Lucia Adams, making digital journalism sustainable

1,367 views

Published on

Presentation by Lucia Adams on making digital journalism sustainable at news:rewired - full stream ahead on 13 July 2012

Published in: News & Politics, Technology
  • Be the first to comment

Lucia Adams, making digital journalism sustainable

  1. 1. Text Lucia Adams, The Times @lucia_adamsMonday, July 16, 2012
  2. 2. Everyone said we were doomed...Monday, July 16, 2012
  3. 3. ...but we did it anywayMonday, July 16, 2012
  4. 4. The Times FT Telegraph Daily Mail Guardian Limited £2 free Free Free Free access £2 17p 15p £5.19 £2.50 £4 £2.99 £2.50 weekly chargesMonday, July 16, 2012
  5. 5. And now everyone is The Times FT Telegraph Daily Mail Guardian charging (on phones & Limited tablets) Web £2 free Free Free Free access iPhone £2 17p 15p £5.19 £2.50 iPad £4 £2.99 £2.50 weekly chargesMonday, July 16, 2012
  6. 6. New York Boston The WSJ Times Globe Economist Limited free Limited free Limited free Limited free access access access access $3.50 $1.99 $3.50 £2.70 $8 $3.99 weekly chargesMonday, July 16, 2012
  7. 7. And across the web at large New York Boston The WSJ Times Globe Economist Web Limited free Limited free Limited free Limited free access access access access iPhone $3.50 $1.99 $3.50 £2.70 iPad $8 $3.99 weekly chargesMonday, July 16, 2012
  8. 8. Readers are willing to pay...Monday, July 16, 2012
  9. 9. Readers are willing to pay... for Times journalism no matter where it is publishedMonday, July 16, 2012
  10. 10. Not charging?Monday, July 16, 2012
  11. 11. Not charging? Then high traffic is keyMonday, July 16, 2012
  12. 12. Not paying?Monday, July 16, 2012
  13. 13. Not paying? Then you’re probably the product, not the customerMonday, July 16, 2012
  14. 14. The Cycle CampaignMonday, July 16, 2012
  15. 15. The Cycle Campaign How readers shape the newsMonday, July 16, 2012
  16. 16. Experiences readers will keep coming back forMonday, July 16, 2012
  17. 17. The Live HubMonday, July 16, 2012
  18. 18. The Live Hub The second screen: changing how readers experience newsMonday, July 16, 2012
  19. 19. Text TextMonday, July 16, 2012

×