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MCPC guerilla style


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Making the MCPC conference EVEN better

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MCPC guerilla style

  1. 1. Guerrilla co-creation, Bay-style A45 experiment at MCPC November 2011
  2. 2. <ul><li>co-creation </li></ul><ul><li>A radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations. </li></ul><ul><li>After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas they’d explored over the last few days. </li></ul><ul><li>So we co-created a solution, Guerrilla style: </li></ul><ul><li>We kidnapped 19 willing conference attendees </li></ul><ul><li>Stole 3 sheets of flipchart paper and 5 marker pens from the hotel reception </li></ul><ul><li>Commandeered 1 abandoned conference room for 45 minutes </li></ul><ul><li>Here’s what happened….. </li></ul><ul><li>We kidnapped a few willing attendees, found an abandoned conference room </li></ul>
  3. 3. <ul><li>Our objective </li></ul><ul><li>Invent ideas for the future of MCPC </li></ul>
  4. 5. <ul><li>MCPC 2012 will be more... </li></ul><ul><li>Social </li></ul><ul><li>Sharable </li></ul><ul><li>Active </li></ul><ul><li>Surprising </li></ul><ul><li>Navigable </li></ul><ul><li>Customised </li></ul><ul><li>Co-creative </li></ul>
  5. 6. <ul><li>Route 1: </li></ul><ul><li>MCPC Sorting Hat </li></ul><ul><li>An app to navigate the maze of choice! </li></ul><ul><li>1. Sorts the programme according to your interests </li></ul><ul><li>2. Produces an MCPC itinerary that’s 50% based on your chosen preferences and + 50% surprise choices </li></ul><ul><li>3. Customised materials with content and sponsors tailored to your interests </li></ul><ul><li>4. Social sorting: helps you find people on similar itineraries </li></ul>
  6. 7. <ul><li>Route 2: </li></ul><ul><li>MCPC Swizzle-Stick </li></ul><ul><li>Creating a transformational conference </li></ul><ul><li>1. Connects people before, during and after the event </li></ul><ul><li>2. Vibrates to tell you when like-minded people are close </li></ul><ul><li>3. Social presentation rule : 50% pre-prepared 50% active and improvised </li></ul><ul><li>4. Records all presentations and debates for sharing and follow-up </li></ul>
  7. 8. Thank you!