Language Logic provides text analytics and data processing solutions through its Ascribe platform. The platform processes over 200 million customer comments annually and delivers productivity improvements for research through automated coding, translation, and reporting capabilities. It offers comprehensive verbatim coding, translation, and transcription services globally with competitive pricing and high quality through experienced teams and a rigorous training and certification process for employees.
2. Leading Provider of “Voice of the Customer” Technology Solutions
INTRODUCTION
Language Logic
Language Logic is a leading provider of innovative text analytics software and solutions to businesses
throughout the world. Our customers, primarily Global 1000 companies and Market Research agencies, rely
on our data processing, analysis and reporting solutions to hear the “Voice of the Customer” to build
business value.
Our industry leading AscribeTM Customer Content platform is scalable, secure and flexible and recognized for
providing solutions to that enable revenue growth and deliver measurable return on investment (ROI).
• Global focus on delivering innovative “Voice of the Customer” technology solutions
• Industry leading reputation with 10 years of experience
• Over 300 global customers and used by 60% of the leading global market research firms
• Process more than 200 million customer comments each year on AscribeTM Customer Content platform
• Offer a wide spectrum product and services that addresses the needs of global corporate and market
research customers
Established in 1999 to provide productivity and quality solutions for the labor intensive verbatim coding and
data processing industry, Language Logic is recognized today as a leader in delivering solutions that drive
business value by creating better understanding and ongoing management of customer content.
Language Logic is passionate about building a global company valued by our clients, employees, business
partners, investors and communities. We are pioneers in developing innovative “Voice of the Customer”
technology solutions. Language Logic employs nearly 100 people and has offices in North America
(headquarters) and Europe.
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3. AscribeTM Solutions is known for Responsiveness, Quality and Cost Efficiency
CAPABILITIES
Language Logic
Language logic offers a broad range of data management, text analytics and coding services to clients
around the world. Both our industry leading AscribeTM Customer Content platform and our AscribeTM
Solutions team are recognized for providing results that enable revenue growth and deliver measurable
return on investment (ROI) for our customers.
AscribeTM Solutions offers comprehensive coding/translation/transcription services. Our leading
technology and experience allow us to deliver customers the highest quality coding services at globally
competitive prices.
• Broad Domain Expertise – Language Logic possesses meaningful expertise in the following industries:
Agriculture Hospitality
Automotive Legal
CPG Market Research
Entertainment Pharmaceutical
Financial Services Restaurant
Food & Beverage Telecommunication
Healthcare Textile Services
High Technology
• Experienced Team - Ascribe Solution's team is comprised of a highly trained and experienced staff:
− 63 Coders (22 Account Managers)
− 10 Dedicated Medical/Healthcare Coders/Account Managers
− 23 In-language Certified specialists:
French Scandinavian Languages
German Japanese
Italian Chinese, Mandarin, Cantonese
Spanish European/ Mexican Arabic Dialects
Portuguese, Latin American Korean
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Russian Hebrew
4. Summary of Services & Pricing
SERVICES & PRICING
Specific Services: AscribeTM Solutions offers comprehensive coding, translation and transcription services
to clients throughout the world. Whether a client needs simple overflow coding work or a comprehensive
outsourced solution, our service team can address the appropriate need. Our leading technology and
experience allow us to deliver customers the highest quality coding services at globally competitive prices.
• Verbatim Coding (English) – Our experienced staff of over 65 coders can manage your work from code
book design to data deliverables including interactive reports and graphics.
• Verbatim Coding (In-Language) –Ascribe ™ Solutions maintains a staff of over 23 professional multi-
lingual coders to complete international coding projects.
• Medical Coding – We have comment coders with Medical expertise available to assist with your
projects. Our medical team interpret and accurately categorize responses from doctors and healthcare
specialists.
• Verbatim Translation – This offering translates your respondents words to a desired language of
choice. Comments can be translated in conjunction with, or in place of coding.
• Verbatim Transcription - This offering transcribes your respondent’s words, images, or audio in an easy
to read and use format. Comments can be transcribed in conjunction with, or in place of coding.
Pricing Structure: There are two components to our pricing, the number of responses coded and the
timing of the work. We invoice for actual work done rather than an estimate, unless there are specific
arrangements.
*30% discount on tracker studies after the first 3 months of processing.
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5. Services Customized to Meet Client Needs
CUSTOMIZED SERVICES
Ascribe™ Solutions understands that no two clients are alike and we focus our efforts to exceed their
expectations. Whether a client needs simple overflow coding work or a comprehensive outsourced
solution, our service team can address the situation. We view ourselves as being your dedicated resource
for providing a professional and dependable solution, with experienced project managers who are trained
to address your needs.
PROPOSAL PHASE
Accept
Receive Bid Provide
Project
Request Response
Award
EXECUTION PHASE
Kick-off
Set-up Launch Complete
Scoping
Project Project Project
Meeting
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6. Quality, Responsiveness and Cost Efficiency
QUALITY & TIMELINESS
Quality: Ascribe™ Solutions recognizes that coding verbatim responses is subjective and contextual. We
ensure that our coders have excellent comprehension skills, as well as the ability understand the socio–
economic, political, historical, and geographical backgrounds of the respondents. Our client service
commitment goes beyond the ordinary. We know that our clients have high expectations, and we strive to
exceed them.
• 30 % quality auditing on every study.
• We have a dedicated team of supervisors and coders for each project.
• All coders have “graduated” from an extensive training program prior to completing live work.
• All translators are tested and certified by Language Testing International.
Responsiveness: Our teams operate in multiple shifts providing around the clock coverage for our
global clients, thus enabling fast turnaround times for their customers’ deadlines.
• Results delivered within 2 days after close of interviewing
• 24 hour service/ support available to all clients
• Capable of handling unlimited size studies, by taking advantage of Ascribe™ platform’s scalability
• Online portal access to real-time data and reporting
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7. Employee Training & Certification
EMPLOYEE TRAINING & CERTIFICATION
Training: Traditional coding and translation training program of 3-6 months. Staff training development is
an essential preliminary strategy to avoid problems through proactive planning. This may involve formal and
informal training, individual consultation, and teacher support groups with written and audio testing.
Training Process:
•Materials
Coding & Code development curriculums
Client specific coding manuals
•Methods
Paper exercises
Monthly group coding sessions
Dedicated Ascribe training site
•Measurements
Quality report measures Supervisor versus Coder results
Measurements across the board
Certification: Certification offers objective evidence to both translator and client that the translator
possesses professional competence in a specific language combination. Certification is a testament to
a translator's professional competence in translating from one specific language into another
All translators employed by Language Logic have obtained certification
• Language Certification with written and audio essay testing
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8. Native Language Coding & Translation
NATIVE LANGUAGE & TRANSLATION
Ascribe™ Solutions provides complete translation and Native Language Coding services in a variety of
languages. There are 23 professional linguists and 10 years of experience behind our translation and
coding services. Language barriers will never block you from your goal with our team as your partner.
Expand your opportunities, limit risk and maximize your initiatives with reliable, accurate and timely
translation and coding.
•Translation of verbatim, questionnaire, programs and concepts
•Translators and coders located in-country as well as US based
•Consistency
Adherence to standards
Progress Reporting
Quality Reviews
Ascribe™ Comparison tools
• Speed
– Concurrent translation, editing, and coding
– 24 Hour, 7 Day a Week access to Ascribe™
– Knowledge base of previously translated studies
– Translation while coding is happening
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10. AscribeTM Delivers Industry Leading Productivity Improvements
OVERVIEW
Market Research Value Chain
Gather Load Code Export Analyze
Unparalleled Customer Insight
Managing Unstructured & Structured Data
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11. AscribeTM Sources of Productivity Improvements
ASCRIBETM PRODUCTIVITY
Coding Process
Load Code Export
Automatic file loading Efficiencies gained from Automatic file export to
from multiple sources: the following: multiple applications:
• Load data and study • Auto Code when loading • Microsoft Office Applications
information from the data
following file types − Automatically codes new
• Confirmit
− Excel responses from previous • SPSS
coded work
− Mapped Ascii • Phrase Analyzer • CFMC
− CSV − Automatically organizes
− Tab delimited similar responses and • Ability to define your data output
consolidates to one line
− CFMC for rapid coding and create custom scripting files
− SPSS • Pattern Matching
− Confirmit − Automatically organizes • Real time results
similar responses and
• Define file types that groups together for rapid
are specific to client’s coding
Automatic Publishing and
situation and then • Intuitive User Interface
Reporting:
automate the process − Search functionality
− Related question • Use AscribeTM Publishing for
information
automatic graphing ,charting
− Filtering
and analysis
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12. Enhanced Reporting and Graphing Capabilities
GRAPHING CAPABILITIES
Language Logic enables enhanced graphing and reporting capabilities to allow customers to view
and export their data in a variety of ways. Ascribe™ offers the option of creating graphs and
exporting them directly to Microsoft Office applications.
Pie Chart - Pie charts are good illustrations when
considering how many parts of a whole
Bar Graphs - Bar graphs are a common type
of graph best suited for a qualitative
independent variable.
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13. Enhanced Reporting and Graphing Capabilities
GRAPHING CAPABILITIES
Correlation Matrices -Correlation matrices allow Co-occurrence Maps - A co-occurrence map
you to look at the strength and direction of a displays how frequently an idea or concept are
relationship between two concepts. applied. It also displays which ideas or concepts
are applied together.
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14. Account Manager
CONTACT
Nicole Price
Language Logic, LLC
nicole.price@languagelogic.net
Office: 513.241.9112 (ext. 22)
Mobile: 513.519.5446
North America Offices:
35 East 7th Street, Suite 620
Cincinnati, Ohio 45202
217 Executive Drive, Suite 101
Cranberry, PA 16063
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