate additional
revenue of Rs. 25 crores Key Findings: The responses from commuters Recommendations: The findings were mapped to
helped in identifying High density residential areas PMPML Depots and routes to arrive at maximum
* Based on implementation of findings. distributed across Pune city impact for all stakeholders
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2. Hinjewadi Traffic Optimization — A Step Forward (cont’d)
Recommendations: - Long term
Ø Alternate route - Provide alternate road option to Hinjewadi via Shri Shiv Chhatrapati Sports Complex to Hinjewadi for people coming from Baner,
Pashan and Kothrud
Ø Plan for constructing Flyover bypassing Hinjewadi Chowk directly from Wakad
Ø Pilot launch of BRTS ,AC Volvo Buses from high traffic routes like
Ø Introducing cashless travel through smart cards, LCD Panels in Buses for generating advertising revenue
Ø Independent Board to be setup for improving Public Transport in Pune consisting of Corporate leaders and Traffic Activists
Ø Connecting Hinjewadi via Metro Train Service when it starts in Pune from high pocket regions as Aundh and Kothrud.
Ø Satellite Township with its own residential, educational and commercial facilities for Upcoming Phases in Hinjewadi
Featured Member: Megha Kulkarni
Could Tell us in Brief about your- Your learning and challenges while Internet, broadening our organization's
self working with Net Impact Pune? reach and modeling the best practices
I am a HRMS consultant with more Through Net Impact Pune, I learned the which we had gained over the years.
than five years of experience of imple- importance and ways to share information,
menting HRMS ERP and providing motivate actions and translate ideas into What excites to be part of Net Impact
HR solutions for various industries. I tangible communication. To further drill Pune and what are your plans for the
moved to Pune in 2003 after comple- down my marketing related learning, it chapter?
tion of my education and had travelled includes meeting and maintaining relation- Consultants like me have been providing
multiple places globally. At present, I ships with industry professionals, social solutions to the needs of Global clients.
“being a part of the am staying with my family in Pune. bodies, administrative sectors, government The most exciting thing I feel is the plat-
like-minded team Besides work, I love to spend time entities and communicating with print and form that Net Impact Pune provides us, to
with my family and enjoy playing voice media. use our skills for our own problems we are
equipped with latest with my son. Some of the challenges faced by us in- facing as a part of society and come up
clude: with solutions. Also, it is interesting to be
in technology, global
What inspired you to be join Net - To reach out to the appropriate concerned a part of the like-minded team equipped
exposure, specialized Impact Pune team? person and extract the required piece of with latest in technology, global exposure,
Through a friend of mine, I was information specialized education, innovative ideas and
education and - Understanding the exact expectations of
amazed to see the passion of the team above all a strong determination to bring
consulting experience to contribute to the society by deploy- each stakeholder and forming a model that positive change for our society.
ing their business and consulting will bring everybody on a common plat- With our near completion of Hinjewadi
and above all a strong skills. As most of us do, I had also form Traffic engagement, we have started focus-
will to bring positive wished to be a factor to resolve the - Involve each stakeholder for possible ing on our next consulting project in the
social issues around us and Net Impact implementation of the recommended solu-
change for our society education sector. We also plan to bring
provides the opportunity to make it tions
- To unite and mobilize the ways that more structure to our group and develop
is very much exciting ” happen. I joined the marketing team of
Net Impact Pune in Feb 2009 strengthened our voice for positive change. strong network so as to spread ourselves to
This includes utilizing the tools on the various other sectors in the future.
Contact Us
NetImpact Pune Collaborative Model
www.netimpact.org
NetImpact Pune undertakes pro-bono consulting assignments
www.netimpact.org/pune for various Social sectors such as Environment, Urban Plan-
ning, Education, Social Entrepreneurship, etc. and organizes
netimpact- events to create social awareness in their community. They
pune@gmail.com partner and collaborate with NGOs, Corporate and Govern-
ment Agencies by understanding their needs & identifying
opportunities for empowering their stakeholders to achieve the
desired results.
Upcoming engagements of Net Im-
pact Pune:
1. Bridging Education Gap for Rural School Stu-
dents through Technology
2. Branding and Marketing Strategy for SME
NGOs
3. IT Strategy for Pan India NetImpact Portal
Net Impact Pune team members
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