facesorfaces

1. Client brief- Nell Sealey
Client:FACES(https://facesorfaces.bigcartel.com/ ,@facesorfaces)
Project description:To presentthe artistandshow the developmentof hiswork.Iwill scoutout
locations inwhichhisgraffiti isfoundandcapturingthe brandaestheticwithmodelsinacandid
atmosphere. The imageswill promote hisworkandcanvasesinwhichhe isnow selling. Iwill
produce 3-4 shoots.
Final outcomes must include:
 Provide afinal editednumberof around30 – 40 imagesto client(approximately10per
shoot).Noneditedimagescanbe sentbeforehandforthe clienttochoose theirpreferred
imagesforediting
 Aspectstobe visuallypresentinall shoots:
o A graphicand grunge style reflectingskate culture
o Stayingonbrand: the artist typicallykeepshisidentityhiddenonhissocial medias,
and therefore Iwill use thisideainmywork
o Ensuringthe personinthe image isola’starget customer– any
clothes/jewellery/hairstylesare inkeepingwiththat.Ola’stargetcustomerhasa
clean,minimal,smartcasual style,male orfemale
o Composition,framingandstyle of the shots – focusingonsimplicity.Shotsare tobe
cleanand minimal withfocusonthe products,location, the style of the model and
whatthe model isusingthe productsfor.
 Locationsmustresonate the typical situationwhere the canvasesreflectinstyle andculture.
 Each locationmusthave a grunge,urban and skate aesthetic.
First shoot
Location: WiltonAvenue,Southampton,where alotof hisworkis visible inalleywaysaroundhis
area.
Lighting: Natural daylightsothatthe imagesare clear.
When:Thursday28th
February,midday(12-3pm) whenthe sunishighest(toavoidshadows).
Who:male model (20) dressedcasual (wearingafacesorfacest-shirt)
Products used:t-shirtand graffiti onwalls
Scene:urban atmosphere,model walksinfrontof graffiti withface covered/notvisible.
Anglesand composition:
 Low angle tocreate more interestingvisuals
 Walkinginfrontof graffiti
 Straightshotsto mimica graphic designstyle
 Exploringexperimentationwithshadows.
Backgrounds:
 Brick wall/urbanvibes
 Graffiti
 Avoidgettingsky/greeneryinthe shot
Secondshoot:
Location: Studio
When:Friday 1st
March, go at lunchto avoidgettinginthe wayof otherartists
Lighting: I will be usingflashandinteriorlighting
Who:Facesorfacesartist(Ollie Wells)
Ola products used: Canvasesandexhibitionwork
Scene:Artistissittingona chairin frontof hisexhibition,withhisface coveredbya‘faces’canvas.

2. Anglesand composition:
 Shootmodel invariousplacesaroundthe exhibition
 In frontof the work, spraypainting(close upwith55mm lens)
 Shotsof exhibitionwork
 Shotsof artistholdingupexhibitionwork
 Close upof facest-shirt
Backgrounds:
 Exhibitionwork
 Avoidgettingotherpeopleinthe shot
Third shoot
Location: AroundSouthamptonCityCentre
When:Saturday3rd
March, shootat nightto use flash toachieve grunge-likefilmappearance
Who:Male model,20, wearingcasual clothes(hood –face covered)
Products used:facest-shirt,graffiti
Scene:Under tunnels,modelwalksinfrontof graffiti
Anglesand composition:
 Low angle
 Under tunnel
 Model will walkpast graffiti andIwill capture theirsilhouette /shadow
Backgrounds:
 Brick wall
 Tiledwalls(anglessothatthe flashdoesnotreflect)
Final details:
 productsneeded: T-shirt,canvases
 These imagescanbe usedto promote the productson the website/socialmedia
 Imageswill be sentviaFacebook
 Imageswill be sentasJPEG files,bothhighresolutionandlow resolutionif required
 The photographerwill be responsible for
o Findingmodelsforeachshoot
o Visitingeachlocationbeforehandtounderstandthe layoutandlighting
o Contactingthe studiotoensure thatthere are no exhibitions.