Digital posters are an IT system that uses LCD or plasma screens to dynamically display advertising content to attract customers. The posters can be placed in waiting areas or storefronts. Advertisements are uploaded and managed remotely, and the content is targeted based on customer needs. Benefits include reduced printing and distribution costs, the ability to update campaigns quickly, and increased marketing efficiency and profits through more engaging dynamic content that leads to more purchases. The system is provided by ONLINET Group, a European leader in queue management and digital signage solutions with offices in 7 countries.

1. www.onlinet.eu
EXECUTIVE´S SUMMARY
Digital poster
What is this?
First of all is a solution that, with it´s dynamic images, will wake up, catch
and keep active the attention of a potential customer, who sits in a customer
waiting area or who even walks down the street. Secondly is an IT system with
hardware and software components, which consists of the following elements:
? LCD or Plasma TV
? player
PC or media
?CDS TV software
ONLINET
How does it work?
Placed in a customer waiting area or in a window display, the digital
posters represents the descendants of the classic, paper-based advertisings. It is
proven that a dynamic multimedia content will leave a deeper mark in those who
are watching, than the static marketing materials. Integrated with the Queue
Management System, the playlist can be overwritten, to always play on the screens
commercials, that stay closest to the customer needs. The commercials, campaigns,
preset multimedia content can be uploaded and managed from a central location.
What benefits will bring to you?
No more printing costs
No more printed material logistic costs
The adverts are out always in the right time and place
The distribution of a nationwide campaign can be done with a few clicks
The renewal of a campaign can be done with a few clicks
The dynamic content will attract more viewers
The targeted content will lead to more purchases
Marketing efficiency increased
More professional image
Profit increased
ONLINET Group in a nutshell
ONLINET Group is a European leader in developing, manufacturing Queue &
Customer Management Systems and Digital Signage solutions. With branches in 7
countries and resellers on 3 continents we provide solutions in the Financial,
Telecommunication, Retail, Healthcare, Education, Transport and Public sectors.
ONLINET through it’s systems manages around 500,000 customers daily, in more
than 1,200 Customer Services around the world.
ONLINET Group 1112 Budapest, Budaörsi út 161 - Tel: +36 1 309 1111 , Fax: +36 1 309 1112
E-mail: contact@onlinet.eu - Web: www.onlinet.eu