Virtual agents are back, and they're everywhere! Their user interfaces tend to be simply those of instant messaging... or none at all. Thus the user experience resides more in the sequencing of bits of natural language than in that of menus or screens. Although everyone knows how to engage in human conversation, creating an app that behaves like one requires a technical knowledge of the mechanics of human conversation. While Conversational UX Design is still a nascent discipline, formal models from Conversation Analysis offer a scientific foundation for design. This session from SXSW 2017 provided design principles and models for creating conversational UX.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Shared at "Data-Driven Design for User Experience" with Le Wagon Tokyo, 25 Aug
https://www.meetup.com/ja-JP/Le-Wagon-Tokyo-Coding-Station/events/280067831/
In UX design, data means the voice of users (customers) and actionable insights that are beyond just numbers. Hearing these voices through user research and usage analytics is a critical process of building a human-centric design. Based on data-driven design, UX designers, product managers, and even senior management can listen to the inner voice of users and extrapolate those to discover a user journey for clear call-to-action and unwavering customer loyalty.
At this webinar, our guest speaker Emi Kwon, UX Design Director at Metlife, will walk you through the basics of data-driven design as well as share some tips and tricks for making data-driven design your value proposition as a product manager/ UX specialist.
Agenda:
✔️ Data ecosystem — Data lake, data warehouse…what does it mean for UX?
✔️ Small data and big data — the opportunities and pitfalls
✔️ Research method basics — qualitative, quantitative or triangulated
✔️ Usage analytics and A/B testing
✔️ What about COVID-19 and remote usability testing?
Ux presentation - To get stakeholder buy inMal Nelder
This is the presentation I used to show stakeholders what our UX design process is, why we need to do each phase and how we need to change up our ways of working to breed a more collaborative approach!
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Solving Design Problem in 2.5 Hours with Google Design SprintBorrys Hasian
Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days. This was presented during Google UX Day in Jakarta, March 2016. The workshop was attended by 50 people from top startups in Indonesia, including the startups under Google Launchpad Accelerator program.
Slides from a service design workshop held at Ratkaisu13, an annual conference organized by CGI Finland (formerly known as Logica). If you are interested in knowing more, get in touch.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
The process of defining a roadmap is arguably one of the most difficult but important things a product manager has to do. Far too often roadmaps are built without the complete picture in mind, without the right timing, in silos, or are misdirected. How then can we ensure we’re doing it right? Is there really such a thing as an agile roadmap?
This talk will draw from lessons learnt building product to provide practical tips and techniques enabling you to understand roadmap inputs, plan with different perspectives in mind, optimise for learning, communicate and set roadmap goals as well as find agility when the landscape around you changes.
Products covered:
Confluence
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Richard Ekelman, Founder of the Service Experience Academy will lead this 1-hour talk. He will explore what service design is a discipline and toolkit when building understanding, co-creating innovation, and evolving organizational culture. Service design is uniquely equipped to handle the complexities and pitfalls of innovation, and this talk will cover not only the core thinking and principles but how those principles have practical application in any organization. Additionally, Rich discusses the overlaps and distinctions between service design and other disciplines such as six sigma, user experience, customer experience, and product design. The goal of this webinare was to provide participants with a foundational understanding of service design that will enable them to build confidence in their ability to discuss and experiment with service design in their own work.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Shared at "Data-Driven Design for User Experience" with Le Wagon Tokyo, 25 Aug
https://www.meetup.com/ja-JP/Le-Wagon-Tokyo-Coding-Station/events/280067831/
In UX design, data means the voice of users (customers) and actionable insights that are beyond just numbers. Hearing these voices through user research and usage analytics is a critical process of building a human-centric design. Based on data-driven design, UX designers, product managers, and even senior management can listen to the inner voice of users and extrapolate those to discover a user journey for clear call-to-action and unwavering customer loyalty.
At this webinar, our guest speaker Emi Kwon, UX Design Director at Metlife, will walk you through the basics of data-driven design as well as share some tips and tricks for making data-driven design your value proposition as a product manager/ UX specialist.
Agenda:
✔️ Data ecosystem — Data lake, data warehouse…what does it mean for UX?
✔️ Small data and big data — the opportunities and pitfalls
✔️ Research method basics — qualitative, quantitative or triangulated
✔️ Usage analytics and A/B testing
✔️ What about COVID-19 and remote usability testing?
Ux presentation - To get stakeholder buy inMal Nelder
This is the presentation I used to show stakeholders what our UX design process is, why we need to do each phase and how we need to change up our ways of working to breed a more collaborative approach!
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Solving Design Problem in 2.5 Hours with Google Design SprintBorrys Hasian
Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days. This was presented during Google UX Day in Jakarta, March 2016. The workshop was attended by 50 people from top startups in Indonesia, including the startups under Google Launchpad Accelerator program.
Slides from a service design workshop held at Ratkaisu13, an annual conference organized by CGI Finland (formerly known as Logica). If you are interested in knowing more, get in touch.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
The process of defining a roadmap is arguably one of the most difficult but important things a product manager has to do. Far too often roadmaps are built without the complete picture in mind, without the right timing, in silos, or are misdirected. How then can we ensure we’re doing it right? Is there really such a thing as an agile roadmap?
This talk will draw from lessons learnt building product to provide practical tips and techniques enabling you to understand roadmap inputs, plan with different perspectives in mind, optimise for learning, communicate and set roadmap goals as well as find agility when the landscape around you changes.
Products covered:
Confluence
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Richard Ekelman, Founder of the Service Experience Academy will lead this 1-hour talk. He will explore what service design is a discipline and toolkit when building understanding, co-creating innovation, and evolving organizational culture. Service design is uniquely equipped to handle the complexities and pitfalls of innovation, and this talk will cover not only the core thinking and principles but how those principles have practical application in any organization. Additionally, Rich discusses the overlaps and distinctions between service design and other disciplines such as six sigma, user experience, customer experience, and product design. The goal of this webinare was to provide participants with a foundational understanding of service design that will enable them to build confidence in their ability to discuss and experiment with service design in their own work.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Basecamp Innovation and Insights
1. Chatbot and Brand experiences
2. Definition and Strategy
Delusions and Insights
1. The more the better for conversation?! The wisdom from the social science!!
2. Computers? Social Actors?! Welcome to Similarity-attraction world.
Deliberation and Insights
Chatbot interaction design — IxDA London July 2017Boon Yew Chew
Now that chatbots are seeping into the mainstream, interaction designers are starting to receive briefs to design and improve chatbot conversational experiences on apps, websites, and more.
That begs the question: What is interaction design for chatbots?
These are some thoughts from my recent work writing UX guidelines and recommendations for a large high-street client. I'll address some basic thinking and approaches to designing chatbot experiences, focusing on practical rather than future-forward applications.
Versão traduzida de um canvas proposto por Srini Janarthanam, neste artigo: https://chatbotslife.com/chatbot-design-canvas-c3940685ca2c e traduzido neste: https://brasil.uxdesign.cc/chatbot-design-canvas-pensando-em-todos-os-aspectos-do-seu-bot-a72d697eb289 (Fabricio Teixeira)
I pulled together some broad perspectives and thoughts from working on chatbots the last six months into this talk I gave at UX Live conference on October 2017.
What Does Conversational Information Access Exactly Mean and How to Evaluate It?krisztianbalog
This talk discusses a set of specific tasks and scenarios related to information access within the vast space that is casually referred to as conversational AI. While most of these problems have been identified in the literature for quite some time now, progress has been limited. Apart from the inherently challenging nature of these problems, the lack of progress, in large part, can be attributed to the shortage of appropriate evaluation methodology and resources. This talk presents some recent work towards filling this gap.
In one line of research, we investigate the presentation of tabular search results in a conversational setting. Instead of generating a static summary of a result table, we complement brief summaries with clues that invite further exploration, thereby taking advantage of the conversational paradigm. One of the main contributions of this study is the development of a test collection using crowdsourcing.
Another line of work focuses on large-scale evaluation of conversational recommender systems via simulated users. Building on the well-established agenda-based simulation framework from dialogue systems research, we develop interaction and preference models specific to the item recommendation scenario. For evaluation, we compare three existing conversational movie recommender systems with both real and simulated users, and observe high correlation between the two means of evaluation.
This talk has been given at the CIIR talk series at the University of Massachusetts Amherst in Jan 2021 as well as at the IR seminar series at the University of Glasgow in March 2021.
PACT - Un framework per progettare l'interazione con le nuove tecnologieRiva Giuseppe
La presentazione - in inglese - introduce il metodo PACT (Persone, Attività, Contesti, Tecnologie) sviluppato da David Benyon in oltre vent’anni di ricerca. Nella visione proposta il primo obiettivo dello psicologo che vuole progettare l’interazione con un nuovo medium è la comprensione di quali persone useranno i sistemi e i prodotti che sta progettando, le attività che gli utenti vogliono svolgere con essi e i contesti in cui le svolgeranno. Allo stesso tempo deve conoscere le caratteristiche delle tecnologie interattive e sapere come usarle per soddisfare i diversi bisogni degli utenti. Nelle slide vengono presentate diverse tecniche utilizzate dal metodo PACT utilizzando esempi pratici presi da diversi ambiti applicativi.
Midwest km pugh conversational ai and ai for conversation 190809Katrina (Kate) Pugh
Conversational AI (chat bots) is here to stay, and it's teaching us a lot about transactions, human language patterns, and the limits of computer-human interaction. But what about AI for Conversation? Can we learn from the Conversational AI research and improve how human-to-human conversation works? Where can we use pattern recognition and predictive analytics to improve how we are present as managers, coaches, analysts, family members or diplomats?
"L'espressione latina dramatis personae, tradotta alla lettera, significa maschere del dramma e quindi è usata per indicare i personaggi."
"In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.
Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may also be used as part of a user-centered design process for designing software and are also considered a part of interaction design (IxD), having been used in industrial design and more recently for online marketing purposes.
A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users. They are captured in 1–2 page descriptions that include behavior patterns, goals, skills, attitudes, and environment, with a few fictional personal details to make the persona a realistic character. For each product, more than one persona is usually created, but one persona should always be the primary focus for the design."
(Wikipedia)
This is a presentation of the tutorial that Steven Fullerton and I ran which took participants through the end-to-end process for setting up and running user testing sessions for voice interfaces such as Alexa using the Wizard of Oz testing method.
Visual thinking for service design — CanUX November 2016Boon Yew Chew
The success of service design involves an organisation's ability to restructure itself towards the design and delivery of services in a meaningful, impactful way. Visual thinking provide a powerful means for diverse teams to work through complexity. This workshop introduces visual thinking as an approach to solve service design problems, involving methods like rapid visualisation, visual sensemaking, touchpoint sketching, rich pictures, and service posters.
BAM! POW! Beloved superhero Daredevil squelches his enemies with speed and precision, completely uninhibited by his blindness. Overcoming adversity, discovering superpowers, and saving the world are common themes in comics and graphic novels. Our mission is to bring those themes into the world of accessible design.
The World Heath Organization and the World Bank report that nearly 1 out of 7 of the world's population has some form of disability. Creating products and services that don't include alternate interaction models is a failure on a global scale. Designers and engineers are the middlemen between disability and super-ability, and it is our duty to help break interface barriers. This session will explore examples and methods for understanding and practicing accessible design.
Debating about design in the social media of business seems aimed at designing Design itself; but the results so far are not very persuasive. This is a significant knowledge management problem.
Over years of work I’ve found that often people know a lot of theory and stick to cliché terms, but don’t necessarily know what it actually means in practice. So in this session I will look at practical side of delivery with a grain of humour - Agile theory versus practice, failure versus success, will talk about different things that make teams tick and some, sometimes even small things, that can change the outcome of the project.
Following on from the success of last year, this annual event for London's architect community will have architectural innovation as a theme this year, and particularly CQRS. At the DDD eXchange we will feature leading thinkers and architects who will share their experience and Eric Evans is the programme lead.
Use Your Words: Content Strategy to Influence BehaviorLiz Danzico
What if we were truly open to the language in our cities, our neighborhoods, our city blocks? What is our environment telling us to do?
In this workshop, we’ll let the language of the city guide us to explore how words, specifically the words of our immediate contexts, shape our behavior. By being open to the possibilities, we’ll explore how language influences both the micro and macro actions we take. We’ll go on expeditions in the morning—studying street signs to doorways to receipts—comparing patterns in the language maps we’ll construct. In the afternoon, we’ll look at what these patterns suggest for the products and services we design.
You’ll walk away having learned how words influence behavior, how products and services have used language for behavior change, and having tools for thinking about language and behavior change in the work you do.
Spend the day letting words use you, so you can go back to work to use them with renewed wisdom.
Similar to Applying Science to Conversational UX Design (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
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Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
27. Speaker-change recurs, or at least occurs.1
Overwhelmingly, one party talks at a time.2
Occurrences of more than one speaker at a time are common, but brief.3
Transitions (from one turn to a next) with no gap and no overlap are common. Together with transitions characterized by slight gap
or slight overlap, they make up the vast majority of transitions
4
Turn order is not fixed, but varies.5
Turn size is not fixed, but varies.6
Length of conversation is not specified in advance.7
Relative distribution of turns is not specified in advance.9
Number of parties can vary.10
Talk can be continuous or discontinuous.11
Turn-allocation techniques are obviously used. A current speaker may select a next speaker (as when he addresses a question to
another party); or parties may self-select in starting to talk
12
Various 'turn-constructional units' are employed; e.g., turns can be projectedly 'one word long', or they can be sentential in length13
Repair mechanisms exist for dealing with turn-taking errors and violations; e.g., if two parties find themselves talking
at the same time, one of them will stop prematurely, thus repairing the trouble
14
What parties say is not specified in advance8
— Harvey Sacks, Emanuel A. Schegloff, Gail Jefferson
37. J: T's- tsuh beautiful day out
isn't it?
L: Yeh it's jus' gorgeous...
CA
A: God izn it dreary.
(0.6)
B: [Y'know I don't think-
A: [.hh- It's warm though,
38. UX
“A "signifier" is some sort
of indicator, some signal
in the physical or social
world that can be
interpreted meaningfully.
Don Norman
Cognitive Scientist
40. CA
“By 'recipient design' we refer to a
multitude of respects in which the
talk by a party in a conversation is
constructed or designed in ways
which display an orientation and
sensitivity to the particular other(s)
who are the co-participants.
Harvey Sacks, Emanuel A. Schegloff, Gail Jefferson
Sociologists
41. B: Who's doing your remodel?
A: Dave
CA
C: Who's doing your remodel?
A: My neighbor across the street.
He's a contractor.
42. UX
“[Human-centered design is] an
approach that puts human needs,
capabilities, and behavior first, then
designs to accommodate those
needs, capabilities, and ways of
behaving.
Don Norman
Cognitive Scientist
44. D: Who's doing your remodel?
CA
A: Dave
D: Who?
A: You know, my neighbor across the street.
D: Oh!
A: You had a beer with him?
D: Right.
45. CA
B: uh, yeah, I guess I'd like Mexican food
A: Mañana's is on Fourth and Winchester.
It's a great Mexican restaurant within
walking distance. It gets five out of
five stars. Would you like me to make
a reservation for you at Mañana's?
A: What kind of food would you like?
Mexican
Voice inputs are cheap, but voice
outputs are expensive