3. Features of Coca-Cola Zero
• Type: Zero Sugar Cola
• Nutritious Value: It is a low-calorie (0.50 kilocalories
per 150ml)
• Colour: Caramel E-150d
• Variants:
• Coca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Caffeine Free Coca-Cola Zero
• Related competitor: Pepsi Max
• Website: http://www.cokezero.com/
4. Coke Zero vs. Diet Coke
Coke Zero Diet Coke
• Targeted at Young adult males Women
• Flavours Coca-Cola Cherry Zero, Diet Coke Caffeine-Free,
Diet Coke with Lime,
Diet Raspberry Coke,
Black Cherry Vanilla,
Diet Coke Plus
• Taste Similar to regular Coke Diet coke doesn't taste
• Caffeine 9.6 mg per 100ml 12.8 mg per 100 ml
• Food Acid Potassium citrate Citric Acid
• Competitor Pepsi Max Diet Pepsi
Coca-Cola Vanilla Zero,
Caffeine free Coke Zero
Coca Cola Lime Zero
Like regular coke
5. Coke Zero: The Revolution Within
• A concept with emphasis on revolutionising the way we think/do
things, something that starts from zero “0” and turns out Bigger,
Brighter, Better.
• Coke Zero is the beginning of a revolution from within; body,
mind and soul.
• It represents the new generation of doers, thinkers and
innovators- A avant-grade group of people MAKING CHANGE
HAPPEN.
• It starts from an individual and inspires the society as whole.
6.
7. “Zero being Hero”
• As consumers move away from soda and toward more
healthful premium beverages . Coke has had surprising
success with Coke Zero, a zero-calorie version of Coke
which apparently tastes like regular Coke. According to
Coca Cola Chairman and CEO E. Neville Is dell, the initial
success of Coke zero makes it Coke's most successful new
product launch in 20 years.
• As beverages from different companies are gaining in
popularity and cache, the traditional soft drink companies
will need to revitalize their images. Coke has done just that
with Coke Zero and they will probably continue to
experience success.