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In a challenging marketplace, it seems counterintuitive to spend human and financial capital on creating a community for non-residential graduate students. The truth is that hosting events, building community, and sharing resources with students - past, present, and future - buys you more than print and radio ads just for your 'program' or 'school' can. In this session, attendees discovered where to begin their efforts and how to direct and maximize efforts already underway to represent the best of their programs through events, supporting the existing community, and attracting higher value students. Increasing the engagement of alumni and current students can be a positive side-effect or the driving force behind your efforts.
This session was presented by Sarah-Jane Ripa at the 2012 Annual Conference of the New England Association of Graduate Admissions Professionals at Sacred Heart University on November 16, 2012.