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Secrets Unique Content


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One of the most crucial aspects of search engine optimization is your content. Yet many website owners struggle with creating unique content with their website. During this session, we will show you the secrets to writing great, SEO friendly, content for your website.

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Secrets Unique Content

  1. 4. <ul><li>Founder and CEO 1 Choice 4 Your Store </li></ul><ul><li>Yahoo Small Business Partner </li></ul><ul><li> </li></ul><ul><li>Radio Host - </li></ul><ul><li>Educator of all things SEO and Yahoo! </li></ul>
  2. 5. Questions?
  3. 6. <ul><li>Cut down spending </li></ul><ul><li>Bring up profits </li></ul><ul><li>Get to the top of the search engines </li></ul><ul><li>Become an expert in your field </li></ul>Questions?
  4. 7. <ul><li>Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it &quot;ranks&quot;, the more searchers will visit that site. </li></ul><ul><li>Location Location Location </li></ul>Questions?
  5. 8. Questions?
  7. 13. <ul><ul><li>Won’t happen overnight </li></ul></ul><ul><ul><li>There is no magic pill </li></ul></ul><ul><ul><li>There are always fads </li></ul></ul><ul><ul><li>You can NOT stop once you see results </li></ul></ul><ul><ul><li>Stick to the basics! </li></ul></ul>Questions?
  8. 14. <ul><li>80% is content </li></ul><ul><li>80% is content </li></ul><ul><li>80% is content </li></ul><ul><li>Unique Content </li></ul><ul><li>Updated Content </li></ul><ul><li>Write For Users </li></ul><ul><li>RELEVANT Content </li></ul><ul><li>Well Written Content </li></ul><ul><ul><li>Grammar </li></ul></ul><ul><ul><li>Spelling </li></ul></ul>Questions?
  9. 15. <ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul><ul><li>Content </li></ul>Questions? Did someone say content?
  10. 16. Questions?
  11. 17. Questions?
  12. 18. Questions?
  13. 19. <ul><li>Least focused on – MOST IMPORTANT </li></ul><ul><ul><li>Should contain enough information to answer buyer questions about the product Who…What…When…Why…Where…How </li></ul></ul><ul><ul><li>Who is this product for? </li></ul></ul><ul><ul><li>What is this product? </li></ul></ul><ul><ul><li>When do they need or use this product? </li></ul></ul><ul><ul><li>Why do they need this product? </li></ul></ul><ul><ul><li>Where do they use this product? </li></ul></ul><ul><ul><li>How do they use this product? </li></ul></ul>Questions?
  14. 20. <ul><li>Name – Blue Windbreaker Jacket </li></ul><ul><li>Description – Made specifically for frogs (who) , our Blue Windbreaker Jacket (what) is made of 100% poly micro poplin. Not only will this jacket keep you warm on cold nights (when) on your lily-pad (where) , it is also water-repellent and wind-resistant (how) . Makes a great gift too! (why) </li></ul>Questions?
  15. 21. <ul><li>It will not help you </li></ul><ul><li>It will get you banned </li></ul><ul><li>Short term results </li></ul><ul><li>Think long term </li></ul><ul><li>Write naturally </li></ul>
  16. 22. <ul><li>Create a Persona </li></ul><ul><li>Frame Picture </li></ul><ul><li>Talk and Record </li></ul><ul><li>Transcribe </li></ul>
  17. 27. <ul><li>Grab your partner </li></ul><ul><li>Grab your kid </li></ul><ul><li>Grab your best friend </li></ul>Questions?
  18. 28. <ul><li>Featured Product </li></ul><ul><ul><li>Left Side </li></ul></ul><ul><ul><li>Right Side </li></ul></ul><ul><li>Add New Products </li></ul><ul><li>Blogs </li></ul><ul><ul><li>What do you write? </li></ul></ul><ul><ul><li>Who do you use? </li></ul></ul><ul><ul><ul><li>Wordpress </li></ul></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><li>Feed Burner </li></ul>Questions?
  19. 29. <ul><li>Time </li></ul><ul><li>Meta Title </li></ul><ul><li>Meta Keywords </li></ul><ul><li>Meta Descriptions </li></ul><ul><li>Links </li></ul><ul><li>File Size </li></ul><ul><li>Coding and Design </li></ul><ul><li>Javascripting </li></ul><ul><li>Flash </li></ul><ul><li> </li></ul>Questions?
  20. 30. <ul><li>Write for your customers NOT search engines </li></ul><ul><li>Focus on ONE page and ONE page only </li></ul><ul><li>Use the cache in your research </li></ul><ul><li>Research keywords and work backwards </li></ul><ul><li>Watch your references </li></ul><ul><li>Keep a SEO Journal next to your computer </li></ul><ul><ul><li>Date </li></ul></ul><ul><ul><li>Search Engine </li></ul></ul><ul><ul><li>Keyword Phrase </li></ul></ul><ul><ul><li>Rank </li></ul></ul><ul><ul><li>Actions </li></ul></ul><ul><li>Do not give up! </li></ul>Questions? 12-19 Google #1 Yahoo Store Design Updated Home Page
  21. 31. <ul><li>Behavior Ranking Logic </li></ul><ul><ul><li>Lets go search </li></ul></ul><ul><li>Changes In Search </li></ul><ul><ul><li>Live Demo </li></ul></ul>Questions?
  22. 32. <ul><li>Question and Answers </li></ul><ul><li>Links to Yahoo Help </li></ul><ul><li>Information on promotional tools </li></ul><ul><li>Resources available for education </li></ul><ul><li>Have Questions? Call us 888-312-7839 </li></ul>Questions? [email_address]