Market Research Analysis

1. Market Research Results
I asked 18 teenagers at random to answer my market research questionnaire in order to
find out where there were gaps in the music magazine industry and also to find out about
my target audience’s musical and journalistic interests. Below are analysis’ of my results.
From my results, it is clear that my target market
favour Pop music above all but also enjoy House
music. It also shows me that there is no market
for a Punk or Metal magazine. This has assisted
me in deciding to create an Pop magazine as it
was the majority of my subject’s favourite genre.
From this chart I can see that the most favoured
magazine features of my target market are
reviews and interviews. However, there is also
some interest in chart updates and album
releases.

2. By looking at my pie chart, I can see that most
people read music magazines monthly which
works well as it is a good amount of time to
gather music news, reviews ect.
Most people that I gave questionnaires
said they’d pay £1.51-£2 for a new
music magazine with no one paying
above £3 or under £1.

3. Through looking at my results, I have
seen that there is a serious lack of
good music magazines for teenagers as
the majority of my subjects don’t read
a music magazine. However, I could
use Metal Hammer and Kerrang! to
inform my design as they were popular
amongst my target market.
I have chosen to call my music
magazine ‘21st
Century’ as it was the
favourite alongside ‘New Sound’
amongst my subjects. I really like it
because it’s unique and fits the
modern image I want my magazine to
have.

4. I will use Impact Label as my title
font because not only was it the
favourite of my target market (as
seen in the pie chart) but it also fits
the modern aesthetic of my indie
magazine.
By looking at my pie chart I can see
that Calibri is the most popular font
for the main body of text in my
music magazine. It is clear and
modern looking so it will be perfect.