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Telling Your Story Staking   Your  Claim   in  the     Cider Revolution Devlin  Endean  Marke.ng  Group  
Businesses  are  built  on   connection  and  conversation.     Devlin  Endean  Marke.ng  Group  
In many many ways   Devlin  Endean  Marke.ng  Group  
In  small   business   especially,     the  product     and  person     are     intertwined.   Devlin  Endean  Marke.ng  Group  
That’s  why     story- telling   is  so     important     to  your   business   success.   Devlin  Endean  Marke.ng  Group  
BECAUSE when  you  know   someone’s   story,     you  can  create   las.ng   rela.onships.       Devlin  Endean  Marke.ng  Group  
Powerful  stories       cut through the clutter   and  make  you  memorable.   Devlin  Endean  Marke.ng  Group  
It  can  also  make  you  fundable.       The best story wins! Devlin  Endean  Marke.ng  Group  
Creates  the  most  powerful   marke:ng  any  business  can  have   WORD OF MOUTH   Devlin  Endean  Marke.ng  Group  
Devlin  Endean  Marke.ng  Group  
It’s  not  just  about  marke:ng.     It’s  about                          BRAIN SCIENCE Devlin  Endean  Marke.ng  Group  
Neuroscien.sts     have  determined     there  is  a  gene     in  our  le?  brain     that  interprets     memories     into     stories       Devlin  Endean  Marke.ng  Group  
-­‐  Brain  is  hardwired for narratives     -­‐  Stories  help  us     navigate  the  world     and  determine     where  to  place     our  trust                             Devlin  Endean  Marke.ng  Group  
Everyone  knows  their  stories.       Devlin  Endean  Marke.ng  Group  
These  people  told  me  their  story  ONCE   –  and it stuck.       Jeff  Ericson   ScoF  Fraser   Dave  Dahl   Devlin  Endean  Marke.ng  Group  
Devlin  Endean  Marke.ng  Group  
WORKSHOP     7 steps     to  telling  your  story     based  on     7 questions   customers  will  ask   Devlin  Endean  Marke.ng  Group  
Business Story Pyramid Elevator  speech/USP,   niche/experJse   1 2 3 4 5 6 Lifelong  engagement   7 Devlin  Endean  Marke.ng  Group  
1.  What  makes     your  business  unique?   Devlin  Endean  Marke.ng  Group  
2.  What  is  interes.ng  about  how   your  company  was  founded,     or  about  the  founder?   Devlin  Endean  Marke.ng  Group  
3.  What  inspires  you     about  this  business?   4.  What  was  the   turning  point  that   changed  your   business?   Devlin  Endean  Marke.ng  Group  
5.  How  has  your  business   evolved  and  what  has     been  the  outcome?   Devlin  Endean  Marke.ng  Group  
6.  What  things  do  you  consider   normal  that  others  might  consider   interes.ng  or  awesome?   Devlin  Endean  Marke.ng  Group  
7.  What  are  you  doing  next?   Devlin  Endean  Marke.ng  Group  
Tell your story. Tell it often. Your customers want it. Your business depends on it. Devlin  Endean  Marke.ng  Group  
Experts  in  hospitality,  tourism,  food  and  beverage   Nan  Devlin,  MTA   nan@devlinendean.com   Devlin  Endean  Marke.ng  Group  

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Telling your story cider agritourism

  • 1. Telling Your Story Staking   Your  Claim   in  the     Cider Revolution Devlin  Endean  Marke.ng  Group  
  • 2. Businesses  are  built  on   connection  and  conversation.     Devlin  Endean  Marke.ng  Group  
  • 3. In many many ways   Devlin  Endean  Marke.ng  Group  
  • 4. In  small   business   especially,     the  product     and  person     are     intertwined.   Devlin  Endean  Marke.ng  Group  
  • 5. That’s  why     story- telling   is  so     important     to  your   business   success.   Devlin  Endean  Marke.ng  Group  
  • 6. BECAUSE when  you  know   someone’s   story,     you  can  create   las.ng   rela.onships.       Devlin  Endean  Marke.ng  Group  
  • 7. Powerful  stories       cut through the clutter   and  make  you  memorable.   Devlin  Endean  Marke.ng  Group  
  • 8. It  can  also  make  you  fundable.       The best story wins! Devlin  Endean  Marke.ng  Group  
  • 9. Creates  the  most  powerful   marke:ng  any  business  can  have   WORD OF MOUTH   Devlin  Endean  Marke.ng  Group  
  • 11. It’s  not  just  about  marke:ng.     It’s  about                          BRAIN SCIENCE Devlin  Endean  Marke.ng  Group  
  • 12. Neuroscien.sts     have  determined     there  is  a  gene     in  our  le?  brain     that  interprets     memories     into     stories       Devlin  Endean  Marke.ng  Group  
  • 13. -­‐  Brain  is  hardwired for narratives     -­‐  Stories  help  us     navigate  the  world     and  determine     where  to  place     our  trust                             Devlin  Endean  Marke.ng  Group  
  • 14. Everyone  knows  their  stories.       Devlin  Endean  Marke.ng  Group  
  • 15. These  people  told  me  their  story  ONCE   –  and it stuck.       Jeff  Ericson   ScoF  Fraser   Dave  Dahl   Devlin  Endean  Marke.ng  Group  
  • 17. WORKSHOP     7 steps     to  telling  your  story     based  on     7 questions   customers  will  ask   Devlin  Endean  Marke.ng  Group  
  • 18. Business Story Pyramid Elevator  speech/USP,   niche/experJse   1 2 3 4 5 6 Lifelong  engagement   7 Devlin  Endean  Marke.ng  Group  
  • 19. 1.  What  makes     your  business  unique?   Devlin  Endean  Marke.ng  Group  
  • 20. 2.  What  is  interes.ng  about  how   your  company  was  founded,     or  about  the  founder?   Devlin  Endean  Marke.ng  Group  
  • 21. 3.  What  inspires  you     about  this  business?   4.  What  was  the   turning  point  that   changed  your   business?   Devlin  Endean  Marke.ng  Group  
  • 22. 5.  How  has  your  business   evolved  and  what  has     been  the  outcome?   Devlin  Endean  Marke.ng  Group  
  • 23. 6.  What  things  do  you  consider   normal  that  others  might  consider   interes.ng  or  awesome?   Devlin  Endean  Marke.ng  Group  
  • 24. 7.  What  are  you  doing  next?   Devlin  Endean  Marke.ng  Group  
  • 25. Tell your story. Tell it often. Your customers want it. Your business depends on it. Devlin  Endean  Marke.ng  Group  
  • 26. Experts  in  hospitality,  tourism,  food  and  beverage   Nan  Devlin,  MTA   nan@devlinendean.com   Devlin  Endean  Marke.ng  Group