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User centred design and students' library search behaviours

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A presentation given by Kathy Martin and Vernon Fowler at the inaugural EDS user group meeting, 9th February 2016.

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User centred design and students' library search behaviours

  1. 1. Researching students’ library search behaviours Kathy Martin & Vernon Fowler
  2. 2. Outline •Library User Centred Design •Our problems •Our research •Where to from here
  3. 3. Adapted from: User-centered design at libraries
  4. 4. Citations "Library search is not as accessible as some other university websites. Often I go to another university library website (e.g. James Cook University) as they are easier to use, specifically when downloading citations into EndNote and carrying out general searches."
  5. 5. Personalisation "I also would like to be able to set search preferences for database searches as I seem to have to select databases and journals I want to search each time and I can never remember what I did last time."
  6. 6. The hierarchy of effort to fix a broken user experience Source: Fixing A Broken User Experience by Stefan Klocek
  7. 7. Source: User Studies | NCSU Libraries
  8. 8. Interviewing users Key guide
  9. 9. Screening & Recruiting Source: https://www.nngroup.com/articles/how-many-test-users/Source: https://www.nngroup.com/articles/guesses-vs-data/
  10. 10. Inclusive research Source: Stop ignoring the ‘too hard basket’ and get better outcomes through inclusive user testing by Meera Pankhania
  11. 11. Plain language Sketchnote by Matthew MagainSource: Top 5 problems with library websites – a review of recent usability studies
  12. 12. Recruit Sketchnote by Matthew Magain
  13. 13. Evaluate Sketchnote by Matthew Magain
  14. 14. BYO Sketchnote by Matthew Magain
  15. 15. Neutral space Source: When to Use Which User-Experience Research Methods
  16. 16. Interviews • 15 sessions over 24.6 weeks • 170 observations • 236 discovery related significance points
  17. 17. Source: Everything you need to plan and share user research with Trello
  18. 18. Tools – simple, mostly free • Trello in Chrome with Trelabels & Trellists • Workflowy • Reframer (in beta) • oTranscribe • Typeform + Google forms • Airtable • Zapier • LiveScribe, smart-pen, notebook & iPod for audio synch’ed notes • Cameras – several! Image: livescribe.com/au/smartpen/ls3/
  19. 19. Fieldworkers •Consistency •Field team – involve from start
  20. 20. Role tasks • Provide journal titles • Edit interview guide & communications • Staff test drive our sessions (4) • Back-up field observer • Social media team • Additional recruiting • Phone screening – invaluable • Process incentives
  21. 21. Constraints • Avoiding students exam and busy times • Staff leave & juggling regular commitments • Travel time between campuses • Debriefing immediately after interview not always possible • Time to transcribe
  22. 22. Empathy Pattern finding Source: Practical Empathy by Indi Young
  23. 23. “ensure your tags are relevant to your project, simple to add & comprehend, and restricted to only the most necessary” Source: How to tag observations after a session
  24. 24. LIVE Students Source: Reframer strikes a chord … diagram
  25. 25. Students
  26. 26. Library staff
  27. 27. Bugs & pain points • PDF non-accessibility • Unaware of filters and facets • Search facets interface not accessible • A-Z databases unwieldy and difficult to navigate • Two places to sign-in? • Multiple records for the same resource • Downloading chapters vs entire ebook • Mystery meat navigation • Two letter codes in advanced search • Link phrase to access e-books unintuitive Image: leapfrogging.com/2013/06/20/painstorming-for-innovation/
  28. 28. Task models Templates available http://www.cxpar tners.co.uk/ux- resources/ Source: Communicating the user experience by Richard Caddick and Steve Cable
  29. 29. Search Browse results Add to folder Email items Full text Last 5 years View folder Users need to easily move between these different options in order to select relevant results. Student looks up current units & assignments before beginning search. Folder has items How many? E-mail from: ephost@epnet.com Citation options unsuitable Goal: gather full text materials ? Source: 10 Usability Heuristics for User Interface Design by Jakob Nielson
  30. 30. Evaluation Source: How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website
  31. 31. Evaluation By participants Source: Measuring Usability With The System Usability Scale (SUS)
  32. 32. The average System Usability Scale score is 68. Source: Measuring Usability With The System Usability Scale (SUS)
  33. 33. Library search evaluation Library staff Student participants
  34. 34. Where to from here 1. Further data analysis: • Student interviews • Library Client Survey comments • Analytics data 2. Conceptual Design 3. Design and prototyping
  35. 35. Take aways •What's involved •Inspire your library •Include users Public domain image
  36. 36. User Experience research methods j.mp/UXresearchmethodsinterest 1-day workshops Andy Priestner June 6th - 9th Melbourne
  37. 37. Questions & comments

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