P2: Activity 6: Use of New Technologies in Marketing

1. Trend
ForecastingVITRINA

2. Vitrina’s subscription offer includes market-leading trend
forecasting for fashion and the creative industries, design
validation and big data retail analytics.
Whether you are a designer, buyer, merchandiser, marketer or
strategist, we have a solution for you.
BACKGROUND

3.  Vitrina is the world’s leading trend authority, serving the
fashion and creative industries with market leading products
including Vitrina INstock, Vitrina Lifestyle & Interiors, Vitrina
StyleTrial and Vitrina Mindset.
 We enable our fashion and creative partners to make better
decisions about the products they design, produce and sell by
enhancing their creativity and reducing their risk.
 We give creative-led businesses the confidence to lead by
using global insights to get ahead.
SOLUTION

4. MARKETING STRATEGY
Marketing activity Person responsible Date of expected
completion
Success indicator
PRICE
Definition of price and
percentage of profit
designated to Fashion
Global Museum
Sales Director June 2018 Analysis of ROI, profit
and marketing to sales
PROMOTION
Campaign
communication with
print and online
advertising, media
release, event, social
media, public relations,
branding and artwork.
Creative Director February 2018 Advertising
measurements as
audience reached,
impacts awareness and
engagement, number of
followers on social
media and market
share.
PRODUCT STRATEGY
Investments in costumer
experience, fashion
history, global warming
awareness
Marketing Director December 2018 Research on public
perception about the
Vitrina brand

5. FACEBOOK INSTAGRAM PINTEREST
Branded content
+ advertising
Branded content
+ inspiration content
+ advertising
Inspiration content
Daily posts Daily posts Weekly posts
SOCIAL MEDIA

6.  Vitrina’s target is easy to identify. Most part of them are part
of the fashion world somehow – being enthusiastic, working in
the field, etc – and they are interested in clothes in every
matter, from the first craft to the dialogue it creates with the
world. They enjoy a luxurious lifestyle, have an critical profile,
passion for fashion, enjoy good restaurants and are always
willing to business. Male and female, usually between 23 and
50 years old, they are wealth and usually single, without kids.
When they look for clothes, they are not comparing price, they
are seeking something which says that they are in with the
trends and also reflect their personality. During holidays, you
can find them in Europe tasting good wine and tables of
cheese.
TARGET MARKET

7.  Creating a Fashion Museum is a huge opportunities to co-work
with prestigious brands from all around the globe, gaining
profits by strategy and brand image.
FINANCIAL OPPORTUNITIES

8. THANK YOU!