Enhance your video production with these 5 tips for emotionally engaging video. Emotion is a powerful, persuasive tool which has been used in video production and by advertisers for years. Look at how images of youth and beauty are used to sell cosmetics on television. Also, notice how movie trailers use music to create emotion to engage with audiences. The right balance of emotion will create an engaged audience which is more likely to purchase a company's products and services. As part of your video production strategy, I've put together a document covering my 5 top tips to improve your video production.

1. 5 TIPS FOR EMOTIONALLY ENGAGING VIDEO
Nigel Camp www.devilboyproductions.com

2. EMOTION IS KEY IN VIDEO
READY TO FILM Emotion is a powerful, persuasive tool which
advertisers have been using in commercials for
years. Look at how images of youth and beauty are
used to sell cosmetics on television. Also, notice
how movie trailers use music to create emotion to
engage with audiences.
The right balance of emotion will create an
engaged audience which is more likely to purchase
a company's products and services. As part of your
video strategy, you can start creating emotionally
engaging video by looking at how finding the right
balance to using my following 5 top tips can be
applied to your videos.
> Tips For Engaging Video
1. Sex Appeal
2. Fear
3. Music
4. Colour
5. Pictures & Graphs
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3. Tip No.2
Tip No.1
Sex Appeal
The use of sex in marketing is one of the most powerful forms of marketing
and originates back to the early days of advertising. Look no further than the
way fashion brands have been using models to sell fragrances and clothing
on television. Now I'm not suggesting that you hire models for your video,
but just keep in mind that even the clothing of your subject can draw
attention and create sex appeal. Also, remember to exercise caution if it’s not
relevant to your brand or you may risk alienating your target audience.
Fear
Advertisers commonly use fear in commercials to play
on the insecurities of their target audience of what life
will be like if they don’t purchase a business’s product or
services. Fear leaves the target audience feeling that the
advertised product or service is a necessity in their lives
or is required to avoid dire situations.. When producing
your video think how statistics or real life examples can
be used to emotionally connect with your audience. If
used subtlety it can be used to great effect.
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4. Tip No.3
Music
Whether it's a simple jingle or a popular melody, music is a great
emotive tool which can further accentuate a scene. Music can create
excitement, relaxation, sadness as well as many other emotions and
with success can even be linked to your brand. Choosing the right
type of music can have a very positive effect on your target audience
increasing their desirability to purchase a product or service. If you are
worried about music copyright issues, look on the internet for royalty
free music.
Tip No.4
Pictures & Graphs
Pictures are a great way to generate empathy, the ‘wow’
factor and many other emotions. Also, the subject
matter of a video can be complemented nicely with a
picture to further emotionally involve the viewer. For
example, look at how charities use images to help their
cause. A chart or diagram can also be used to great
effect to highlight an issue and raise the target
audience’s emotional levels.
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TTiipp NNoo..44

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Tip No.5
Colour
Colour is a powerful persuasive tool that has been associated with human emotion throughout history and many researchers
believe that it is psychologically based. Many businesses have chosen their company colours carefully, because they
understand the powerfully persuasive effects of colour. Many politicians speaking to the public at conventions and on
television have had the colour of their ties carefully chosen.
In western cultures, black has been used to convey strength, authority, power and sexuality. Red generates excitement, love
and desire whereas yellow has been synonymous with joy, optimism, friendship and happiness. When shooting your video,
keep ahead of your competition by using colour to generate your desired emotional response.