Accelerating Innovation Through Graph Thinking
Neo4j Innovation Lab
Neo4j Innovation Lab
IN THEORY THERE IS NO
DIFFERENCE BETWEEN
THEORY AND PRACTICE.
IN PRACTICE THERE IS.
– Yogi Berra / Jan L. A. van de Snepscheut
!Hi!
Stefan Wendin
Neo4j Innovation Lab Leader EMEA
PLEASE CONNECT:
stefan.wendin@neo4j.com

linkedin.com/in/stefanwendin
Neo4j Innovation Lab
INNOVATION
/ɪnəˈveɪʃ(ə)n/

noun

Innovation is a "new idea, creative thoughts, new imaginations in form of device or method".
However, innovation is often also viewed as the application of better solutions that meet new
requirements, unarticulated needs, or existing market needs. Wikipedia
Neo4j Innovation Lab
CURIOUS
We where all creative geniuses…
Neo4j Innovation Lab
90% OF ALL THOUGHTS
ARE REPETITIVE
– Fred Luskin Oxford University
Neo4j Innovation Lab
MENTAL

MODELS
Artificial flying: The Frost flying Machine
Neo4j Innovation Lab
UNLEARN
Unlearning is not about forgetting.
It’s about the ability to choose an alternative mental model or paradigm.
LEARN: We add new skills or knowledge to what we already know.
Neo4j Innovation Lab
Neo4j Innovation Lab
Neo4j Innovation Lab
Neo4j Innovation Lab
Neo4j Innovation Lab
Neo4j + Design Thinking =
A story where the whole is greater than the sum of its parts.
Neo4j Innovation Lab
"
Neo4j Innovation Lab
Accelerating Innovation Through Graph Thinking
Neo4j Innovation Lab
Help companies accelerate innovation and
digital transformation through graph thinking
What we do
Neo4j Innovation Lab
We generate and prototype graph projects
together with customers and prospects
How we do it
Neo4j Innovation Lab
Neo4j Innovation Lab
Expected Outcome
To provide a deep understanding of graph thinking and the
new possibilities in innovation and digital transformation
that is enabled by adopting Neo4j and graphs
Guaranteed
A 3,5 day workshop — The Innovation Lab Sprint
Methodology
Neo4j Innovation Lab
Value
“Graph Thinking” is about
considering connections in
data as important as the
data itself.
Graph Platform
Neo4j is a native graph platform which
executes connected workloads faster than
any other database management system.
Neo4j Innovation Lab
Prototyping
The use cases, products and
services that will be available as
a possibility for your company
PrototypingValue Graph Platform
Neo4j Innovation Lab
See it
materialiZe in
Neo4j
Reveal your
potential with
connected data.
Experience the
difference with
something tangible
1 2 3
Methodology
See it
materialiZe in
Neo4j
Reveal your
potential with
connected data.
Experience the
difference with
something tangible
The Lab in A Nutshell #
Neo4j Innovation Lab
Identify Target
Use Case
Generate
Data Model
Related “Graph
Questions”
Executive Feedback
Presentation
Build Prototype/
Wireframes
Neo4j Innovation Lab
Executive Feedback
Presentation
Executive Feedback
Presentation
Build Prototype/Wireframes
Key entitiesNorth StarOpportunitiesChallenges Identify Target
Use Case
Generate Data
Model
Related “Graph
Questions”
Source data to
populate model
Storyboarding/
Mockups
Identify Stakeholders /
Personas / Synopsis
Build QueryImport Data
Finalize & Present
Day 3.5
Neo4j Innovation Lab
The Neo4j Innovation
Lab Experience
Neo4j Innovation Lab
Generating
Use Cases
Neo4j Innovation Lab
CIO
BI Analysts
Chief Architect
Neo4j Innovation Lab
Head of Digital Innovation
UX Designer
Lead Developer
Machine Learning/
Data Scientist
Neo4j Innovation Lab
Data Modeling
Neo4j Innovation Lab
Adam Cowley, Neo4j
Field Engineer
Data Modeling
Neo4j Innovation Lab
Data Modeling
Eric Monk, Neo4j PS-
consultantData Scientist
Director of AI
Data Scientist
Innovation Lab
Leader
Neo4j Innovation Lab
Data Modeling
Neo4j Innovation Lab
UX-Designer
Risk Analyst
CIO
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Building
Prototypes
Neo4j Innovation Lab
Neo4j Innovation Lab
Neo4j Innovation Lab
The Team
Neo4j Innovation Lab
“Strategy”
Customer’s Team
(Between 3-7 participants)
+
“IT”
“Digitization” “Sales”
“Operations” “R&D/Innovation”
Who should participate in a sprint?
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team
Neo4j Innovation Lab
Measuring
Impact
Neo4j Innovation Lab
Software Companies
Heavy Industry
FMCG
Cruising Companies
Logistics
Financial Services
Media
Health Care
Energy
Telco
Industries Use Cases
Recommendation Engines
Smart Cities
Personalization
Fraud Detection
Data Lineage
Construction Planning
Regulatory Compliance
Media Advertising Systems
Supply Chain
Preventive Health Care Tools
Churn Prediction
Customer Service Automation
Adaptive Customer Journey Mapping
Retail
Churn Prediction
Neo4j Innovation Lab
Measuring
Impact
“The productivity and output enabled by
how the days were structure and the
exercises within the sessions has been an
eye-opener.”
— Procter & Gamble
“Very impressed. Intense and fun! We got
a lot done in just a week. Great experience
and super effective.”
— Santander Consumer Bank
“Unexpected and pretty incredible that it’s
possible to achieve such relevant and
applicable results in such a limited time
period.”
— Schibsted Media Group
“Involving. Knowledge building. Fun!
Extremely valuable and mind opening”
— Alfa Laval
Neo4j Innovation Lab
Fraud Detection
Customer
Journey Lab
Master Data
Management
NLP

Customer Service
16-18 April08-10 Jan 20-22 Aug 12-14 Nov
Q1 Q2 Q3 Q4
Preexisting
Backlog
Neo4j Innovation Lab
LABX4
Neo4j Innovation Lab
LABX4
4 labs delivered during a year on a quarterly basis
STANDARD LAB
A 3,5 day workshop — The Innovation Lab Sprint
How to start?
Thanks!
Stefan Wendin
Neo4j Innovation Lab Leader EMEA
PLEASE CONNECT:
stefan.wendin@neo4j.com

linkedin.com/in/stefanwendin
Eventually everything connects - people,
ideas, objects. The quality of the
connections is the key to quality per se
– Charles Eames
Neo4j Innovation Lab

Neo4j Innovation Lab, Stefan Wendin, Neo4j