Amazon Digital Marketing Activities And Global Market...
Name
Course
Institution
Date
Amazon Digital Marketing Activities
Executive Summary
In this report, Amazon has been found to be on the forefront towards exploiting market opportunities
created by digital technologies. The company has resourcefully applied innovative digital
technology to provide flexible merchandising, as well as personalized marketing services. Through
the use of digital marketing technology, Amazon has been able to establish, maintain and strengthen
a long term competitive advantage within its industry and beyond. As recommended in this report,
the company needs to focus on steady improvement on its digital technology infrastructure based on
the market environment trends, which include investing more in research and development.
Introduction
The global marketplace is changing at an unprecedented pace. Driven by the evolving technologies,
business organizations should be on the lookout, or else their competitive advantages might be
surpassed within a blink of an eye. This report has comprehensively discussed the digital marketing
activities executed by Amazon Corporation, a company that is well recognized globally for leading
others in the area of e–commerce. In addition, this report has also evaluated the effectiveness of the
company's digital marketing activities with respect to their impact on its competitive advantage,
after which recommendations are also proposed.
The Company Background
Amazon Corporation is a US–based e–commerce company that was
... Get more on HelpWriting.net ...

A Proposed Communication Strategy Throughout The...
Gantt Chart:
6. A proposed communication strategy throughout the implementation of the marketing activities.
Your communication strategy should ensure that all team members are kept informed of each other's
activities.
 Draft an email, formal letter or other written response: Emails made through company's server
make it more standardised and formal which can have legal binding in the event of conflicts. So, all
the emails must be made through the company servers so that business can have legal record of
what's going on the business and if there is any kind of mis activity being taking place in the
business.
 Organise a meeting: Meeting helps the entire member to gather at one place and discuss the
marketing strategies and also get ... Show more content on Helpwriting.net ...
DC Company is also commuted towards providing Charity facilities like free medical camps and
free food camps in order to grow their goodwill and have better name in the society.
3. Promote employee hobby clubs. Facilities: Every person have some kind of hobby which he want
to peruse but due to work pressure it sometimes is not possible, so DC Company has also decided to
promote a hobby club for employees with which they can do their hobbies at free times. It not only
helps them to have positive work attitude but also decreases the chances of many health diseases
which comes with tensions and other form of work related stress.
Action plan for implementing the team building activity:
Team building activity Starting time Ending time Communication strategies used during the
implementation
1. Provide comfortable rest place for breaks. 11/05/17 12/05/18 Discuss options: Employees can
have free form of communication at their breaks. There is no need of any kind of formal procedure
required to follow at breaks unless and until information is confidential.
2. Provide company sponsorship for sports teams and challenges for charity like half marathons.
11/05/17 12/05/18

Bsbmkg414 Undertake Marketing Activities
BSBMKG414 Undertake marketing activities
Assessment Task 2: Plan marketing activities
In this assignment I would like to discuss AL Entertainment which locates in Melbourne CBD.
Conduct research on trends in the industry within which the company operates and provide a brief
analysis of these trends and the relevance to the company's activities.
Changes in technology: There are many high–tech camera, drone, decoration, accessories, etc in the
market nowadays. AL Entertainment can achieve a higher level of works or results if they keep
themselves updated with the changes in technology.
Demographic trends: There are more and more Chinese or Asian immigrants in Australia. As an
Asian established company which also dealing with Australian local, it is certainly an advantage.
They know what Australian need ... Show more content on Helpwriting.net ...
Peoples will search online when they need something. It is absolutely an advantage if the company
has their information and profile online. Peoples can reach them more easily.
Review and consider suitable marketing activities. The marketing activities that you identify and
recommend can be in relation to a wide range of marketing activities including:
Attendance at trade shows, conferences and other events: They can consider take part in any
relevant trade shows and conference to build connections with supplier and prospect consumers.
Basic advertising: Frequently do some advertising/updates on products/services through social
network websites/apps. This is to get in peoples' mind and telling them what the company is doing.
People will definitely think of them when they need those kinds of services/products.
Development and distribution of samples, case studies, testimonials and other evidence of enterprise
activity: Testimonials are very important in service field. Never underestimate the power of words.
One satisfied consumer sometimes can directly/indirectly bring you another five

Marketing Is A Key Activity For The Survival And Success...
Literature review
Marketing is a crucial activity for the survival and success of a business. Businesses today have
more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing
relies heavily on word of mouth recommendations for customer acquisition.Today's economy,
distinguished by relationships, technology, and networks, favors some of the characteristics of
SMEs (Walsh & Lipinski, 2009).
Utilizing social network sites to market is extremely inexpensive as well as effective. Social media
enables small businesses to overcome the challenges of limited budget, lack of expertise, and
positioning against larger competitors. Small businesses are not the same as big businesses and
therefore cannot be expected to have the same marketing resources. Competitive advantage often
has to be sought from other sources and by other means. Several models of marketing exist that
provide guidelines for businesses to survive and grow. However, marketing theory that a large
organization uses cannot be generalized to a small business which has different characteristics and
requirements. As a consequence, small firms are moving from conventional marketing practices
towards more affordable, interactive, and integrated marketing.
One of the most prevalent areas in which a small business has problems is marketing. This is due to
the inability to employ a marketer to carry out marketing activities for the business. The owner–
manager has a significant impact on

Marketing Is A Major Part Of Business Activity Since The...
Marketing has become a major part of business activity since the marketing revolution in the 1960's.
Keith (1960, p.35) identified that "marketing is emerging as the most important single function in
business," around 50 years since its emergence, marketing is now a fundamental function in any
businesses operations. While most people believe that marketing is exclusively about promotion and
selling, the marketing process entails conducting many more essential functions and activities before
the products are even sold (Kotler, Shaw, Fitzroy & Chandler 1983). As identified by Kotler et al.
(1983, p. 4), "if the marketer does a good job of identifying consumer needs, developing appropriate
products, and pricing, distributing and promoting them effectively, these goods will sell very easily."
While the concept of selling and promoting are important, they are only part of the much bigger
marketing process and mix. This directly correlates to the marketing concept of customer value.
This concept is crucial in the marketing process as the organisation will not be able to sell a product
unless it satisfies consumer needs and provides them with the ultimate value. For the customer to
want to connect with the organisation they must feel they are gaining more from the product than
they need to put in (Smith and Colgate, 2007). Due to the necessity to satisfy consumer needs an
inextricable relationship exists between successful marketing and the creation of customer value.
Marketing

How Social Media Marketing Activities Essay
7 Ways to Track Your Social Media Marketing Activities
When is your targeted audience the most active?
Which social media networks drive more traffics towards your site?
Which social media turned how many numbers of site visitors into leads?
These are a few questions you need to have the right answers to, so that you invest your precious
time and efforts in the right social media network with the right social media marketing approach.
You need social media analytical tools that give visitors metrics that help you with substantial data
on your marketing success or failure. It is possible if and only if you track the performance of your
marketing strategy that you're using in your social media marketing campaigns that can improvise
on what keeps and discard those which aren't working for your site.
So, are you ready to track your social media marketing effects? Do you know, which are the right
metrics for your social media campaigns? Tracking social media activities offer you all the answer
you're looking for and assist you to attract a high–quality performance, communicate with your
audience more effectively and deliver content that resounds with your audience.
Why should you listen to me?
Nowadays, social media hold a place alongside broadcast and print as a major, essential brand's
product and service channel for your businesses. As such, nowadays social media should be held to
the same standards as those marketing channels that contribute a lot more to your bottom line

Exploring The Potential Of Different Marketing Techniques...
Abstract
1.0 Introduction
2.0 Discussion
2.1 Targeting and Personalisation 2.2 Revolutionary impact
2.3 Innovation
3.0 Summary and conclusion
4.0 Bibliography
5.0 References
Abstract
The purpose of undertaking this study is to explore the potential of different marketing techniques
on the use of technology and traditional marketing methods and to publish a comprehensive debate,
which explores the benefits, limits and risks of both marketing approaches for increasing awareness
of the marketing activities of organisations.
1.0 Introduction
Marketing is crucial for any organisation to create awareness and to communicate itself to its
consumers, and now is even more important more than ever as there are an increasing amount of
new businesses ... Show more content on Helpwriting.net ...
Unfortunately, even though technology is increasing, not everyone has access to the World Wide
Web, in fact around 40% of the world population has Internet connection to this day, but anyone
with a mail service, television, newspaper or radio can learn about your services or products. Also
through many forms of traditional advertising you can achieve personalisation, which is key to
attracting customers. Print advertising is seen as one of the most traditional ways of attracting new
customers. You can purchase adverts in newspapers and magazine's on a local or national scale, and
also have the ability to target readers of specific publications related to your industry. Another
method is communicating through direct mail, once information of both customers and potential
customers have been collected in the database, companies have the chance to send them direct mail.
Direct mail allows you to target individuals with specific messages and most importantly, that are
tailored to them, whilst also keeping your company image in their minds on a regular basis, offering
discount codes and latest offers. A recent form of marketing is guerilla advertising; this technique
focuses on low–cost

In View to the dynamic nature of the environment, to what...
A firm's aim is to survive and grow. Marketing helps achieve this through marketing activities, for
example the process of market segmentation leads to the identification of a suitable target market.
This identification means firms can manipulate a series of controllable factors– price, place,
promotion and product, otherwise known as the marketing mix to produce a positive response in
their target market. However a firm must also take into account the marketing environment; these
are factors outside the firm's control. These can influence a firm's relationship with their target
market; ignoring them can have disastrous consequences.
This essay will discuss the marketing environment as a whole, and will look in detail at certain
aspects ... Show more content on Helpwriting.net ...
Marketing activities do not take place in a vacuum, and in developing the marketing mix the
marketing environment must be taken into account. There may be legal/morale restrictions on
advertising, for example cigarette companies are governed by huge restrictions on advertising their
product, so they must find legal and morale ways of gaining consumer awareness. Also certain
products have to pass health and safety standards, especially children's toys. In order to do this the
design may have to be changed slightly, possibly moving away from the aim of consumer
satisfaction. This suggests that it may be difficult and sometimes impossible to maintain the aim of
consumer satisfaction, as there may be external factors prohibiting it. However it is the consumer
who will inevitably decide the fate of a company, so a firm would do well to conduct its marketing
activities as best it can with the consumer central and maintain a close and watchful eye on the
dynamic nature of the macroenviroment and microenviroment.
The marketing strategy should be tailored around the firm's target market; if this were not the case
marketing would be then less successful. Each aspect of the marketing mix would need to be
formulated with the target market (consumer) in mind. For example the design of the product would
need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need
to have it and buy a competitor's product. The price of

Implement And Monitor Marketing Activities Essay
Implement and monitor marketing activities
Assessment Task 2: Project – Plan promotional activities
The family start–up business Chef Vending (Chef), LLC imports vending machines and commercial
food and beverage equipment from Spain. At Chef Vending we are determined to penetrate the
vending industry with innovative, first to market, high quality vending machines. We are
establishing our own vending routes in the Southern and Central Victoria region and we are aiming
to participate in the $321 billion food and beverage industry by supplying high–quality innovative
equipment. Our main target customers will be the medium to large sized restaurants and hospitality
groups with their main kitchens and cooking facilities in the business.
Chef's marketing objectives: At Chef we want to increase the sales to $3 million, improve the brand
awareness from the current 30% to 50%, grow our market share by 5% on an annual basis, target
new customer segments to individual households and hotel chains, enter new domestic markets such
as entering the rural Victorian areas, improve the business participants and stakeholders'
relationships and improve the customer relationships.
Performance targets to staff: reduce the customer complaints by 80% by the end of the financial
year, improve customer satisfaction rate by 30% by the end of the financial year, attend at least 3
staff professional development sessions or staff trainings on an annual basis, improve their product
knowledge by 100% and

Porter's Value Chain
2. a) The value chain
In order to determine the advantages of TMF in the competitive environment, Michael Porter's value
chain is used. Porter states that this competitive advantage can be obtained by lowering the
production costs and add value to the products or services. The chain is divided into primary and
support activities. The primary activities add value directly to the organisation, where the support
activities can add value indirectly to the company (Mind Tools, n.d.).
Primary activities
Inbound logistics – The processes related to the storage, purchase, receiving and distributing of
goods internally.
Operations – This process is basically the transformation from input to output. This is the process
where the value is created, ... Show more content on Helpwriting.net ...
To determine what organisational culture is present in the company, every member of the
management team is scored according to the information.
Huib van Balen is leading the organisation in a personal way. As a CEO, he is operating towards the
person organisation culture, as he launches friday afternoon drink and lunch sessions, to receive
input from his colleagues. This is not only for oriented to the employees, but also to the company
itself, because this input from the team, is reinforcing his ideas about TMF. Huib is aware of the
strengths and weaknesses of his management team, which is aiming at the person culture.
Cees van Balen is operating differently, due to the fact that he is leading a department. Cees is more
focussed on the tasks and work hard. As a result, they achieve to reach the highest staff turnover.
However, his employees do not always feel involved in the process and decision making. This is a
result of Cees behaving like 'The Boss'. A preference in the power and task culture can be measured.
According to the given information (van Noord, 2014), This arises from a slight preference in role

Marketing Activities by Redbull
Course: International Marketing
Date: 29.04.2008
"If we don't create the market, it doesn't exist. We don't bring the product to the consumer; we bring
consumers to the product."
Red Bull Co–founder Dietrich Mateschitz
Executive Summary
This paper is an analytical look into the external and internal marketing activities conducted by Red
Bull in the United Kingdom and in Thailand. Through comparing Red Bull's position within these
two nations we intend to define the differences in the marketing and branding strategy of the product
within the European and Asian markets. Factors which will be studied include the differences in UK
and Thai marketing activities, DEPEST factors of both nations, market analysis', and a look into ...
Show more content on Helpwriting.net ...
DEPEST–factors |8 |
|1.1 Thailand |8 |
|1.1.1 Demographic |8 |
|1.1.2 Economic |8 |
|1.1.3 Political/ Regulatory |9 |
|1.1.4 Ecological/ Ethical |9 |
|1.1.5 Socio–cultural |9 |
|1.1.6 Technological |9 |
|1.2 United Kingdom |9 |
|1.2.1 Demographic |9 |
|1.2.2

Implement And Monitor Marketing Activities
Part A: Develop a marketing strategies briefing and plan a team building activity
1. A brief overview of your company's Marketing Plan, including marketing objectives and
performance targets to staff.
Executive Summary leeta lotion is a skin repair lotion which can absorb deeply to heal skin .Our
unique moisturizing lotion helps to relieve the itch of the dry skin which is suitable for all people.
This product can be purchased in any department stored and drugstore.
Market Plan : Launching new product on upcoming season for dry skin
Company's marketing objectives: to increase the sales to $10,000 and improve the brand image by
15%.
Performance targets to staff: customer service skills need to be 20 %, customer complaint rates
should be no more than 2%, and product knowledge test needs to be 50%.
Company's Marketing Plan:
Leeta company's product strategies:
Product design to concern dry skin
Positioning this brand to be the leader of skin care product
Eliminate undesirable product such as hand cream which have lowest sale volume
Launch new product for dry skin
Leeta company's price strategies:
Penetration pricing by setting the low price to increase sale
Pricing different product with the same range
Bundle pricing by bundle one product with another product on cheaper price
Set premium pricing to get exclusive product
Leeta company's promotion strategies:
Advertising by using mass media to promote product
Sponsorship to promote

Marketing Activity And Business Activity Essay
1. Description of the Business Activity and Business Activity
Mission Statement: To educate the kids from Ngatea Primary School about a healthy lifestyle
including healthy eating, exercise and a balanced lifestyle.
Company Description:
This year as a part of the Hauraki Plains College Year 12 Business Studies, we are creating and
conducting a business that aims at targeting young people and their wellbeing. We intend to educate
the younger generation about healthy eating, and being active to promote healthy habits in the
younger generation, which can be carried through later into their life. Our aim is to conduct a
classroom lesson with a practical element to a selected syndicate along with lunch orders for the
entire school.
Our aim is to teach the students about healthy lifestyles, and how you don't have to be strict and
treat your body badly to be healthy. By doing this we also hope to educate kids early about the risks
of obesity on all aspects of their lifestyle. It benefits the students as they come out with a bit more
knowledge on these problems which affect our youth. The kids will come out aware of healthy and
unhealthy food choices and how it is negative overall, with no benefits.
An outline for the theoretical lesson will include a powerpoint with facts and important information
on the topic, that we hope will be easy to understand, but makes the kids understand how much
sugar we consume on a daily basis. We also will include extracts of films which

Devry Proj 592 Quiz 6
DeVry Proj 592 quiz 6 – Updated
IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download
http://www.hwspeed.com/DeVry–Proj–592–quiz–6–updated–48788333.htm?categoryId=–1
If You Face Any Problem E– Mail Us At JOHNMATE1122@Gmail.Com
Question 1. Question : (TCO B) Using the network below and the additional information provided,
find
(a) the crash cost per day per activity;
(b) which activities should be crashed to meet a project deadline of 12 days at minimum cost; and
(c) what the extra cost is to crash the project.
Activity Normal Time Crash Time Normal Cost Crash Cost
A 5 3 $300 $600
B 3 2 $250 $450
C 6 4 $400 $500
D 5 3 $150 $400
A.
Question 2. Question : (TCO E) The following information is ... Show more content on
Helpwriting.net ...
It is behind schedule by 8 weeks; it was scheduled to be completed in 10 weeks. The sponsor is
desperate to accomplish something on this project. The budget is limited to the original amount, and
all soft predecessors have already been removed. For each of the project above, choose an
appropriate schedule compression technique. Explain your choice. Question 5. Question : (TCO F)
Given the following information, calculate the CV, SV, CPI, and SPI for this project. Also provide
recommendations to improve the project's performance if needed. Activity A: This activity is 60%
complete, at a cost of $80,000. It is at the end of Week 5 of 8 and was projected to cost 200,000.
Activity B: This activity is not started yet; it will start in 2 weeks. It is planned to cost $400,000. Its
costs to date are $0. Activity C: This activity is complete. It was completed in 6 weeks; it was
supposed to have been completed in 5 weeks. The original budget for this activity was $400,000; in
the end, it cost $450,000. Activity D: This activity is 75% complete with an original budget of
$200,000. Costs to date are $65,000, and the project is at the beginning of Week 3 of

How Effective Marketing, Financial and Human Resource...
This essay will be examining how Fitness First uses marketing, finance and human resource
management to continually be an effective and sustainable sports organisation. Fitness First is the
largest gym, health and fitness group in the world with more than 1.5 million members and over 550
fitness clubs. (www.fitnessfirst.co.uk, 2009) The Chartered Institute of Marketing defines marketing
as "...the management process which identifies, anticipates and supplies customer requirements
efficiently and profitably. Ace (2001:2)
The first part of this essay will focus on the 'four P's' of the marketing mix in relation to
implementations taken by Fitness First in these areas. The four P's of the marketing mix are product,
place and promotion. ... Show more content on Helpwriting.net ...
They state that diversity within the workforce is one of the main factors which lead and continue to
lead to success. Shaw (1998:12) explains the importance of maintaining customer satisfaction and
loyalty, "Care passionately for your customers and then they will care for you." To do this,
organisations like Fitness First need to understand their customer's fully. "Studying customer's habits
can be illuminating and profitable." Shaw (1998:13) Fitness First look for staff who are committed
and passionate towards their work and this will need an effective recruitment and selection
procedure. Recruitment policies need to be clear for the applicants so that they are certain they feel
this role is for them. "A recruitment policy is simply a statement of intent on the part of an
organisation; it outlines the approach everyone is expected to adopt the standards they should
achieve in carrying out an organisation's business." Foot and Hook (2008:145) This helps the
workforce to be part of a team and for everyone to have a full understanding on the organisation's
goals and objectives. A successful recruitment campaign will lure many suitably qualified applicants
for the job vacancy. Fitness First use an application form for applicants to apply for a vacancy, the
successful applicants will then be interviewed face–to face and this is the final stage of the selection

Business Activities And Marketing Activities
In this assignment I would like to discuss Lavender bakery locating in Malaysia.
Combining Café, bakery and bistro in one store: Lavender flagship store not only provide bakery
and fine dessert but also providing coffee and light meal for the customers. The other stores are
providing the most popular and suitable service and meals according to the location.
High–end atmosphere: by creating a sense of high–end atmosphere, customer can enjoy the
environment in the store and feel more relax when chilling and having meals there. The average
item price can be set at a comparatively high range.
Network connection: The store is providing free Wi–Fi for the customer so that they can spend
longer time in the store and to purchase more.
Innovation of new product: the store is keep innovating new types of food and bread for the
customers in order to satisfy their desire of tasting new and high quality food.
Review and consider previous marketing activities as identified in the Marketing Plan.
Distribute free sampling to attract customers: not quite effective as there's no focus for the
promotion
Maintaining website, to provide more information to customers: not easily to search as the store can
only be searched by

The Effect of Work Design on Other Organisational...
The effect of Work Design on other organisational functions and activities including Production,
Finance, Human Resources, and Marketing etc.
Work Design is closely related to operations management and within this is will have the greatest
effect on production, which is an operations function, rather than finance, human resources or
marketing which are separate business functions.
Production
Productivity has been generally defined as a ratio of a measure of output to a measure of some or all
of the resources used to produce this output. The effect of work design on production will be within
the employees involved in producing the goods for a company and the ways to increase their output.
Some of these ways will be through job ... Show more content on Helpwriting.net ...
The motivation factors according to Herzberg that will affect production and production workers
are; the achievement of employees and the recognition for achievement. An employee's interest in
the task, their responsibility for an enlarged task and their potential growth and advancement within
a business.
Finance
The affect on finance of introducing a work design system will be from the compensation.
Compensation is a motivation factor and this will affect finance because the finance department will
be the ones who have to organise and deliver the compensation. Compensation is an incentive
system and incentive systems can involve a lot of paperwork. Working out the specific wages for
employees is going to be more difficult in an output – based system than under time – based
systems where it was all set, because the output has to be measured and the work standards have to
be set. So work design will increase the workload for the finance department. From a purely
monetary point of view work design will bring in more money to a business. This is because the
goal is to increase worker output and if successful then a business will be more efficient with no
implementation costs.
Human Resources
Work design is a behavioural initiative so human resources will be involved in implementation and
ongoing analysis of the employees. Work design is essentially a human resources function

How Organizations May Improve Strategic Marketing Activities
Proposals on How Organization may Improve its Strategic Marketing Activities
Although Apple is creating miracles by constantly innovating and vigorously following its state–of–
the–art marketing strategy, but there are always chances of improvement. Apple must provide value
for the customers because competitors and market trends keep on changing. Apple has to stay alert
because if it misses any single minute opportunity within the market, the rivals may take advantage
of it. Today, the markets evolve on a daily basis because a tiny aspect of a product, service or
technology could revamp the brand and transform the market. In such a case, providing extra value
to the existing customers, who are loyal and the new potential customers ... Show more content on
Helpwriting.net ...
The reason for doing so is that Apple 's products and concepts could be copied by its competitors,
and they could introduce something with novelty that might create a risk of luring away Apple 's
customers. To avoid such a situation, Apple must constantly innovate.
Opening more Apple retail stores could be another proposal for improvements in strategic marketing
activities. When Apple would have increased presence in the market, then people would get to know
more about the brand, its technology and would also be attracted to buy its products more.
Also, Apple should focus on price differentiation because if Apple has to emphasize on the
acquisition of new customers then they would look for options. Differentiation in pricing and more
availability of the products to the target market would be a viable solution for attaining a larger
share of the market. Additionally, the product range would become more attractive in the emerging
markets because Apple can direct its marketing activities towards these markets as well.
Diversifying the prices and entering into emerging markets would minimize the risks and produce
more opportunities of gaining bigger global market share. For that matter, Apple would have to
explore newer retail channels, as mentioned earlier.
Apple is a strong company that has to sustain its brand image after Steve Jobs because it was the one
who fundamentally changed the company and the market. Nowadays, the company is hit with

Implement And Monitor Marketing Activities. Assessment
Summarized marketing plan for TOP Restaurant company:
The Executive Summary
The TOP Restaurant (TOP) is a family start–up business that specializes in providing Asian cuisine
foods based in Chadstone, Vic Australia. The TOP is intended to penetrate in to new markets in both
locally and internationally.
The TOP Company's mission is to be a market leader by introducing authentic Asian cuisine
worldwide by providing the true and local taste to the food patrons. The company on their first year
operation which started on 28th February 2016.
The company has an initial start–up or capital cost of approximately $7,000 which has been
obtained ... Show more content on Helpwriting.net ...
A brief overview of your company's Marketing Plan, including marketing objectives and
performancetargets to staff.
TOP Restaurant company's marketing objectives:
The TOP's Marketing objectives are;
To maintain an optimistic and stable growth rate every month.
The stable and positive growth is expected for sustainability of the business for long term.
Risethe market penetration annually.
The organization is expected to penetrate into the new market in both locally and internationally on
annual basis.
Develop brand quality at the markets and ensure product safety.
The business is aimed to establish a high standard of the products and services that delivered to the
end consumer with high assurance of product safety.

Performance targets to staff:
Organizational Skill:
Organizational capabilities identify with the capacity to adequately arrange and oversee work and
business related exercises. Representatives with solid hierarchical skills are productive and powerful
in the work that they do with high efficiency.
Interpersonal Skills:
Interpersonal abilities are aptitudes required to get along with others. Interpersonal capabilities may
incorporate in the capacity to listen non–defensively, and team collaboration and customer service
skills.
Leadership competencies:
Leadership skills are required to lead others. All the top management such as managers and
supervisors need to possess all these skills. Also the even the

Implement And Monitor Marketing Activities
Introduction: The Company I would like to talk about is Online Takeaway in major cities including
Melbourne, Sydney, Perth, Canberra, Hobart, Adelaide which provides features as order food online,
customers just provides postcode on our website. Basically, customers have to choose restaurant and
products they preferred online. We will delivered it within 20 minutes after delivered has been
confirmed from the restaurants. The restaurants that are listed on our websites would be high quality
and carefully selected by our crew.
Company's marketing plans are:
* Conduct the functions of different themes using our business name within the next financial year.
* Gain customer loyalty by 25% after their first purchase with us
* Gain an average sales for $20 for per customer before the tax
* Ensure the business peak hours and days house capacity rate as 75%
Company's marketing objectives: to increase the sales to $ 10 million and improve the brand image
by 5 %.
Performance targets to staff: customer service skills need to be 50 %, customer complaint rates
should be no more than 1 %, and product knowledge test needs to be 90 %.
Company's Marketing Plan: company's product strategies:
Easy

Meeting Hall 's Marketing Activity Implementation Plan Essay
Briefing agenda
Briefing date: 10 January
Briefing time: 10.00 am
Briefing duration: 2 hrs
Team building activity
1. Provide comfortable rest place for breaks.
2. Develop and schedule lunch and learns for employees.
3. With team building fun and fitness in mind, you can schedule fitness sessions in your workplace
for employees.
Email:
To: bob@barkly.com.au; ben@barkly.com.au; Dan@barkly.com.au; becky@barkly.com.au;
dave@barkly.com.au; Jane@barkly.com.au;
Cc: Jane@barkly.com.au;
Bcc: Jane@barkly.com.au;
Dear all,
Please note that on 10/01/2016, 10.00 am, we will be holding a meeting to discuss the marketing
activity implementation plan in meeting hall.
The purpose of the meeting will be increase in marketing activity. Please review the required
implementation and bring along your recommendations to the meeting for the required discussion.
Manager
Regards,
Key points for discussion at the briefing:
Marketing activity from last year
Marketing activity for next years (brainstorm)
Responsibility for project
New idea and due date
Agenda:
Provide comfortable rest place for breaks.
Develop and schedule lunch and learns for employees.
With team building fun and fitness in mind, you can schedule fitness sessions in your workplace for
employees.
Briefing:

Buy one get one half Price
10$ off for new friend
Early Bird (open – 9:30)
Lucky Draw
Friday night special
Valentine love
Action plan and communication strategy:
Action plan for implementing

Marketing Activities Of The Non Governmental Organisation
CHARITY NAME: ENABLE SCOTLAND
REGISTERED CHARITY NUMBER: SC009024
CHARITY TYPE: NON GOVERMENTAL ORGANISATION
This essay will firstly critically analyse the marketing activities of the non–governmental
organisation ENABLE Scotland, which is Scotland's leading charity for children and adults with
learning disabilities (ENABLE Scotland, 2015). This will be achieved through the use of various
business models such as SWOT, PESTLE and STP. The information researched and discussed in
depth in the first half of this essay will then be used to help develop a one year marketing plan
which will then aid the organisation in reaching its main goals and objectives. With around 120,000
people in Scotland suffering with learning disabilities ENABLE Scotland strives to help and
encourage every person to be able to have the choice to control and live the life that they wish to.
The charities vision and mission statements are listed below.
Vision Statement 'Every person who has a learning disability will have the choice and control to live
the life they choose'
Mission Statement 'We will campaign with our members to improve the lives of people who live
with learning disabilities. We will work with our customers to create personalised services that
reflect our values and enable customers to achieve their goals.' (ENABLE Scotland, 2015)
The charity has three main objectives which are to ensure that people who suffer from disability
receive the same opportunities in life as

A Formal Report About the Marketing Activities at Tesco:
A formal report about the marketing activities at Tesco:
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however,
over the decades it has evolved to become the market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010
and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries
around the world. The company operates primarily in the USA, Europe and Asia and their Head
Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over
960 Express stores which sell approximately 7,000 products including fresh foods at suitable ...
Show more content on Helpwriting.net ...
The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and
electronic scanners have greatly improved the efficiency of distribution and stocking activities, with
needs being communicated almost in real time to the supplier.
5. Environmental Factors:
There has been an increased pressure on many companies and managers to acknowledge their
responsibility to society, and act in a way which benefits society overall (. The major societal issue
threatening food retailers has been environmental issues, a key area for companies to act in a
socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 's
corporate social responsibility is concerned with the ways in which an organization exceeds the
minimum obligations to stakeholders specified through regulation and corporate governance.
The government launch of a new strategy for sustainable consumption and production to cut waste,
reduce consumption of resources and minimise environmental damage. The latest legislation created
a new tax on advertising highly processed and fatty foods. The so–called 'fat tax ' directly affected
the Tesco product ranges that have subsequently been adapted, affecting relationships with both
suppliers and customers
6. Legislative Factors
Various government legislations and policies have a direct impact on

Marketing Ethics : The Moral Values That Direct Marketing...
Abstract
Marketing ethics are the moral values that direct marketing choices and activities. These ethics try to
encourage honesty, fairness and accountability in all marketing advertisements. However, marketing
ethics is an especially tough issue because everyone has a different view on what is considered right
or wrong. There are certain ways a company can promote their products that come across as
unethical. Some of these unethical ways include: using misleading information and deception, using
puffery to hype up their products, using sexual content to gain consumer's attention, and advertising
to children. For organizations hoping to enhance the image of their brand and continue to grow with
clients, this sort of deceptive conduct can rapidly prompt disappointment.
Ethical Dilemmas in Marketing
Advertisers have a lot of opportunities to entice customers in the market these days. Today,
consumers are able to pick who they like and what they read. This creates new ethical challenges for
advertisers and brand marketers. Ethical marketing encourages honesty, fairness and accountability
in all marketing advertisements. However, there are many companies that use unethical advertising
because it can be effective, even though it is dishonest. These companies are able to use unethical
advertising to outsmart their rivals because some unethical marketing is not really against the law.
There is a number of common ethical dilemmas marketers' face when they participate in

Company Analysis : Hmt Electric
Currently, the construction industry in Southern California is booming. However, this positive trend
is not going to last forever as we've previously seen during the 2008 economic meltdown. Given
this, analyzing the value chain and determining activities in need of an overhaul may help to allow
HMT Electric to continue growing even through any upcoming economic downturn. I work for
HMT Electric, a 10–year–old electrical contractor in San Diego, California. As the company hits its
10–year milestone, the executives are beginning to examine areas of the value chain that could
contribute to becoming a more competitive company through a few tweaks. It was just about 1 year
ago that HMT Electric began applying any focus whatsoever to its value ... Show more content on
Helpwriting.net ...
The executives quickly realized that these tasks needed to be broken up and delegated to various
individuals throughout the warehouse department. After this minor adjustment and some basic
training, the department ran significantly more efficient ultimately saving the company money on
labor, material, and material handling as this is now being managed by one person with that sole
responsibility. This adjustment took only a few weeks to implement with very little added expense
but managed to produce a significant return for the minor investment made. The Operations activity
is best defined as the in–field operations and services provided by electricians and in–field crews.
The operations activity is one in which the company is always working to develop new motivational
tactics and installation techniques to improve efficiencies in the field. Ultimately, this is the single
activity with the most contribution to the value chain. If the field crews and field installations lose
efficiency, it has a direct negative impact to the rest of the value chain. Hence the reason why this is
the area that the company spends much of their resources working to improve. The Outbound
Logistics activity is made up of the project management group. The project managers are
responsible for making sure that schedules are made to maintain an appropriate drive in efficiency,
manage project budgets, and

Strategic Marketing Management : Analysis Strategy,...
–Define Strategic Marketing Management and identify some current issues in strategic marketing
management that might be faced by an organisation.
"Strategic Marketing Management: The analysis strategy, implementation, and control of marketing
activities in order to achieve organisation 's objectives," (Jack in the box, 2014).
Through strategic planning, the company can break down their SMM into three main questions.
What is the business doing now, what is happening in the environment, and what should the
business be doing? (Hooley, G et al, 2012).
A big part of addressing these three questions is planning, implementing and evaluating how
effective different strategies are. Strategies should be focused on long–term growth and looking at
the big picture. Finding a 'strategic fit' is also important for strategic thinking and developing SMM.
"If [the strategy] is not focused on meeting the needs of customers it is doomed for failure,' (Hooley,
G et al, 2012).
When planning, implementing and evaluating a SMM plan, there are problems and issues that
organisations face. Planning is the process of constructing ideas that will benefit the organisation
and allow it to grow. "Implementation is critical to the success of any firm because it is responsible
for putting the marketing strategy into action," (Marketing Strategy, 2011). It is imperative that in
the planning stage, the organisation has considered several factors and has created a strategic plan.
Problems arise when it

Marketing Activities, Tools And Strategies
Founded less than 2 years ago with a small band of 30 exceptionally talented young people, the
"Never Settle" motto of the Chinese startup company called Oneplus popped into the headlines of
tech magazines by creating an amazing "flagship killer" handset dubbed – Oneplus One. Few even
heard of its name back then and now, you will find long queues like that of Apple and Samsung,
such that it had to create an invite system, amping up the demand and a whole new secondary
market of reselling invites. How did it manage to sell over 1 million sets in just 18 months, with a
gross revenue of $300 million (as of 2014) and serving over 35 countries including whole of Europe
with almost no marketing budget? The powerhouse behind its galloping growth lies in its effective
marketing and risk control and this essay will discuss the key marketing activities, tools and
strategies a company uses to build its repute, and in this context, as a premium smartphone
manufacturer.
According to AMA (2013), Marketing is defined as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large. It manages conveying the right item, to the right individuals at
the right cost and at the ideal time.
Marketing is the link that connect customers with the organisation as it is the only department who
knows the holistic nature of customers through it activity, such as market research.

Marketing Activity 4
Activity #12 – Questions
1. Review the marketing definition of product. Why do you think marketers define product so
broadly? How does the definition of product affect quality? I looked at the definition of product and
it is very short and boring. I think it is defined this way because so many people have their own
meaning of the term and how it works. I think it affects the quality a great deal. If the definition is
not intriguing to viewers and customers it does not draw people in.
2. List five examples of products that are commonly purchased as either business products or
consumer products. How would the classification impact the marketing strategy? 1. Maintenance
people are always going to need things repaired. Some people cannot repair things themselves or do
not have the time. This will keep job for people and equipment being bought. 2. Materials people are
going to always have a need for raw materials. People will need to produce these items keeping the
market moving. 3. Clothing people are always in need of clothing through the season changes as
well as the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are
always upgrading and getting a new version. 5. Furniture styles are always changing on these items
keeping stylist, builders, and manufactures in business.
3. What are the three different levels of product innovation? Which is most common? Can a
business survive long term with only continuous innovation? Why or

“Marketing Should Be the First Activity in Starting a New...
"Marketing is the first activity in starting a new business venture"
Introduction:
Marketing is the first and most important activity for a new business venture. Marketing introduces
business in the market. Marketing plays a vital role in building new business venture's reputation.
Company / Firm doesn't take back move to spend more money on marketing. Because initially, this
is the only way where the company can pull the attention of many customers. Consumers get to
know more and more about the products through marketing.
Let's have a brief discussion about the importance of "Marketing", why it should be prioritized the
most in starting a new business venture.
Brand/Name & Fame Recognition:
Consumers look for "Branded ... Show more content on Helpwriting.net ...
So the newly initiated business venture should be very much aware of the importance of this
objective while initiating our new business venture to achieve consumer's attraction.
Marketing through POP Up Events:
Acquisition of consumers in a mass should be the main aim of a newly started business venture. All
the people don't go through newspapers, televisions or any medias for their busy schedule. So to
attract this particular segment of the customers the new business venture should prioritize on events.
The executives of the new business venture should find a suitable place for hosting it's events. Here
the marketers can get chances to communicate directly with the public in mass which will definitely
help them out to understand the best way of convincing and understand the customer.
So "Marketing" through events are important for a newly started business venture.
Communication Channel:
Especially for a new business venture, Marketing is important to cascade the products in all
perspectives. For an effective marketing activity to the targeted audience, the marketer's must
choose communication channels that are designed to connect with their identified target audiences at
times when they will be most receptive to these messages.

Marketing will be helpful in projecting the Investments:
Definitely, marketing will be helpful in projecting the investments for all the products in a new
business venture. Approximately, the

Quantitative Techniques Used By Marketing Costing, Time...
Abstract– In today's competitive world, apart from a few isolated cases (e.g. luxury goods), the
selling price of a product is predefined by the market because customers are not willing to pay more
than a certain amount of money for the product. Hence cost is one of the most influential factors in
the outcome of a product or service. Hence over the past years different costing techniques are
evolved such as operation based approach, case based, break down approach, feature based costing,
Activity based costing, time–driven activity based costing etc. These techniques are classified based
on techniques with similar features. They are mainly classified into qualitative techniques and
quantitative techniques. Qualitative cost estimation techniques are based on a comparison analysis
of a new product with the products that have been manufactured previously in order to identify the
similarities in the new one. Whereas the quantitative techniques are based on a detailed analysis of a
product design, its features, and corresponding manufacturing processes. Therefore quantitative
techniques are more preferred. Time–driven activity based costing is a relatively new tool based on
quantitative technique.
This article provides a comprehensive literature review of Time–Driven Activity Based Costing
(TDABC), which is used to improve the cost allocation to products in manufacturing industry. This
paper presents evolution of costing techniques and TDABC. It also gives detailed description

The International Marketing Activities of Burberry and Diageo
Compare and contrast the international marketing activities of
Burberry and Diageo.
Burberry is a distinctive luxury brand with international recognition and broad appeal. The company
designs, sources, manufactures and distributes high–quality apparel and accessories. Founded in
Basingstoke, England, in 1856, Burberry has a unique heritage associated with Great Britain and
positions itself as the authentic
British lifestyle brand.
Since the arrival of a new management team commencing in 1997, it has been repositioning the
Burberry brand in line with its luxury heritage. The brand was positioned to broaden its appeal to
new customers whilst aiming to retain its traditional clientele, building on widely recognised icons,
such ... Show more content on Helpwriting.net ...
From the Burberry Prorsum range down to the accessories, Burberry has ensured three important
dimensions in its product model.
Manufacturing and Sourcing:
Integral to the repositioning of Burberry in the late 1990's was the company's determination to
ensure that is maintained full control over the development, sourcing and manufacturing of the
various collections. Product manufacturing is secured by a mix of internal and external
manufacturing facilities based in the England, Wales and the USA, producing clothing fot the
Burberry London range such as rain jackets and polo shits. Products made for the Burberry Prorsum
range are supplied principally by Moroccan manufactures. Burberry has outsourced the quality
control management of the Thomas Burberry collection to a third party specialist.
Distribution Channels:
The Burberry retail chain is comprised of four distinct formats.
Located within the primary shopping locations in Burberry's most important national markets,
flagship stores located in London,
Barcelona, New York and Tokyo. These stores sell the whole Burberry range serving as a showcase
to the fashion media. Other smaller stores
(approx 300) based in smaller cities sale primarily the Burberry
London range for the average customer.

Marketing Communications:
There are three core stands to the Burberry communication model;
Advertising, Fashion shows and

Implement And Monitor Marketing Activities Essay
The family start–up business Chef Vending (Chef), LLC imports vending machines and commercial
food and beverage equipment from Spain. At Chef Vending we are determined to penetrate the
vending industry with innovative, first to market, high quality vending machines. We are
establishing our own vending routes in the Southern and Central Victoria region and we are aiming
to participate in the $321 billion food and beverage industry by supplying high–quality innovative
equipment. Our main target customers will be the medium to large sized restaurants and hospitality
groups with their main kitchens and cooking facilities in the business.
Chef's marketing objectives: At Chef we want to increase the sales to $3 million, improve the brand
awareness from the current 30% to 50%, grow our market share by 5% on an annual basis, target
new customer segments to individual households and hotel chains, enter new domestic markets such
as entering the rural Victorian areas, improve the business participants and stakeholders'
relationships and improve the customer relationships.
Performance targets to staff: reduce the customer complaints by 80% by the end of the financial
year, improve customer

Importance And Importances Of Departmentation
DEPARTMENTATION MEANINGS:
The base of structure of an organization depends on the departmentation. Departmentation means
dividing the work into smaller parts and then regrouping them into bigger parts called department.
This division is done on the base of same features of those parts.
DEFINITION OF DEPARTMENTATION:
According to Pearce and Robinson to group the work, methods and resources into logical parts to
perform some organizational task is called Departmentation.
IMPORTANCE OF DEPARTMENTATION:
Some of the points which describes the importance of organization are given below: o Organization
Structure:
Dividing the work into units and sub units is known as departments. The people who manage these
departments are called managers and ... Show more content on Helpwriting.net ...
It becomes easy to work and perform assigned responsibilities for individuals and make changes
when organization is divided into departments.
o Co–ordination:
Creation of departments lead to the unity and coordination of the workers o Specialization:
When work is divided into departments it leads to specialization. Because due to this division people
in that very department repeatedly perform their assign works and become specialist on those works
and activities.
BASIS OF DEPARTMENTATION:
There are six bases of departmentation:
i. Functional Departmentation. ii. Product wise Departmentation. iii. Territorial or Geographical
Departmentation. iv. Process wise Departmentation.
v. Customer wise Departmentation. vi. Time wise Departmentation.
i. FUNCTIONAL DEPARTMENTATION:
Functional Departmentation is grouping of tasks according to functions of management. Some of the
basic functions of the organization are finance, purchasing, accounting, marketing and production.
In each department, again sub–departments can be established.
Figure 1–Departmentation by Function.
Advantages of Functional

final internship report
FINAL
INTERNSHIP
REPORT
Internship in Sustainable Development
Period: June through August 2011
Personnummer: 19840413–5389
September 9
2011
Author:
Clara Ruiz
INTRODUCTION
The following report describes the activities carried out during a 12week,
full–time
internship
at
the
INTER–AMERICAN
CEMENT
FEDERATION FICEM–APCAC. The document contains information about the organization and
the responsibilities performed throughout the period between June and August 2011. More than a
plain account of tasks, the objective of this text is to reflect upon the experiences collected during
the internship from the perspective of a MSc student in
Sustainable Development.
The first part of the report offers an ... Show more content on Helpwriting.net ...

3. XXVIII TECHNICAL CONGRESS
As explained before, the Technical Congress is held on a yearly basis. It is a fixed date in the agenda
of many production and technology managers from member cement companies in the Iberian–
American region and technology suppliers from all over the world. The event has two major
purposes: first, the exchange of best practices in production, quarry restoration, environmental
stewardship, organizational health and safety and other technical topics and sharing of state–of–the–
art related technology. Second, to provide a marketplace for technology buyers and suppliers,
creating attractive business and networking opportunities.
As briefly stated above, my main responsibility was to take care of the trade exhibition that takes
place within the framework of the Technical
Congress. The show room is one, if not the main, source of financing the event. Throughout the
three months spent at the Federation I made contacts, sold the exhibition spaces and sponsorship
packages, coordinated the promotion material for the exhibitors, followed–up merchandise
deliveries,
participant's
registrations,
programs
for
spouses, payments, the social agenda, the academic program (including paper call) and the congress'
website.
Naturally, I

Bsbmkg414 Undertake Marketing Activities: Bar And...
VILLAGE PEOPLE HAWKER FOODHALL ON Brunswick Street (Bar and Restaurant)
Changes in technology: Workplaces are change of new and advance technology, technology
inventions and improvements to be introduce. changes in supplier prices: convince supplier that
your intent in obtaining costing information is not to reduce their profit
Review and consider previous marketing activities as identified in the Marketing Plan. basic
advertising development and distribution of general promotional and ... Show more content on
Helpwriting.net ...
With a focus on delivering the best value offers to it target of females aged 25 to 35 years of age and
ultimately drive consumers directly into the experience the firsthand.
A summary of the background to the campaign and expected outcomes.
With history a strategic brand partner brands in the US, To coincide with the launch of the Nissan
Almera in 2013, Nissan made the bold move to go where no car brand had gone before in Australia:
daily deals. Expected outcomes is 8500 people entered to win the free Almera,
A summary of the promotional strategy undertaken, as well as its implementation.
Working closely with Nissan's marketing team; Living Social developed a fun and innovative
opportunity for its members
A summary of the outcomes of the promotional activities.
The next step for consumers to be winning to actually go into a Nissan dealership and test drive,
consumers who were committed to the brand were qualified to win.
Your ideas for future promotional campaigns.
Value add services: Mouth to mouth to promoting our product and using social media for advertising
as the same time , Put more customers service for making value

Analysis of Marketing Activities and Strategies of Play Tv
Executive Summary
This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming
channel, telecasted in India. This report is the detail and in–depth study of the various marketing
strategies, which are used by the channel's marketing department to market their product. This report
also throws light on systematic process of marketing activities and it tells about the basics of
marketing.
Each topic also gives the idea about what the topic is and later, it tells about how a particular tool or
theory is applied to market the product to the customer. This report has various topics, which gives
idea about the theory of marketing.
The first topic tells about the basic idea according to which the project ... Show more content on
Helpwriting.net ...
Four Pillars of Marketing Concepts
3–Company profile
Essel Group will be a leader in each and every business that it has and will ever venture into. We
will strive to offer best value to our stakeholders, be it customers, investors, employees or vendors.
We will contribute to the growth and development of the entire social pyramid while being focused
on our business objectives.
About the company
It is a production house situated in Mumbai. This production house is a sub–unit of Essel group
enterprise that also has channels like Zee TV. It produces TV game shows and owns a private TV
channel named as Play TV. It started in 2003. It has the team of their own directors, producers,
hosts, anchors and all the crew related to production and transmission of channel.
Play TV is India 's first interactive gaming channel. It is a channel where we can win huge cash
prizes, play some interesting games and even chat with our friends–and make new ones–24 hours a
day! All we need to do is pick up our mobile phone, follow the instructions on screen for sending
them SMS messages and get set to win big prizes.

Organization Structure
About the Product
This production house produces different kind of game shows. These game shows are

What Are the Specific Characteristics of the International...
International Marketing
What are the specific characteristics of the international marketing activities designed and
implemented by small firms?
As defined Robert W. Rowden (Thunderbird International Business Review, March–April 2001), a
small firm (with a maximum of 50 employees) is centralized and personalized through management
of an owner–manager. This type of organization provides some advantage such as proximity
between manager and employees because there is less hierarchy. Furthermore, internal information
system is more simple than big companies, it allows an efficient sharing of ideas and to have an
adaptability to the market changes. Yet, a small company doesn 't have the multinational 's human
and financial resources to ... Show more content on Helpwriting.net ...
Commercial actions are realized by defining customer targets on which to focus. For SMEs, it may
be also heavier actions. For example, the recruitment of a new vendor or use a commercial agent in
the targeted market.
On the marketing aspect, actions may include changes about mix marketing, except the distribution
realized by the commercial:
– Product: develop a new offer, make changes about an existing product, marketing products from
another supplier...
– Communication: make a new advert, insert advertisements in a magazine, create a new website
according specific market factors.
– Price: adopt an aggressive strategy on a specific segment facing some competitors, fix the price on
quality/expertise.
Once the actions are implemented, the company 's interest to survey their performance. The main
advantage is the ability to adjust or stop an action if the expected results are not there to avoid a
dramatic failure.
An example to explain how a small company has succeeded: the company Monnalisa SPA in Italia.
The boss, M. Piero Iacomoni explained that the importance of the perspective of an entrepreneur it
is based on the example of his own company, which has led a long process of internationalization
since its creation in 1968. Currently, Monnalisa employs 60 employees. The company sells 56
percent of its production in Italy and exports 44 percent to 50 countries worldwide. Monnalisa
makes 70 per cent of

Knorr Brake Company
This concludes my first week's internship at Knorr Brake Company LLC. I have accumulated 40
hours between Monday May 11th and Friday May 15th, each day of the workweek I worked eight
hours. My first assignment was a request for bid (RFB), from the Chicago Transit Authority (CTA).
This RBF for an eight hundred line item spare parts contract includes firm fixed pricing valid for a
period of three years. I am working with the marketing team researching and logging data into the
EXCEL bid work–up sheet. The data to be logged into the worksheet includes but is not limited to;
the customer account number, all recent previous sale prices to CTA, current costing, current
material lead times. My detailed activities log as follows; I first opened

A Proposed Communication Strategy Throughout The...
6. A proposed communication strategy throughout the implementation of the marketing activities.
Your communication strategy should ensure that all team members are kept informed of each
other'sactivities.
 Draft an email, formal letter or other written response: since the involved stakeholders of this
project are from both internal and external consultants and experts, emails, business letters and
correspondences are the best and efficient way to convey and deliver the required business messages
and information among them. There is some special requirement during the communication process
that all the emails and business letters should be copied to all the involved stakeholders to ensure all
the parties receive the important business information and decisions.
 Organize a meeting: in case of any business requirements a formal meeting should be arranged
and conducted to ensure the critical business decisions are made during the meeting. It is
recommended all the invited meeting participants should attend the meeting and all the decisions
should be made during the meeting conduction. In addition all the inquiries and confusion should be
brought up to the meeting and ensure all the discussion are transparent and thorough. After the
meeting conduction detailed and accurate meeting minutes will be distributed all the participants
and those absent.
 Use text messaging or other mobile telephone communication: While implementing our strategy
we will need to be very active in

Recommended

Recommended

More Related Content

More from Navy Savchenko

More from Navy Savchenko (20)

Recently uploaded

Recently uploaded (20)