My Life as a “Quant”
Fenix Hsu
Playdom 2008-2010
greatest database marketing decision company
of all time
Goal : LTV > CPA
CPA : Cost per Acquisition
*Evolution of Evory advertising
http://thesocietypages.org/socimages/2009/07/1...
Incubadom : 2014 ------
How do we react ?
- Concentrating on research and hope to
increase the success rate
- Decreasing lifetime circle ; diversi...
How do we do that ?
-Market Strategy Driven (realtor site)
-Pretotyping : knowing the right “it” before doing
it “right”
-...
The worst mistakes
- I have “this idea” that nobody does
- 10000 hours of input
- I need to fine tune my product
Example : Project Sentri
https://www.kickstarter.com/projects/474570093/1322176759?token=cc403377
交點台大Vol.9 - fenix - 來自北美,顛覆傳統創業思維的暴力美學
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交點台大Vol.9 - fenix - 來自北美,顛覆傳統創業思維的暴力美學

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交點台大Vol.9 - fenix - 來自北美,顛覆傳統創業思維的暴力美學

  1. 1. My Life as a “Quant” Fenix Hsu
  2. 2. Playdom 2008-2010 greatest database marketing decision company of all time
  3. 3. Goal : LTV > CPA CPA : Cost per Acquisition *Evolution of Evory advertising http://thesocietypages.org/socimages/2009/07/14/evolution-of-evony-video-game-ads/ LTV : Life Time Value *Monetization of upselling
  4. 4. Incubadom : 2014 ------
  5. 5. How do we react ? - Concentrating on research and hope to increase the success rate - Decreasing lifetime circle ; diversify investment ; expect 20 times return
  6. 6. How do we do that ? -Market Strategy Driven (realtor site) -Pretotyping : knowing the right “it” before doing it “right” -Crowdfunding (Kickstarter) -New sense of TA ( paying user >>>> user )
  7. 7. The worst mistakes - I have “this idea” that nobody does - 10000 hours of input - I need to fine tune my product
  8. 8. Example : Project Sentri https://www.kickstarter.com/projects/474570093/1322176759?token=cc403377

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