When designing or redesigning an application, Nimble Partners focuses on three core principles: consistency, hierarchy, and personality. We can think of these principles as if they’re part of a language. Consistency and hierarchy are the grammar people learn while using an application: the basic elements that define how a language is spoken. The “words” we speak—that is, the visual design characteristics we choose to convey a message—create an application’s personality. These principles are so fundamental to creating successful interfaces that we call them “meta-principles.” While technology that affects interfaces changes, the underlying meta-principles hold true.
Nimble Partners arrived at these three meta-principles after years of heuristic reviews, usability studies, and informal observation of digital applications. In this talk, Deborah will introduce these principles and show how they apply in examples, including a case study redesign of a web and mobile application to help users track diet and exercise.
Talk presented at the CHIFOO May 2014 meeting.