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Maximize Advertising Campaigns
        with Social TV Audience Insights
        Discover the themes, brands, and
        celebrity affinities of network programs


© 2012 Networked Insights
Fans of “Glee” and Lea Michele are always interested in
discussing health and lifestyles; during the last
month, beachwear has become a popular conversation topic.


© 2012 Networked Insights
Fans of “Revenge” are also big Disney fans. Over the last
month, they’ve shared spring break plans to visit Disneyland
and Disney World. They also discuss which airlines they
prefer, and which ones they don’t.




© 2012 Networked Insights
In the last month, “Once Upon a Time” viewers have
discussed playing online multiplayer games like the recently
released “Star Wars: The Old Republic.”
© 2012 Networked Insights
Over the last month, some fans of “The Voice” began sharing
their wedding plans with one another and discussing which
retailers offer the best wedding registries.




© 2012 Networked Insights
One of the top off-topics with viewers of “How I Met Your Mother”
recently has been home ownership and what online shopping deals
are available for new furniture.




© 2012 Networked Insights
A good portion of recent “Two and a Half Men” conversations
came from gaming websites based on simple Facebook games
like Zynga’s “Words With Friends.”




© 2012 Networked Insights
A significant number of recent “Community”-related conversations
have come from dedicated TV fan sites. Along with discussing various
shows, fans talk about the best places to purchase episodes on DVD.
© 2012 Networked Insights
Want to learn more?
    Networked Insights can help you:
    • Determine which brands are best suited for certain
      TV shows
    • Discover new audience segmentsto target within
      certain TV shows
    • Leverage real-timedata on a TV show to unlock new
      advertiser opportunities
    • Use social data to demonstrate valueof integrated
      marketing campaigns across TV and digital

© 2012 Networked Insights
Ready to get started?
                            Visit:
                            NetworkedInsights.com

                            Call Us:
                            646.545.3900

                            Email:
                            Hello@NetworkedInsights.com




© 2012 Networked Insights

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Maximize Advertising Campaigns with Social TV Audience Insights

  • 1. Maximize Advertising Campaigns with Social TV Audience Insights Discover the themes, brands, and celebrity affinities of network programs © 2012 Networked Insights
  • 2. Fans of “Glee” and Lea Michele are always interested in discussing health and lifestyles; during the last month, beachwear has become a popular conversation topic. © 2012 Networked Insights
  • 3. Fans of “Revenge” are also big Disney fans. Over the last month, they’ve shared spring break plans to visit Disneyland and Disney World. They also discuss which airlines they prefer, and which ones they don’t. © 2012 Networked Insights
  • 4. In the last month, “Once Upon a Time” viewers have discussed playing online multiplayer games like the recently released “Star Wars: The Old Republic.” © 2012 Networked Insights
  • 5. Over the last month, some fans of “The Voice” began sharing their wedding plans with one another and discussing which retailers offer the best wedding registries. © 2012 Networked Insights
  • 6. One of the top off-topics with viewers of “How I Met Your Mother” recently has been home ownership and what online shopping deals are available for new furniture. © 2012 Networked Insights
  • 7. A good portion of recent “Two and a Half Men” conversations came from gaming websites based on simple Facebook games like Zynga’s “Words With Friends.” © 2012 Networked Insights
  • 8. A significant number of recent “Community”-related conversations have come from dedicated TV fan sites. Along with discussing various shows, fans talk about the best places to purchase episodes on DVD. © 2012 Networked Insights
  • 9. Want to learn more? Networked Insights can help you: • Determine which brands are best suited for certain TV shows • Discover new audience segmentsto target within certain TV shows • Leverage real-timedata on a TV show to unlock new advertiser opportunities • Use social data to demonstrate valueof integrated marketing campaigns across TV and digital © 2012 Networked Insights
  • 10. Ready to get started? Visit: NetworkedInsights.com Call Us: 646.545.3900 Email: Hello@NetworkedInsights.com © 2012 Networked Insights