Why bringing back prospective customers who have shown interest in our product in their earlier interactions is crucial in the internet media. Basics of Online Retargeting
Be smart when you segment your audience, invest in remarketing and it will pay itself off. Learn what is remarketing, how to use it on Google, YouTube and Facebook with examples.
http://bit.ly/remarketing-101
Be smart when you segment your audience, invest in remarketing and it will pay itself off. Learn what is remarketing, how to use it on Google, YouTube and Facebook with examples.
http://bit.ly/remarketing-101
Demi mendukung kurikulum 2013 maka bentuk soal pemecahan masalah dengan kerja menguraikan penyelesaian soal adalah alternatis yang sangat efektif. Kali inilah pelaksanaan yang sesungguhnya....!!!
Elaine Pollard passed away after a 5 year battle with Ewing's Sarcoma, and in her memory we are inspired to create a scholarship to the Bud Carlson Academy here in Rochester, New Hampshire. We hope you will be too. Visit her Facebook Page at Elaine's Celebration of Life.
Dissecting internet of things by avinash sinhaAvinash Sinha
Advanced Attacks on Internet of Things -Major threat to your Personal and Business Sensitive data. Tools to attack IoT Devices such as Home automation systems
Demi mendukung kurikulum 2013 maka bentuk soal pemecahan masalah dengan kerja menguraikan penyelesaian soal adalah alternatis yang sangat efektif. Kali inilah pelaksanaan yang sesungguhnya....!!!
Elaine Pollard passed away after a 5 year battle with Ewing's Sarcoma, and in her memory we are inspired to create a scholarship to the Bud Carlson Academy here in Rochester, New Hampshire. We hope you will be too. Visit her Facebook Page at Elaine's Celebration of Life.
Dissecting internet of things by avinash sinhaAvinash Sinha
Advanced Attacks on Internet of Things -Major threat to your Personal and Business Sensitive data. Tools to attack IoT Devices such as Home automation systems
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREaepau13579
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live projects. For more details visit https://nidmindia.com/
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALOREaepau13579
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live projects. For more details, visit DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORE
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
Understanding the need of Multiple Channel E-Marketing along with it's top notch scores and features. Multichannel, Cross-Channel and Omni Channel marketing strategies plays an vital role in Sales. Apart from this tools like Analytics, MCR and CRM helps in significant manner to drive out best of the best.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Retargeting is a simple and effective way to convert casual visitors into loyal patrons. Learn how to use retargeting ads for your Restaurant's growth.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
PPC Mastery: How a Specialized Marketing Company Boosts ROIDaisy Kaur
1. Pay-Per-Click marketing is an online advertising model where advertisers pay a fee each time their ad is clicked. This cost-effective and results-driven approach allows businesses to reach their target audience directly through paid search engine advertising.
What is Dynamic Remarketing in Google Ads?
Remarketing is everywhere you look.
Think about it:
Have you ever casually browsed for an Amazon or eBay item only to find ads for similar products popping up at the top of your Google search or through promotional emails a few hours later?
Inbound Lunch Bunch: Using Banner Ads to Attract CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
This weeks #SFGetting Smarter is about creating quality remarketing lists. Remarketing shouldn't just be limited to just targeting all users. Remarketing can enable advertisers to re-engage visitors who didn't convert, up--sell or cross-sell to current customers and even reach customers within a certain time period after their initial purchase. Creating quality, data driven remarketing lists is one of the keys to a successful remarketing campaign. Creating remarketing lists isn’t just limited to AdWords. We can use Remarketing Audiences in Google Analytics to create highly targeted lists of users segmented by user behaviour and performance through Google Analytics metrics and dimensions. Here is a look into how we can create quality remarketing lists and five examples of the types of analysis' we should be using to do so.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath New York Community Day in-person eventDianaGray10
UiPath Community Day is a unique gathering designed to foster collaboration, learning, and networking with automation enthusiasts. Whether you're an automation developer, business analyst, IT professional, solution architect, CoE lead, practitioner or a student/educator excited about the prospects of artificial intelligence and automation technologies in the United States, then the UiPath Community Day is definitely the place you want to be.
Join UiPath leaders, experts from the industry, and the amazing community members and let's connect over expert sessions, demos and use cases around AI in automation as we highlight our technology with a special speaker on Document Understanding.
📌Agenda
3:00 PM Registrations
3:30 PM Welcome note and Introductions | Corina Gheonea (Senior Director of Global UiPath Community)
4:00 PM Introduction to Document Understanding
How to build and deploy Document Understanding process
Where would Document Understanding be used.
Demo
Q&A
4:45 PM Customer/Partner showcase
Accelirate
Intro to Accelirate and history with UiPath
Why are we excited about the new AI features of UiPath?
Customer highlight
a. Document Understanding – BJs Case Study
b. Document Understanding + generative AI
5.30 PM Networking
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Bringing back prospective customers
who have shown interest in our product
in their earlier interactions.
SEMC Digital Marketing Team visit:
www.semchennai.com
2
09/06/2012
3. Overview
– Do you know only less than 10% of customers convert in their first
visit?
– Out of every 100 purchases on deals.sulekha.com, only 44 are from
first time visitors.
– Note: This also include purchases from returning visitors after
30 days look back period.
– About 20% of transactions on deals.sulekha.com required more than
one session to complete a transaction.
SEMC Digital Marketing Team visit:
www.semchennai.com
3
5. Types of remarketing
– Search remarketing
– Behavioral remarketing
How to remarket in a multichannel
environment?
– Through banners in
display/content networks
• Users those who have
searched a keyword/niche
related to the targeted
keyword.
– Through emails/SMS
• Possible only if the customer is
signed in & we have their
email ID, SMS
– Through display banners
• Users who visited a web page
• Can retarget unregistered
users as well
SEMC Digital Marketing Team visit:
www.semchennai.com
5
09/06/2012
7. Behavioral retargeting
Can retarget someone
– Actions: Who has clicked on a link in an email.
– Interactions: Who has visited a landing page from an ad.
– Transactions: Who bought a product and now is ready to hear about
the upgrade.
SEMC Digital Marketing Team visit:
www.semchennai.com
7
09/06/2012
8. The behavioral retargeting story
A prospective customer exited
from a product page
Bring back the customer with a
discount offer
SEMC Digital Marketing Team visit:
www.semchennai.com
8
9. The behavioral retargeting story
Remarketing approach
Place your discount banner
wherever the customer goes.
Where to remarket?
Favorite websites
Mailboxes of customers
News portals
Media sites
SEMC Digital Marketing Team visit:
www.semchennai.com
9
10. THE TECHNICAL SIDE
How its done at the backend?
SEMC Digital Marketing Team visit:
www.semchennai.com
10
11. Cookies to identify user behavior
• Types of cookies
– Remarketing cookies with unique IDs for each remarketing campaign
to track the navigational flow of the visitor.
– Conversion cookies to identify converted users.
SEMC Digital Marketing Team visit:
www.semchennai.com
11
12. The phases of remarketing
• The customer visits the site for the first time
• Behavioral rules are applied to identify the right user
• Appropriate ads served based on the rules & cookies.
SEMC Digital Marketing Team visit:
www.semchennai.com
12
13. – Visitor phase-online : The customer visits the site for the first time
• A custom generated java script code downloaded from the ad
serving platform has to be placed in all identified landing pages in
the website.
• Every visit to a landing page or to an identified page in the
navigational funnel drops a remarketing cookie in the client
machine.
• Every converted visit drops a conversion cookie in the client
machine.
SEMC Digital Marketing Team visit:
www.semchennai.com
13
09/06/2012
14. – Visitor phase-offline
• Remarketing lists are created by categorizing users with a set of
rules based on these cookies.
• Eg. Rules:
» Product 1 page – thank you page=>show a product
specific ad
» Buy now page- thank you page=> show exclusive
offers/discounts
» Home page-thank you page=> brand specific ads-
subliminal remarketing
SEMC Digital Marketing Team visit:
www.semchennai.com
14
15. – Ad serving phase
• Customer visits a website opted in the ad publishing network.
• Ad servers decide the creative to be displayed to the user based
on the bidding preferences of the advertiser and the cookies set in
the client machine.
SEMC Digital Marketing Team visit:
www.semchennai.com
15
09/06/2012
16. Why some remarketing campaigns fail?
• Deemphasizing the lower funnel
– Missing out opportunity in the lead nurturing phase.
– Failure to connect with the existing/dropped off customers using
special discounts/exclusive offers.
• No filtering: Running expensive campaigns targeting the wider funnel
which in turn increase the ROI of the campaign.
• Un segmented remarketing lists: Same messaging irrespective of the
visited/exit page.
• Common creative: Using a common creative irrespective of the targeted
user.
SEMC Digital Marketing Team visit:
www.semchennai.com
16
17. Ad management
• Concerns
– Remarketing scripts has to be updated whenever there is a change in
the navigational flow of the website.
– Having separate cookies for each remarketing platform creates
concern over sharing the regular traffic between ad networks.
– The CPA based attribution model do not work.
SEMC Digital Marketing Team visit:
www.semchennai.com
17
18. • How an Ad management platform address the above concerns?
– No need for HTML edits after initial setup.
– The navigation funnel is well defined with categories.
– The attribution model will be clear.
– Quick & Easy reporting of CPA & ROI based performance metrics.
– A common cookie set that can be shared between mediums which in
turn helps to remarket between channels.
SEMC Digital Marketing Team visit:
www.semchennai.com
18
19. Pricing models
• Search remarketing works on a CPC model.
• Behavioral remarketing works on a CPM, CPC, CPA models varying with the
ad serving platforms.
• Most ad platforms offer CPC only to their high value customers.
• The trickiest part of CPA is that view through conversions also get counted
as conversions.
SEMC Digital Marketing Team visit:
www.semchennai.com
19
20. A successful remarketing campaign requires more than just science, it is
most productive when the art of persuasive creative's is applied to the
science.
SEMC Digital Marketing Team visit:
www.semchennai.com
20