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Red Bull and its integrated marketing communication mix

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nimish dubey

It consist of all the integrated marketing communication mix strategy used by Red Bull. It also contains the pros, cons and risk associated with it.

Marketing
1 of 21
Dietrich Mateschitz is an Austrian billionaire businessman. He founded Red Bull with a single product in1987.
Created by Nimish Dubey, IME IITK, During a marketing internship by Prof. Sameer Mathur, IIM Lucknow .

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Red Bull and its integrated marketing communication mix

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  • 2. Dietrich Mateschitz is an Austrian billionaire businessman. He founded Red Bull with a single product in1987.
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  • 21. Created by Nimish Dubey, IME IITK, During a marketing internship by Prof. Sameer Mathur, IIM Lucknow .