Being found in commercial search engines, like Google, and writing indexable content have largely been on the periphery of library web development practice. In this session, we will explore the mechanics and principles of white hat SEO, identify components that contribute to successful harvesting of library web sites and microsites, and discuss the need to make library content findable in broader online settings. Come learn why SEO is not just "snake oil" and can be an integral part of library marketing and outreach initiatives.
Presented by Jason Clark: Jason is the Head of Digital Access and Web Services at Montana State University Library, where he builds library web applications and sets digital content strategies. You can find him online at http://jasonclark.info/ or on Twitter @jaclark.