MCPC guerilla style

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Making the MCPC conference EVEN better

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  • Let me ask you a question. You’ll need to think honestly about this.... If, following, this session, you murder someone in the hotel, and someone asks how you are, what are you going to say? Let’s imagine it’s 6pm, you’re already on the 3 rd martini when you should be working, your boss calls, what are you going to say to them? Our point is that we’re all being creative every day, in the language we use, the way we dress, the things we do, and we’re all creative with the truth
  • MCPC guerilla style

    1. 1. Guerrilla co-creation, Bay-style A45 experiment at MCPC November 2011
    2. 2. <ul><li>co-creation </li></ul><ul><li>A radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations. </li></ul><ul><li>After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas they’d explored over the last few days. </li></ul><ul><li>So we co-created a solution, Guerrilla style: </li></ul><ul><li>We kidnapped 19 willing conference attendees </li></ul><ul><li>Stole 3 sheets of flipchart paper and 5 marker pens from the hotel reception </li></ul><ul><li>Commandeered 1 abandoned conference room for 45 minutes </li></ul><ul><li>Here’s what happened….. </li></ul><ul><li>We kidnapped a few willing attendees, found an abandoned conference room </li></ul>
    3. 3. <ul><li>Our objective </li></ul><ul><li>Invent ideas for the future of MCPC </li></ul>
    4. 5. <ul><li>MCPC 2012 will be more... </li></ul><ul><li>Social </li></ul><ul><li>Sharable </li></ul><ul><li>Active </li></ul><ul><li>Surprising </li></ul><ul><li>Navigable </li></ul><ul><li>Customised </li></ul><ul><li>Co-creative </li></ul>
    5. 6. <ul><li>Route 1: </li></ul><ul><li>MCPC Sorting Hat </li></ul><ul><li>An app to navigate the maze of choice! </li></ul><ul><li>1. Sorts the programme according to your interests </li></ul><ul><li>2. Produces an MCPC itinerary that’s 50% based on your chosen preferences and + 50% surprise choices </li></ul><ul><li>3. Customised materials with content and sponsors tailored to your interests </li></ul><ul><li>4. Social sorting: helps you find people on similar itineraries </li></ul>
    6. 7. <ul><li>Route 2: </li></ul><ul><li>MCPC Swizzle-Stick </li></ul><ul><li>Creating a transformational conference </li></ul><ul><li>1. Connects people before, during and after the event </li></ul><ul><li>2. Vibrates to tell you when like-minded people are close </li></ul><ul><li>3. Social presentation rule : 50% pre-prepared 50% active and improvised </li></ul><ul><li>4. Records all presentations and debates for sharing and follow-up </li></ul>
    7. 8. Thank you!

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